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  • Measureabiltiy and Online Ads.36

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    dejannikolovski
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    This paper is a useful first step in understanding how the ability to accurately measure advertising performance across advertising channels may affect advertising performance.

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    This paper is a useful first step in understanding how the ability to accurately measure advertising performance across advertising channels may affect advertising performance.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views1 page

    Measureabiltiy and Online Ads.36

    Uploaded by

    dejannikolovski
    This paper is a useful first step in understanding how the ability to accurately measure advertising performance across advertising channels may affect advertising performance.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    media planning or as part of a more generalized and rigorous scheme of ad testing which I have not explored.

    Notwithstanding these limitations, I believe this paper to be a useful rst step in understanding how the ability to accurately measure advertising performance across advertising channels may aect advertising markets.

    36

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