Goldfarb, A. and C. Tucker (2011a, April). Advertising Bans and the Substitutability of Online and Oine Advertising.

Journal of Marketing Research 48 (2), 207227. Goldfarb, A. and C. Tucker (2011b). Chapter 6 - online advertising. Volume 81 of Advances in Computers, pp. 289 315. Elsevier. Goldfarb, A. and C. Tucker (2011c, May). Online display advertising: Targeting and obtrusiveness. Marketing Science 30, 389404. Goldfarb, A. and C. Tucker (2011d). Search engine advertising: Channel substitution when pricing ads to context. Management Science 57 (3), 458470. Goldfarb, A. and C. Tucker (2011e). Substitution between oine and online advertising markets. Journal of Competition Law & Economics 7 (1), 3744. Goldfarb, A. and C. E. Tucker (2011f). Privacy regulation and online advertising. Management Science 57 (1), 5771. Grossman, G. M. and C. Shapiro (1984). Informative advertising with dierentiated products. The Review of Economic Studies 51 (1), 6381. Halaburda, H. and Y. Yehezkel (2011, September). Platform competition under asymmetric information. Working Papers 11-05, NET Institute. Hu, Y. J. (2004). Performance-based Pricing Models in Online Advertising. Mimeo, Purdue University - Krannert School of Managemen . Lambrecht, A. and C. Tucker (2011). When does retargeting work? Timing information specicity. MSI Working Paper 11-105 . Lenard, T. M. and P. H. Rubin (2009). In Defense of Data: Information and the Costs of Privacy. Technology Policy Institute Working Paper . 39