Professional Documents
Culture Documents
One man tried to prove that he was indeed a father by showing his children’s pictures to
the ‘pedestrian policeman’ at Vivo City, but to no avail. He was told that he would be issued
with a ticket for trying to get past the Electronic Baby Pricing (EBP) sign — sounds familiar?
— without any children in tow.
Only those with a stroller or carrying a baby were allowed to pass the sign without being ‘fined’.
Shoppers later learnt that the so-called new system to reward parents was an April Fools’
Day joke played on them by Huggies, a leading diaper brand. Those who were ‘fined’ didn’t
have to fork out a cent; they got cupcakes instead.
Ms Tammy Loo, Huggies’ marketing manager, said: ‘We thought that an April Fools’ Day
joke would be really a fun way to reach out not only to parents but also the general public.’ FAIZAL
Raffles Hotel