MILESTONE

1:
•The problem statement is well-defined - crisp and succinct
•The primary (customer interactions) or secondary (desktop research) data supports the
problem definition
•The venture has identified and defined its niche customer persona
•The persona captures the customer profile & behaviours - demographic, geographic,
psychographic, buying behaviours etc.
•The venture can identify how the customer solves the problem today and the gaps in
the existing alternatives
•The venture has an estimate of market size (TAM, SAM and SOM)
•There is a clear description of the solution that is being proposed
•The venture has identified the customer needs, pains and gains (Well made Value
Proposition Canvas)
•The value proposition demonstrates how it is better than existing alternatives
•The venture has identified a market segment and the niche therein
•The team has introduced themselves and have defined roles
•The team has explained or show all necessary evidence of why they are the best team to
solve this problem
•The venture has a well-balanced co-founding team and share complementary skill sets
Introduction And
Team Composition
Team members names Strengths and abilities Role/Position

Ragragio, Marcgil hardworking, I can work well with teams, I am CEO

ready to work under pressure, I will also do my
best to contribute to the group.

Viray, Anfernee hardworking, sincere, and reliable individual COO/CTO

who works well in teams.

De Jesus, Lemuel Hardworking, great communication skills CFO/CMO

WHAT MAKES US A GOOD TEAM TO SOLVE THE PROBLEM WE CHOSE?

-We respect one another, have similar objectives, communicate

openly, and are compassionate toward one another
Problem Statement
• CONTEXT
When does the problem occur?
-The problem of missing or kidnapped
persons, particularly females, has begun
now that everything has returned to
normal after the pandemic.
2. PROBLEM
What is the root cause of the problem?
-Due to kidnapping or missing persons
incidents, as well as the restoration of
face-to-face classes, and many instances
that did not resolve due to a lack of
evidence. They are afraid to walk
outside, especially at night, because of
reports of kidnapping.
3. ALTERNATIVES
What do customers do now to fix the
problem?
- Using a mobile application to track
their locations
4. CUSTOMERS
Who has the problem most often?
- Our primary customers are the
students who have a face to face classes
and we consider also the people who
actually work in call center.
5. EMOTIONAL IMPACT
How does the customer feel?
-People experienced nervousness and a
lack of safety while coming back home.
6. QUANTIFIABLE IMPACT
What is the measurable impact (include
units)?
-Related kidnappings increased from nine
to 17, or a spike of 88.88 percent. The
AKG earlier attributed the increase to the
closure of POGO firms during the
lockdown, wherein employers opted to
kidnap their employees for money to
survive.
Problem Statement
7. ALTERNATIVE SHORTCOMINGS

What are the disadvantages of the alternatives?

- The disadvantage of alternatives is that they
typically take their phones outside to utilize the
application and this might lead to a phone
robbery.

WADHWANI FOUNDATION | ENTREPRENEUR

 Details of the
Customer survey
HOW MANY CUSTOMERS DID YOU INTERVIEW?

Interviews
20 Students

And Surveys
HOW MANY OF THEM AGREE THIS IS A PROBLEM THAT NEEDS
TO BE SOLVED?

90% answered agree and 10% somewhat agree

HOW MANY OF THEM SAID THEY CAN ALREADY SOLVE THIS

WADHWANI FOUNDATION | Entrepreneur
PROBLEM AND DON'T NEED A NEW SOLUTION?

5% answered they don't need a new solution

Survey Results
20 Respondents

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WADHWANI FOUNDATION | ENTREPRENEUR
WADHWANI FOUNDATION | Entrepreneur
WADHWANI FOUNDATION | ENTREPRENEUR
Problem
Definition
CLEAR & SUCCINCT PROBLEM DEFINITION:

DUE TO INCIDENCES OF KIDNAPPING OR MISSING INDIVIDUALS, THE RESUMPTION OF FACE-TO-FACE LESSONS, AND MANY
CASES THAT DID NOT RESOLVE DUE TO A LACK OF PROOF, MANY STUDENTS ARE NOW AFRAID TO WALK OUTSIDE, ESPECIALLY
WHEN THEIR CLASS IS CONDUCTED IN THE EVENING. THEY LACK CONFIDENCE IN THE OUTSIDE DUE TO REPORTS OF A
KIDNAPPING.

SOLUTION: IN RESPONSE TO THESE INSTANCES, WE DECIDED TO DEVELOP AND MANUFACTURE A WEARABLE BRACELET FOR
EVERYDAY USAGE. THIS DEVICE CAN RECORD AUDIO AND VIDEO OF ANY EVENTS THAT OCCUR WHILE IT IS BEING WORN, AS
WELL AS THE FACES OF BOTH OFFENDERS AND VICTIMS. THIS MAY BE ACCOMPLISHED BY CONNECTING AN IP CAMERA, AN
AUDIO RECORDER, AND A GPS UNIT TO A SMARTPHONE THAT CONNECTS WIRELESSLY TO THESE DEVICES.
 MARKET SIZING
WADHWANI FOUNDATION | ENTREPRENEUR
TAM
QUEZON CITY
TOP-DOWN APPROACH

TAM= (2,761,720 * 200 PHP = 552,344,000 PHP) SAM

SAM = (400,000 * 200 PHP = 80,000,000 PHP) STUDENTS IN
SOM = ( 25,000 * 200 PHP = 500,000 PHP ) QUEZON CITY

BOTTOM-UP APPROACH SOM

STUDENTS ENROLLED
NO. OF POPULATION IN QUEZON CITY = 2,761,720 IN TIP QC

TOTAL NO. OF ENROLLED STUDENTS IN QC. = 400,000

TOTAL NO. OF ENROLLED STUDENTS IN TIP QC = 25,000

 SOLUTION
SOLUTION DESCRIPTION:
WE OFFER A DASH-LET
Customers are currently dealing with the issue by reporting Kidnapping incidents.
OUR SOLUTION OFFERS CUSTOMERS THE BENEFIT OF SAFETY AND SECURITY.

THE DETAILS OF OUR OFFERING CONSIST OF:

1. CAN RECORD AUDIO AND VIDEO OF ANY EVENTS

2. CAN CONNECT TO A SMARTPHONE
3. BUILT-IN GPS

HY THIS BUSINESS WILL WORK IN OUR MARKET/REGION

OR COUNTRY?
OUR BUSINESS WILL SUCCEED IN OUR MARKET SINCE MANY CRIMES AND ACCIDENTS
OCCUR IN OUR COMMUNITY THESE DAYS, AND I BELIEVE OUR PRODUCT WILL BENEFIT
MANY PEOPLE, PARTICULARLY STUDENTS.
CUSTOMER PERSONA TEMPLATE PERSONALITY

GOALS
DESPITE THE FACT THAT THEY RETURN HOME LATE AT NIGHT,
They are secure, and their parents were also aware of
their location. They were safe and secure.

FRUSTRATION
WHEN THEY WALKED OUTSIDE,
ESPECIALLY AT NIGHT, THEY WERE ANXIOUS
ABOUT THEIR SAFETY. MOTIVATIONS
BIO

-COLLEGE STUDENTS
-STUDENT AT TECHNOLOGICAL
ETHOS INSTITUTE OF THE PHILIPPINES (QC)
-ENGINEERING STUDENTS
" WITH EVERY STEP I GET
CLOSER TO MY GOAL".

WADHWANI FOUNDATION | ENTREPRENEUR

 VALUE PROPOSITION CANVAS
GAIN CREATORS
WHAT DO YOU OFFER THAT MAKES THE CUSTOMERS HAPPY?
-Our customers will be happy and confident to walk outside because
they'll be safe from the authorities, and their parents will be glad because
they will know where their children are.

PRODUCT/
SERVICE
WHAT IS THE PRODUCT OR SERVICE THAT YOU ARE OFFERING?
-THE SERVICE THAT WE CAN OFFER/PROVIDE TO THEM IS THEIR SECURITY.

PAIN KILLERS

WHICH FEATURES OF YOUR OFFERING RELIEVE THE CUSTOMER'S PAINS?

-THEIR PARENTS WOULD BE RELIEVED THAT THEY CAN TRACK
THEIR DAUGHTER WHEREVER THEY GO EVEN LATE AT NIGHT.
VALUE GAINS

I WOULD LOVE IT IF:

PROPOSITION - Our customers will have fewer worries about

their safety outside and they feel secure every time
they're about to go home even if it's already midnight.

CANVAS
JOBS

I WOULD WANT:

-FIRST, THEY SHOULDN'T START PANICKING BECAUSE EVERYTHING'S

GONNA BE OKAY, THEN THE CUSTOMERS SHOULD PRESS THE BUTTON
IN ORDER TO START THE CAMERA AND THE GPS AND ALSO TO SEND A
SIGNAL TO THE PEOPLE TO WHOM HE/SHE CONNECTED USING OUR APP
AND THEN LET THE CAMERA SHOWS HIS/HER LOCATION TO THEM.

PAINS

I WOULD HATE IT IF:

-THE SIGNAL THAT WILL BE SENT TO THE PEOPLE YOU'RE CONNECTED

WITH WILL COME VERY LATE, ALSO THE CAMERA BECOMING BLURRY AND
THE GPS IS UNSTABLE AND IT'LL BE VERY HARD TO LOCATE.
COMPETITIVE
ADVANTAGE
WADHWANI FOUNDATION | ENTREPRENEUR
STEP 1: COMPETITION LISTING TEMPLATE

COMPETITORS

DIRECT COMPETITORS INDIRECT COMPETITORS

Apple watch Amazfit GTS 2e

Fitbit Versa 3 Huawei band

Xiaomi smart band

 Step 2: Competition Analysis
C1
Direct
C2
Direct
C3
Direct
Template C4
Indirect
C5 our
INDIRECT HUAWEI Venture
APPLE WATCH (FITBIT VERSA 3) XIAOMI SMART AMAZFIT GTS 2E BAND
BAND

PRODUCT Fitness Tracker Fall BUNDLE & SAVE DURABILITY NAVIGATION, ALEXA TRUSEEN™ With our venture , we CAN
BENEFITS Detector Sleek Design ON A 1-YEAR BUILT-IN, ACCURATE HEALTH RECORD AUDIO AND
Calls VIDEO OF ANY EVENTS
PREMIUM GPS MONITORING, and CAN CONNECT TO A
WATER RESISTANCE MEMBERSHIP TRUSPORT™ SMARTPHONE and it has a
FITNESS built in gps
TRACKING

UVP Case and band Smartwatch + GPS All-day heart rate water-resistance of up to 50 1.47” AMOLED Built-in gps and it
combinations monitoring meters display with ultra-thin records can record video
design and audio

Price Hard hats and flash Costs for a flashlight and pesos. Costs for a Hardhat for We get our products locally.
lights are sold hardhat range from ₱ a Hardhat range from ₱ It won't be that expensive.
ONE ITEM COSTS The common smart band was
individually and 1,940.00 to ₱ 6,177.00 2,099.00 to ₱ 2,599.00. decent quality and cost 2000
MORE THAN ₱
together they cost pesos. pesos. We'll just add up the
21,000.00 to ₱ about ₱ 8,879.00 to ₱ materials for solar-powered
56,474.00pesos. 22,292.00pesos. lighting and charging.
and it will be transported
from another region of the
nation.
 Apple Watch brands reflect
just how strong the Apple
brand name has become over
the last 10 years.
BRANDING
the latest addition to the
company’s popular line of
smartwatches
The low prices that define
the Chinese firm are not
lacking in this product,
which has reached Spain
but also all corners of the
planet earth, exceeding the
barrier of 13 million units
sold.
Thin and Light Bezel-less
Design, All-round Health
and Fitness Tracking,
Long Battery Life With
Alexa built-in
The large, high screen-to-body We are a local supplier
ratio display not only looks here in QUEZON CITY,
good, it also gives you more of and we will be new to the
the data you want. Bigger
market.
photos, more exercise stats, and
constant heart rate monitoring
can be shown in stunning
detail. And have more freedom
to view it all, thanks to the
intuitive 4-way touchscreen
controls.

The Xiaomi Mi Smart Band Its bright OLED display sets There’s also sadly no A few students find
6(opens in new tab) (also it apart from many other Bluetooth playback or
known as the Mi Band 6) is
our product to be
LOOKS EXACTLY LIKE ITS THE FITBIT VERSA 3 IS THE watches in this price range onboard storage either,
PREDECESSOR, BUT IT OFFERS FOURTH INCARNATION OF THE a neat little fitness though, and its impressive meaning if you’re out for a helpful in their work.
SOME NOTABLE HEALTH AND COMPANY’S MOST POPULAR
tracker that looks battery life (up to 24 days) run you’ll need to take your
unassuming at first glance, makes it a practical choice if phone with you to listen to
SAFETY IMPROVEMENTS NOT WEARABLE IN YEARS. AND AS
but makes up for that with
AVAILABLE ON LAST YEAR'S YOU MIGHT EXPECT, FITBIT HAS you can make do without music. It also lacks GPS, but
an impressive bevy of tools
MARKET MODEL. ITS BIGGEST BROADLY TAKEN AN “IF IT AIN’T for monitoring your health
those missing features. in testing its step counts and
UPGRADE IS THE ABILITY TO BROKE, DON’T FIX IT” and fitness. distance tracking were
REVIEW MEASURE AND TRACK APPROACH: IT’S VISUALLY impressively accurate.
CHANGES IN YOUR BODY ALMOST IDENTICAL TO THE
TEMPERATURE WHILE YOU PREVIOUS VERSIONS, WITH A
SLEEP, WITH A DUAL-SENSOR VERY SIMILAR UI AND FEATURES
DESIGN FOR MORE ACCURATE TO its predecessor.
READINGS.
STEP 3: FEATURE
RANKING
 STEP 4: WHY WOULD THE CUSTOMER SWITCH TO MY PRODUCT?

REASON 1
THE PRODUCT CAN PROTECT THEM FROM BEING KIDNAPPED

REASON 2
IT WON'T BE DIFFICULT TO USE BECAUSE YOU ONLY NEED IS TO TAP .

REASON 3
THE GOODS WON'T BE A PRICEY ONE.
LEAN CANVAS
PROBLE SOLUTION VALUE PROPOSITION UNFAIR CUSTOMER
ADVANTAGE SEGMENTS
M
INCIDENCES OF
KIDNAPPING OR WEARABLE BRACELET
MISSING INDIVIDUALS AND FOR SAFETY/ SECURITY "SAFETY IS OUR PRIORITY" LOW COST STUDENTS AND
CASES THAT DID NOT AND FOR EVERYDAY CALL CENTER AGENTS
RESOLVE DUE TO A LACK OF USAGE
PROOF/EVIDENCE
DASHLET OFFERS A
WEARABLE SAFETY DEVICE
KEY METRICS EXISTING WITH PRECIOUS SIMPLICITY
CHANNELS EARLY
AND STYLE.
ALTERNATIVES ADOPTERS
ONLINE PAGES
"WEAR YOUR (TWITTER,FB,
NUMBER OF USERS AND LIFE 360 APP, COLLEGE STUDENTS AND
PASSION WITH OUR INSTAGRAM)
BUYERS XIAOMI BAND,APPLE CALL CENTER AGENTS
DASHLET". IN QUEZON CITY
WATCH, GARMIN E-COMMERCE
CUSTOMER REFERRALS WEBSITES (SHOPEE,
LAZADA)

COST STRUCTURE REVENUE STREAM

PURCHASE OF
MANUFACTURING COST MATERIALS
DEVICE/UNIT
RISKY ASSUMPTIONS CANVAS
PRODUCT ASSUMPTIONS
-CUSTOMERS WOULD ASSUME THAT HAVING
HIGH-QUALITY CAMERA VIDEO WITH A FACE
RECOGNITION AND TRACKING SYSTEM IS
BENEFICIAL FOR THEM TO LOCATE THEIR LOVED
ONES.
-CUSTOMERS WILL CHOOSE OUR WATCH OVER
COMPETITORS' FOR IMPROVED SECURITY. WE
BELIEVE THAT OUR SOLUTION WILL SOLVE ALL
THE PROBLEMS OF THE WORLDWIDE MARKET
BY OFFERING STATE-OF-THE-ART ELECTRONIC
SECURITY PRODUCTS.
-CUSTOMERS ARE WILLING TO PAY FOR OUR
PRODUCT BECAUSE OF ITS GOOD QUALITY TO
SAY THAT A PRODUCT WILL SATISFY ITS
CUSTOMERS ASSUMES THAT THE PRODUCT IS
HIGHLY SATISFACTORY THE PRODUCT IS GOOD,
USEFUL, OR NECESSARY TO SATISFY THE
CUSTOMERS AND GIVE THEM WHAT THEY NEED.
SINCE TECHNOLOGY IS ADVANCING, THE
COMPANY WILL NOT LIMIT ITSELF TO A SINGLE
PRODUCT BUT WILL ALSO DEVELOP A BETTER
MODEL.
MARKET ASSUMPTION
BUSINESS & EXECUTION
-ADVERTISEMENTS FOR THE PRODUCT WILL BE
SEEN BY PEOPLE THROUGH DIFFERENT SOCIAL
CAPABILITY ASSUMPTIONS
MEDIA SITES.
-TARGET CLIENTS WILL BELIEVE THAT THE THE BUSINESS HAS A SOLID GROUP
PRODUCT IS BENEFICIAL AND WORTH
OF WORKERS WITH THE BEST
PURCHASING AFTER READING THE
DESCRIPTION, CONSIDERING THE MANY TALENTS WHO CAN SUSTAIN AND
BENEFITS, AND WATCHING THE IMPORTANT ENHANCE BUSINESS PERFORMANCE.
PROMOTIONAL VIDEO. WITHIN THE FIRST THREE MONTHS,
OUR NICHE MARKET WILL REACH AT
-OUR CUSTOMERS WILL LIKE OUR PRODUCT
LEAST ₱15K IN SALES. EVERY
AND WILL RECOMMEND IT TO OTHERS. AFTER
HEARING THE DESCRIPTION AND WATCHING
OBJECTIVE THAT HAS BEEN SET FOR
THE COMPANY WILL BE ACHIEVED.
THE VIDEO, EACH OF OUR TARGET CLIENTS
WILL FEEL THAT OUR PRODUCT IS SAFE AND
BENEFICIAL FOR THEM.
-WE WILL ATTRACT A LARGE NUMBER OF
CLIENTS WHO WISH TO PURCHASE OUR
PRODUCTS, ENSURING THAT THE FIRM STAYS
IN OPERATION AND THAT OUR TOTAL INCOME
EXCEEDS OUR ENTIRE COSTS.
1. can record audio and video of any events
2. can connect to a smartphone
3. Built-in GPS
WHAT IS YOUR MLP

TEST DETAILS: CONCLUSION:

HOW LONG WILL WE TEST THIS MLP? PERSEVERE

7 DAYS

WHO IS OUR TARGET AUDIENCE FOR THE TEST?HOW MANY OF THEM?

10 COLLEGE STUDENTS

HOW WILL WE GET TO THAT AUDIENCE

BY PRESENTING A VIDEO OF OUR
PROTOTYPE

RESULT OF TEST REALIZATION/INSIGHTS:

DID ENOUGH CUSTOMERS BUY?
90% SAID THEY WANT TO PURCHASE OUR OUR INVENTION OFFERS SECURITY AND STYLE WHILE IN USE, WHICH
PRODUCT. WE REALIZED MAKES IT MORE AFFORDABLE FOR CONSUMERS WHO
DID CUSTOMER PAY THE PRICE WE EXPECTED? CANNOT AFFORD THE HIGH-END ALTERNATIVES THAT ARE NOW
80% RESPONDED THEY WOULD BUY OUR PRODUCT AT THE SRP OF 200 PHP. AVAILABLE. THE FACT THAT OUR PRODUCT, THE DASH LET, IS MORE
CHEAPER THAN OTHERS AND THAT IT OFFERS A VARIETY OF FEATURES.
DID THE CUSTOMER COME BACK TO OUR PRODUCT OR SHOW OUR PRODUCT SURPASSED THEIR EXPECTATIONS.
INTEREST IN DOING SO?
OUR PRODUCT OFFER HAS ATTRACTED THE CURIOSITY OF 80% OF
RESPONDENTS/CUSTOMER.

DID THE CUSTOMER RECOMMEND OUR PRODUCT TO

OTHERS OR EVANGELIZE ABOUT IT?
100% OF RESPONDENTS ANSWERED THEY WOULD
RECOMMEND OR SUGGEST OUR PRODUCT TO OTHERS.
 T ha nk
Y O U !
WADHWANI FOUNDATION | Entrepreneur