CUSTODIRE

Pitch Deck
 Introduction And Team Composition
WADHWANI FOUNDATION | Entrepreneur

Business Name: CUSTODIRE

Product Name: SwiftGuard

TEAM MEMBERS' NAME: STRENGTHS AND ABILITIES: ROLE / POSITION:

has determination, along with leadership
Editha Eunica Rose P. Dagsaan CEO
and communication skills
has a strong work ethic, also active at
Nicolas Anton R. Soloria COO
listening and good at communicating
has managing skills, strategic, and communication
Louis Miguel S. Estacio CFO
skills amongst people
has integrity and determination to contribute to the
Greechiane Jay B. Barroga CMO/CTO
efficient, and persistence towards our goal

What makes us a good team to solve the problem we chose?

The things that makes us a good team to solve this problem is that we are open,
knowledgeable, and aware of what is going on around public locations. Lots of news has
been circulating about the problem that we are trying to solve. With that, our eyes were
opened to develop or innovate something that could protect you anywhere, everywhere.

Safety first, avoid the worst.

 Problem Statement
WADHWANI FOUNDATION | Entrepreneur
CONTEXT
This problem occurs yearly, at any
time, but was significantly higher
in this year 2022. According PNP’s
report kidnapping incidents was
25% lower than the same period of
2021. However MRPO still confirms
PCCCII’s claims that kidnapping
incidents for females were
increasing.
CUSTOMERS
Working professionals and
students because most of the
time, they are the ones who come
home later at night. According to
Yahoo News, both Chinese and
Filipino citizens are the ones who
are kidnapped the most, in the
areas of Pasay, Parañaque, Makati,
and Taguig.
PROBLEM
One of the main causes are
prostitution. As well as kidnap for
ransom. For POGO related cases it
was said that their own personel
were taken until their debts are
paid.
EMOTIONAL IMPACT
Customers currently feel unsafe
and scared. They also get
frustrated because reporting
cases feels more of a hassle than a
solution.
4
QUANTIFIABLE IMPACT
PCCCII claimed 56 kidnapping cases
only from the last 10 days from 8th
of Sept. 2022
MRPO claimed the increase of
POGO-related kidnappings on
female.
ALTERNATIVES
Presently, safety precautionary measures
such as going home early, staying with the
crowd, refusing to talk to strangers, being
aware of the new strategies of criminals.
Most of all, equipping themselves with
effective self defense equipment,
ALTERNATIVE SHORTCOMINGS
Defending oneself might heighten the
tendencies of being killed by the suspect.
Other than that, some self defense
devices such as taser has some risk to the
health.
Customer Interviews and Survey
WADHWANI FOUNDATION | Entrepreneur

CUSTODIRE Survey on the Demand of Self-Defense Device - https://bit.ly/CUSTODIREsurvey

Transcript of Interviews - https://drive.google.com/file/d/1n6YExS49_g8eYNIZsRrcFnkxVSbAMzaY/view?usp=sharing

Total Respondents to Survey Conducted: 31

Gender of Respondents Since the beginning of 2022, how often do you go out?

Safety first, avoid the worst.

 Customer Interviews and Survey
WADHWANI FOUNDATION | Entrepreneur

What is your mode of transportation? How much time do you usually spend outside? Do you consider that your area is safe?

When you have to go out, are you usually: What time do you usually go home?

Most of Benildean students spend time

outside for 5 to 10 hours with someone else,
using both public and private transport,
considering the safety of the area.

Safety first, avoid the worst.

 Customer Interviews and Survey
WADHWANI FOUNDATION | Entrepreneur

Would you feel safer if you have your own self-defense device? Would you want to own your own self-defense device?

5 - Strongly Agree | 4 - Agree | 3 - Neutral | 2- Disagree | 1 - Strongly Disagree

How much are you willing to spend on a self-defense device?

With the previous gathered data, 67% would feel

safer with a self-defense device but only 54.8%
wanted to own a self defense device. To conclude,
64.5% would want to spend Php800 to Php1,200.

Safety first, avoid the worst.

Problem Definition
WADHWANI FOUNDATION | Entrepreneur

Criminal cases such as kidnapping had always been one of the concerns of people who
move around from one place to another, making them feel threatened by possible danger.
Though the Philippine National Police continues to deny the kidnapping reports, some
agencies and organizations have been claiming otherwise.

As of date, one cannot decide whether a criminal will attack them or not, however,
precautionary measures combined with a compact-ready-to-use weapon will be of great
help for one to protect him/herself.
6

Custodire SwiftGuard can be used not just for possible kidnapping dangers, but even for
other criminal modus that might happen. When purchased, the consumer will be (1) armed
for possible danger and (2) reporting to authorities will be done in a much easier way. This
helps us to reach our goal of maintaining a more peaceful and safer community.

Safety first, avoid the worst.

 Market Sizing
WADHWANI FOUNDATION | Entrepreneur

Top-down approach
Malate, Manila is one of the cities in the Philippines where Prestigious Universities
and offices are located, therefore this location becomes a hotspot for crimes. our self-
defense device production cost is 686 pesos/each (with labor) and we are planning to Philippine Market
sell each device for 1,299 pesos/each depending on the material used, and we offer Population : 112.8M
engraving to customers who want their devices personalized. from the 99.4k
population are potential earnings (Assuming that every person purchases) will be
ranging from P61M from a P68.1M cost price and P129.2M sale price.

NCR Market
Population : 14.4M

Malate, Manila Market

According to statistics, and research. There are approximately 40.3K students around
Population : 99.4K
colleges/universities in Malate Manila, with that number our profits (Assuming that all
students will avail of the device) are going to range from 24.6M with a cost price of
P27.6M and a sale price of P52.3M

Safety first, avoid the worst.

 Solution
WADHWANI FOUNDATION | Entrepreneur

We offer a rechargeable self defense device that can be used in emergency situations.

Currently, the customers are addressing the problem by taking actions with precautionary measures such as
staying with the crowd, screaming when a problem comes, and running to the nearest police station - which are
sometimes not effective enough.

The details of our offering consist of:

1. 4-finger knuckles - wearable self defense
2. Flashlight - device to help user see the road, approaching people, and alert bystanders
3. Kubaton - striking tool to break glass and slash when needed
4. SOS button - protected with grip sensor, can alert authorities of the location in a click

Safety first, avoid the worst.

 Customer Personal Template
WADHWANI FOUNDATION | Entrepreneur
Motivations
Goals
Finish school/ work
Be safe in school/ public spaces
Having confidence while being in public places

Frustrations
Ethos Commute to school/public places
Feeling unsafe when alone

Age:16-40 years old

Occupation: Students - working
professionals
Bio
Students and working professionals all over Manila complain on how much hassle there is when
Location: Malate, Manila
commuting to school from home or vice versa. Most of students and young professionals in Manila go
Personality home late or during night time which is not safe most especially when alone.

Studious Safety has always been an issue in the city, there are lots of criminal activities going on around the place
Curious and majority of them are kidnappings, robbery, and etc,. Students and young professionals are open to
Adventurous having their own self self-defense device kit for their protection and safety.
Willingness
We at Custodire offer a self-defense device. Carrying a such device will represent the logical meeting point
of moral responsibility and safety. Furthermore, it improves a person's awareness of its surroundings,
which aids to avoid danger.
 Value Proposition Canvas
WADHWANI FOUNDATION | Entrepreneur

easy to bring, stealthy and feel safe and confident

compact rechargable self- even if they are alone
defense device getting solutions and
armed for protection respondents to the
easy reporting of incidents danger would be easier

Custodire SwiftGuard can be used not

just for possible kidnapping dangers, but GAIN
even for other criminal modus that might GAINS Accessible multi-use
CREATORS weapon for defense
happen. When purchased, the consumer Easy way to call attention
will be (1) armed for possible danger and PRODUCT/ when needed
(2) reporting to authorities will be done in SERVICE JOBS
Fast response of authorities
a much easier way. This helps us to reach to dangerous situations
our goal of maintaining a more peaceful PAIN KILLERS PAINS
and safer community.

The feeling of being unsafe and

Safety features relieve customer’s not being able to fight back or
pains, most especially cofidenence do anything on uncertain and
in public area/locations during the dangerous situations.
dark and/or alone
The pain of not being able to get
Ideal (multi-use) self-defense justice for crimes because of the
device inconvenience of reporting to
Alternative for getting in touch the authorities.
with authorities conveniently

Safety first, avoid the worst.

THANK YOU!