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How did would you attract/address your audience?

Attract

First, if our media product was being distributed we would attract our audience by advertising appropriately targeting the right people. We would first create a trailer and it would be advertised on channels such as Film4. We would then proceed to create a premier of the film making it an exclusive release and create a buzz around our product.

Address
We have addressed our audience by the different aspects of the film, meaning the main character is young therefore addressing young people. The genre of the film is well known and is on high demand by the public as there have been many great thriller/social realism/apocalypse films in the past. However ours in on a smaller scale and will address the people that can relate the main character, and people living in small villages will feel connected to the film.

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