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QUESTIONNAIRE On Celebrity Endorsement.
QUESTIONNAIRE On Celebrity Endorsement.
PART A
1) Name:_______________________________________________________________ 2) Sex: Male Female 3) Age: 20-25 Years 4) Education: Higher secondary 5) Occupation Student 25-30 years 30-35 years
Graduation
Post-graduation
Working Professional
PART - B
1 2 3 4 5 6 7 8 9 10 11 12
Celebrity in an advertisement encourages to buy the product Celebrities make difference to the image of the brand Celebrities use the product they endorse People purchase celebrity endorsed brands to improve social status Celebrity has the power to change my perceptions Celebrity conveys all the true features of a product Celebrity holds the viewers attention Purchase product because it is endorsed by my favourite celebrity Scandals attached with celebrities destroy the brands image Celebrities help me more to remember a brand/Product Does your Favourite celebrity give a positive image to the endorsed brand? I believe celebrity endorsement can build trust in the brand
Strongly disagree Strongly disagree Strongly disagree Strongly disagree Strongly disagree Strongly disagree Strongly disagree Strongly disagree Strongly disagree Strongly disagree Strongly disagree Strongly disagree
disagree Neutral Agree Strongly agree disagree Neutral Agree Strongly agree disagree Neutral Agree Strongly agree disagree Neutral Agree Strongly agree disagree Neutral Agree Strongly agree disagree Neutral Agree Strongly agree disagree Neutral Agree Strongly agree disagree Neutral Agree Strongly agree disagree Neutral Agree Strongly agree disagree Neutral Agree Strongly agree disagree Neutral Agree Strongly agree disagree Neutral Agree Strongly agree
PART - C
To what extent do the following variables influence a celebrity endorser's trustworthiness in your opinion?
13 14 15 16 17 18 Dependable Honest Reliable Sincere Trustworthy
Null Null Null Null Null Low Low Low Low Low Average Average Average Average Average High High High High High Very high Very high Very high Very high Very high
To what extent do the following variables influence a celebrity endorser's attractiveness in your opinion?
19 20 21 22 23 Beautiful Classy Elegant Sexy Attractive
Null Null Null Null Null Low Low Low Low Low Average Average Average Average Average High High High High High Very high Very high Very high Very high Very high
To what extent do the following variables influence a celebrity endorsers expertise in your opinion?
24 25 26 27 28
Very high Very high Very high Very high Very high
PART - D
Impact of celebrity endorsement
Overall, to what extent do the following variables influence your perceived brand attitude towards a celebrity endorsed brand?
29 30 31 Attractiveness of the celebrity Trustworthiness of the celebrity Expertise of the celebrity
Null Null Null Low Low Low Average Average Average High High High Very high Very high Very high
Overall, to what extent do the following variables influence your purchase intention towards a celebrity endorsed brand?
32 33 34