SATHYABAMA UNIVERSITY

(Established under section 3 of UGC Act, 1956)

Course & Branch: M.B.A Title of the paper: Research Methodology & Business Communication Semester: II Max.Marks: 80 Sub.Code: 641206-741206(2007-2008) Time: 3 Hours Date: 24-05-2009 Session: FN PART - A (8 X 5 = 40) Answer any EIGHT Questions 1. 2. 3. 4. 5. 6. 7. 8. 9. Explain various types of research. Explain the process in formulating the hypothesis. What are the objectives of research? What are the significance of chart and diagram in research? What is cross sectional design? Explain various scaling techniques. What are the various methods available to collect primary data? Explain the use of executive summary. What are the steps involved in organizing a conference?

10. Explain various parametric tests. 11. Explain technical proposals.

12. Explain editing and coding of data. PART B Answer Any Four Questions 13. Explain the research process in detail. 14. Explain the determinations of sampling plan, sampling technique and sample size. 15. Explain the various computer package for data analysis. 16. Explain the function and kinds of business letters. 17. The problem definition stage is perhaps more critical in the research process than the problem solution stage. Discuss this statement. 18. Explain the components of a Research report. (4 x 10 = 40)