UNIVERSITATEA BABE-BOLYAI FACULTATEA DE TIINE POLITICE, ADMINISTRATIVE I ALE COMUNICRII

LUCRARE DE LICEN

Coordonator tiinific: Lect. univ. dr. Cristina Nistor

Absolvent: Du Ovidiu Ionel

Cluj-Napoca 2011

UNIVERSITATEA BABE-BOLYAI FACULTATEA DE TIINE POLITICE, ADMINISTRATIVE I ALE COMUNICRII Specializarea Jurnalism

tirea radio i profilul publicului radio

Studiu de caz: tirea radio n format FM i AM versus tirea radio in mediul online

Coordonator tiinific: Lect. univ. dr. Cristina Nistor Absolvent: Du Ovidiu Ionel
Cluj-Napoca 2011

Abstract
The following paper tries to emphasize the difference between the spoken news on the radio and the written counter-part found on that specific radios website. It also wants to discover the profile of the radio audience bassed on certain variables such as gender, time of day, specific radio listened, interest in listening a certain radio. The purpose of this research is to find out what is the difference that has been created between the spoken news and that written for the web, with the mention that news in written form on the internet have the advantage of the multimedia support, whereas the spoken news on the radio only use the qualities of the voice anchor and the particularities that makes a specific news be valid for radio broadcast. Such differences were ment to be discovered, ressearched and commented uppon in this paper. The argument for my research is based on the evolution of the internet and its benefits for the radio. If ten, twenty years ago the website belonging to a specific radio didnt exist or had such meaning, now this fact is increasing and the news given through the radio can be listened via podcast on the internet, thus decreasing the importance the radio has on the overall information delivered to the audience. This fact is explained in the paper and how the internet is used as a tool of broadening the horizon of a certain product and not weakining its importance for the audience. Even more, the audience being a dynamic mass of people, tends to evolve and use every means possible for information.

Cuprins
Introducere scopul lucrrii ....................................................................... Error! Bookmark not defined. Capitolul 1. Dezvoltarea radioului ................................................................................................................ 5 Capitolul 1.1 Dezvoltarea radioului in lume ............................................................................................. 5 Capitolul 1.2 Dezvoltarea radioului in Romnia .................................... Error! Bookmark not defined. Capitolul 2. Specificul programelor de radio .............................................. Error! Bookmark not defined. Capitolul 2.1 Specificitatea canalului audio ........................................... Error! Bookmark not defined. Capitolul 2.2 Caracteristicile comunicrii radiofonice ........................... Error! Bookmark not defined. Capitolul 2.3 Caracteristicile comunicrii orale ..................................... Error! Bookmark not defined. Capitolul 3. tirea radio .............................................................................. Error! Bookmark not defined. Capitolul 3.1 Structur. Tipologie........................................................... Error! Bookmark not defined. Capitolul 3.2 Redactarea unei tiri de radio versus redactarea unei tiri n presa scris ..................Error! Bookmark not defined. Capitolul 4. Modaliti de transmitere i consum a tirii radio ................... Error! Bookmark not defined. Capitolul 4.1 Valoarea de tire a unei informaii i structurarea jurnalelor de tiriError! Bookmark not defined. Capitolul 4.2 tirea radio ntre FM i online..................................... Error! Bookmark not defined. Capitolul 5. Studiul de caz. tirea radio n format FM i AM versus tirea radio in mediul online. Profilul consumatorului de radio n Romnia .......................................................... Error! Bookmark not defined. Capitolul 5.1 Definirea termenilor .......................................................... Error! Bookmark not defined. Capitolul 5.2 Scopul cercetrii ................................................................ Error! Bookmark not defined. Capitolul 5.3 Obiectivele cercetrii: ....................................................... Error! Bookmark not defined. Capitolul 5.4 Metodologie ...................................................................... Error! Bookmark not defined. Capitolul 5.5 Date de audien ................................................................ Error! Bookmark not defined. Capitolul 5.6 Concluzii ale cercetrii ...................................................... Error! Bookmark not defined. Concluzii generale ...................................................................................... Error! Bookmark not defined. Bibliografie ................................................................................................................................................... 6 Siteografie ..................................................................................................................................................... 8

Capitolul 1. Dezvoltarea radioului

Capitolul 1.1 Dezvoltarea radioului in lume
Originile radiodifuziunii1 se confund cu cele ale telecomunicaiilor prin unde care ntrebuineaz fenomene fizice foarte complexe i tehnici care au fost, nc de la nceput, foarte sofisticate. Prezentarea lor este cu att mai delicat cu ct descoperirile i punerea la punct a aparatelor nu s-au supus unei cronologii logice, ci au reprezentat succesul unor cercetri duse simultan i n perspective diferite de ctre echipe mprtiate n lumea ntreag: rezultatele muncii lor, eecurile, semi-eecurile sau succesele s-au amestecat i s-au conjugat. Ca i n cazul marilor invenii tehnologice contemporane (automobilul, cinematografia, aviaia, navigaia submarin...), descoperirea radiodifuziunii i rapiditatea expansiunii sale arat c, dincolo de rivalitile de orice natur i n ciuda concurenei intereselor industriale sau naionale, comunitatea tiinific de dinainte de 1914 organizase foarte bine schimbul de informaii indispensabile bunului mers al progresului. Urmndu-l pe Ampere, pe Ohm i pe maestrul su Faraday, ale crui lucrri ajutaser la clarificarea lumii electricitii, i n legtur cu cercettorii generaiei sale, care studiau fenomene nc slab explorate ale electromagnetismului, scoianul James Clerk Maxwell (1831 - 1879) stabilise n 1864 o teorie de ansamblu asupra undelor electromagnetice, crora le demonstra strnsa legtur cu undele luminoase. Germanul Heinrich Hertz (1857 - 1894), discipol al lui Helmholtz, a reuit n 1887 primele experiene care probau teoriile lui Maxwell.

Steve, Warren. Radio, The Book. London: Elsevier Focal Press, 2005, p. 20

Bibliografie
Andrew, Boyd. Broadcast Journalism: Techniques of Radio and Television News. Oxford: Elsevier Ltd., 2001. Andrew, Crisell. Undestanding Radio. New York: Taylor & Francis e-Library, 2001. Andrew, Tolson. Media Talk, Spoken Discourse on TV and Radio. Edinburgh: Edinburgh University Press Ltd., 2006. Carol, Fleming. The Radio Handbook. New York: Taylor & Francis e-Library, 2003. Chantler Paul, Stewart Peter. Basic Radio Journalism. Oxford: Elsevier Ltd., 2003. Christopher, Sterling H. Encyclopedia of Journalism. London: SAGE Publications, Inc., 2009. Claude-Jean, Bertrand. O introducere n presa scris i vorbit. Iai: Editura Polirom, 2001. Dahlgren Peter, Sparks Colin. Communication and citizenship, Journalism and the Public Sphere. New York: Taylor & Francis e-Library, 2005. Florin, Popescu Cristian. Manual de Jurnalism. Bucureti: Editura Tritonic, 2003. Garvey Daniel, Rivers William. News Writing for Election Principles. Bruxelles, 1982. Ian, Hargreaves. Journalism, A Very Short Introduction. New York: Oxford University Press Inc., 2005. Ioan, Drgan. Paradigme ale comunicrii de mas. Bucureti: Editura ansa, 1996.

Irene, Joanescu. Radioul modern: tratarea informaiei i principalele genuri informative. Bucureti: Editura All, 1999. Janet, Trewin. Presenting on TV and Radio. Oxford: Elsevier Inc., 2003. Joanescu, Irene. Radioul modern. Tratarea informaiei i genuri informative. Bucureti: Editura All, 1999. John, Hartley. Discursul tirilor. Iai: Editura Polirom, 1999. Michael, Haas. Radio Management. 2001. Mihai, Coman. Introducere n sistemul mass-media. Bucureti, 2005. . Manual de Jurnalism. Iai: Editura Polirom, 2001. Natalie, Fenton. New Media, Old News - Journalism & Democracy in the Digital Age. London: SAGE Publications Ltd., 2010. Philippe, Gaillard. Tehnica Jurnalismului. Bucureti: Editura tiinific, 2000. Pierre, Cathala Henri. Epoca Dezinformrii. Bucureti: Editura Militar, 1991. Sorin, Preda. Tehnici de redactare n presa scris. Iai: Editura Polirom, 2006. Steve, Warren. Radio, The Book. London: Elsevier Focal Press, 2005. Ted, White. Broadcast News, Writing, Reporting and Producing. Oxford: Elsevier Inc., 2005. Valerie, Geller. Creating Powerfull Radio, Getting, Keeping & Growing Audiences. Oxford: Elsevier Inc., 2007.

Vasile, Traciuc. Jurnalism Radio. Bucureti: Editura Tritonic, 2003. Victor, Viinescu. Jurnalism Contemporan: Introducere n presa scris. Bucureti: Editura Hyperion, 2001.

Siteografie
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. www.srr.ro www.cna.ro www.mashable.com www.wikipedia.org www.europafm.ro www.rfi.ro www.romania-actualitati.ro www.brat.ro www.sati.ro www.trafic.ro