Chapter 3 questions LEARNING & MEMORY

Describe the Learning Process

List the different methods that people learning things

What are the two major behavior Learning theories

Explain Classical conditioning

There are other responses to Classical Conditioning. List & explain

Describe how the Behavioral Learning Theories apply to marketing.

Explain: Stimulus Generalization

The second BLT is Instrumental Conditioning. Explain this theory

What is this theory also known as:

What famous researcher is associated with this second theory & what did he do?

How do reinforcements occur?

A theory not based in behavior but based on thinking and your mind is called?

What are the reasons behind CLT?

How does Modeling help a person learn based on Cognitive Learning Theory?

MEMORY
What role does Memory play in learning process?

There are 3 stages of the memory? Explain each Encoding

Storage

Retrieval

How and why does one forget?

What is an example of how products can be memory makers?

How does one measure memory?