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  • Master of Business Administration - Semester I Assignment (Set - 1)

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    The document discusses the four processes of Social Learning Theory proposed by Albert Bandura: 1) Attention processes: Learning by observation requires paying attention to the model. More interesting models are more likely to be attended to. 2) Retention processes: The ability to store observed information is important for later demonstration of the behavior. 3) Reproduction processes: Once information is retained, the behavior must be reproduced. Practice improves skills. 4) Reinforcement processes: Observational learning requires motivation to imitate behaviors. Reinforcement and punishment influence motivation, as does observing others receive reinforcement.

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    The document discusses the four processes of Social Learning Theory proposed by Albert Bandura: 1) Attention processes: Learning by observation requires paying attention to the model. More interesting models are more likely to be attended to. 2) Retention processes: The ability to store observed information is important for later demonstration of the behavior. 3) Reproduction processes: Once information is retained, the behavior must be reproduced. Practice improves skills. 4) Reinforcement processes: Observational learning requires motivation to imitate behaviors. Reinforcement and punishment influence motivation, as does observing others receive reinforcement.

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    25 views2 pages

    Master of Business Administration - Semester I Assignment (Set - 1)

    Uploaded by

    nag1987nag
    The document discusses the four processes of Social Learning Theory proposed by Albert Bandura: 1) Attention processes: Learning by observation requires paying attention to the model. More interesting models are more likely to be attended to. 2) Retention processes: The ability to store observed information is important for later demonstration of the behavior. 3) Reproduction processes: Once information is retained, the behavior must be reproduced. Practice improves skills. 4) Reinforcement processes: Observational learning requires motivation to imitate behaviors. Reinforcement and punishment influence motivation, as does observing others receive reinforcement.

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    Master of Business Administration Semester I Assignment (Set 1)

    MB0038 Management Process and Organizational Behaviour


    1. Explain the four processes of Social Learning Theory. The Social Learning Theory was proposed by Albert Bandura. It recognizes the importance of observing and modeling the behaviors, a t t i t u d e s , a n d emotional reactions of others. The four processes of Social Learning Theorm u s t p a y attention for you to learn. If you want to learn from the behaviorofthem o d e l ( t h e p e r s o n t h a t d e m o n s t r a t e s t h e b e h a v i o r ) , t h e n yo u s h o u l d eliminate anything that catches your attention other than him. Also, the more interesting the model is, the more likely you are to pay full attention to him and learn. b) Retention processes: The ability to store information is also an important part of the learning process. Retention can be affected by a number of factors, but the ability to pull up information later and act on it is vital to observational learning. c) Reproduction processes: Once you have paid attention to the model and retained the information, it is time to actually perform the behavior you observed. Further practice of the learned behavior leads to improvement and skill advancement. d) Reinforcement processes: Finally, in order for observational learning to be successful, you have to be motivated to imitate the behavior that has been modeled. Reinforcement and punishment play an important role in motivation. While experiencing these motivators can be highly effective, so can observing other experience some type of reinforcement or punishment. For example, if you see another student rewarded with extra credit for being to class on time, you might start to show up a few minutes early each day.

    Q2. What are the hindrances that we face in perceptio

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