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  • PGPM Project Advanced Knowledge Management: STP Analysis & 4P Planning For A New Product or Service

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    PGPM PROJECT ADVANCED KNOWLEDGE MANAGEMENT Project title: STP analysis and 4P planning for a new product or service. Topics to be covered in project: 1. Segmentation of market (demographic, geographic, psychographic and behavioral) 2. Reasons behind choosing a segment (future attractiveness) 3. Selection of targeting strategy with reason 4. Type of positioning approach chosen (provide your reasoning) 5. 4P planning.

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    PGPM PROJECT ADVANCED KNOWLEDGE MANAGEMENT Project title: STP analysis and 4P planning for a new product or service. Topics to be covered in project: 1. Segmentation of market (demographic, geographic, psychographic and behavioral) 2. Reasons behind choosing a segment (future attractiveness) 3. Selection of targeting strategy with reason 4. Type of positioning approach chosen (provide your reasoning) 5. 4P planning.

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    9 views1 page

    PGPM Project Advanced Knowledge Management: STP Analysis & 4P Planning For A New Product or Service

    Uploaded by

    Ritesh Mistry
    PGPM PROJECT ADVANCED KNOWLEDGE MANAGEMENT Project title: STP analysis and 4P planning for a new product or service. Topics to be covered in project: 1. Segmentation of market (demographic, geographic, psychographic and behavioral) 2. Reasons behind choosing a segment (future attractiveness) 3. Selection of targeting strategy with reason 4. Type of positioning approach chosen (provide your reasoning) 5. 4P planning.

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    Attribution Non-Commercial (BY-NC)
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    Date: 30.05.

    2013

    PGPM PROJECT ADVANCED KNOWLEDGE MANAGEMENT


    Project title: STP analysis & 4P planning for a new product or service. Topics to be covered in project: 1. Segmentation of market (demographic, geographic, psychographic & behavioral) 2. Reasons behind choosing a segment (future attractiveness) 3. Selection of targeting strategy with reason 4. Type of positioning approach chosen (provide your reasoning) 5. 4P Planning

    ADVANCED CRM
    Project title: Critically analyze the process of building Customer Relationship in the upcoming Hotel industry of Ahmedabad. Also suggest CRM strategies for old hotels groups like Cama Hotel to rebuild and re-establish its images.

    Shailaja H. Parmar HOD Full Time

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