Name of Student: Sidhant Shah Roll Number: 47 Specialization: Marketing Programme: PGDM A Name of the organization: Mahindra Navistar

Automotive Ltd. Date of Joining: 6th May 2013 Title of the project: Understanding the Key Buying Factors of the Bus Contractors in Mumbai. Name of the guide: Vijay Goudar Contact Details: 8007276777 PROJECT PROPOSAL: Introduction: Mahindra Navistar Automotive Ltd. (MNAL) produces Mahindra Navistar trucks. The company is a 51:49 joint venture between two global business leaders Mahindra & Mahindra Ltd. (M&M) and Navistar Inc. USA. Our aim is to provide high performance solutions for every commercial vehicle segment right from 3.5 ton GVW to 49 ton GVW. Our product range will be engineered to fulfill the requirements specific to Indian business, with the technological support of Navistar. The Mahindra Navistar trucks are manufactured at M&M's new Greenfield Plant at Chakan, near Pune. It is a state-of-the-art manufacturing facility spread over 700 acres with investments of over Rs. 4,000 crore. The Mahindra Navistar team has over 800 people involved in the development and support of its Indian products. A number of exclusive dealership plus in addition to the existing M&M centers are being set up to foster the sales and service network for the company. Purpose of research: The purpose of the research is to understand the key-buying factor of bus contractor in the city of Mumbai

Purpose and objective of the study: 1. To study the key buying factor 2. To study and find out the major factor which motivates the bus contractor to buy buses Nature of Field Work: Surveys and Questionnaire. Sample size is 50 Target dates for: Data collection and questionnaire design 5 week Data analysis for 2 week