Professional Documents
Culture Documents
over 100 countries across the globe. The group has a presence in aerospace,
Methodology
The objective of the present study can be accomplished by conducting a
collection, analysis and reporting of data and finding that are relevant to
processes that will be adopted in the present study consist of the following
stages.
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The objective states what information is needed to solve the problem. The
objectives of the are to drive the opinion of the regarding the Hyundai
Once the problem is identified the next step is to prepare a plan for needed
for research. The present study will adopt the expletory approach where in
used.
Market research requires two kind of that primary data. Primary data will be
surveys. The questionnaire will contain both open ended and close ended
questions. This survey was conducted on basis of primary data with tools
Personal Interview
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In this interviewer asks question to interviewee through face conversion and
responses are recorded. To collect the data for survey primary data collection
tool that is formal set of questioner in the form of survey form had been
used.
This involves converting the row data into useful information. It involves
Limitations
full earnest and accuracy, it may be hampered due to the certain limitations.
thesis.
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The selection of customers to cover the various strata of the society is
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Ludhiana, Punjab to trade steel. Following the Partition of India in 1947,
where he became the first finance minister of the new state (and later the
Building on their expertise in the steel industry, the Mahindra brothers began
Willys Jeeps in India and began producing them in 1947. By 1956, the
company was listed on the Bombay Stock Exchange, and by 1969 the
company had entered the world market as an exporter of utility vehicles and
& Mahindra created a tractor division in 1982 and a tech division (now Tech
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The new Managing Director, Anand Mahindra, followed this reorganization
with a new logo in 2000 and the successful launch of the Mahindra Scorpio
company more competitive, and since then the Group's reputation and
Community Initiatives
Social Responsibility field and received the Pegasus Award for CSR in 2007.
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Trust, which serves as the CSR arm of the group (although many
subsidiaries have their own CSR initiatives, notably Tech Mahindra and
Trust’s primary project however is Project Nanhi Kali, which targets the
employees also plan and lead their own service projects through Mahindra’s
participated.
The Mahindra Group was responsible for the creation of Mahindra United
and the Mahindra Lucknow Festival. In 2011, it held the first annual
Mahindra Blues Festival with guests like Buddy Guy, Johnny Lang, and
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Shemekia Copeland at the Mehboob Studios in Mumbai. Mahindra also
partners with the NBA and Celtic Football Club to bring grassroots
Automobile Sector
The Automobile sector in India has experienced a faster rate of growth in the
globally. The Motor Industry registered a growth rate of 22% till September
2006.
In the coming India budget 2007, it is expected that the Government will
reduce the excise duty on the cars from the prevailing rate of 24 percent. The
customs duty is also expected to come down from the present rate of 12.5
percent.
asfollows:
Industry has asked for the reduction in the excise duty to 16 percent from the
the two wheelers the CII demands for a reduction in excise duty to 8 percent.
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Federation of Indian Chambers of Commerce and Industry (FICCI):
has shown that the automobile sector has grown at a rate of 22 per cent till
September 2006. For achieving further growth rate and earning more
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The Importance of the Automobile Industry
in India
due to the fact that this industry has strong forward and back word
linkage whit several key segment of the economy. Thus the automotive
industry has a strong multiplier effect and is capable of being the driver
vital role in the countries rapid economic and industrial development and
the well developed Indian automotive industry ably fulfils this catalytic
Types of Vehicles
Agriculture
Municipal
Pleasure Car
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School Bus
State
Street Rod
Tractor
Trailer
Truck
Volunteer
Weight Permit
"Other"
All Terrain
Antique
Exhibition
Farm Tractor
Homemade
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Jitney/Rental
Logging Truck
Moped
Motor Home
Motor Bus
Motorcycle
Market Strategies
Strategic management deals with the issues, concepts, theories approaches
between ends and means, that is , between the results we seek and the
resources at our disposal. For the most part, strategy is concerned with
employing them. Together, strategy and tactics bridge the gape between ends
and means.
each of them must be having its own set of rules, which may not necessarily
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be same as the goals of the corporate headquarters looking after the interests
of the entire organization. Since the goals are different and means to achieve
Corporate Strategies
These are concerned with the broad, long-term question of “what businesses
are we in, and what to do with these businesses?” The corporate strategy sets
the overall direction the organization will follow. It matters whether a firm is
engaged in one or seferal businesses. This will influence the overall strategic
Competitive Strategies
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Those decisions that determine how the firm will compete in a specific
business or industry. This involves deciding how the company will compete
competitive forces that determine how intense the competitive forces are and
Functional Strategies
Also called operational strategies, are the short-term (less than one year),
deal with how each functional area and unit will carry out its functional
strategies identify the basic courses of action that each functional department
goals.
in total will comprise the corporation and the ways in which these businesses
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will relate.The competitive strategy identifies how to build and strengthen
functional strategies identify the basic courses of action that each department
Corporate Strategy
Corporate strategy is essentially a blueprint for the growth of the firm. The
corporate strategy sets the overall detraction for the organization to follow. It
also spells out the extent, pace and timing of the firm’s growth. Corporate
markets. The competitive and functional strategies of the firm are formulated
Corporate strategies are normally expected to help the firm earn above-
average returns and create value for the shareholders (Markides, 1997).
whole. Corporate strategy address issues relating to the intent, scope and
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nature of the enterprise and in particular has to provide answers to the
following questions:
What should be the nature and values of the enterprise in the broadest
sense? What are the aims in terms of creating value for stakeholders?
seek to add?
How can the corporate center add value to make the whole worth
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a) Growth or directional strategy, outlines the growth objectives ranging
the long-term, develop business units, and ensure that each business is
create from the relationship between the parent and its businesses. To
resources.
Stability strategy
strategy at the corporate level and continues focusing on its present products
and markets. The firm stays with its current business and product markets;
growth. It does not seek to invest in new factories and capital assets, gain
this strategy when the industry in which it operates or the state of the
prospects. They also choose this strategy when they go through a period of
rapid expansion and need to consolidate their operations before going for
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Growth strategy
availability and past financial performance are both high. The most common
covering the complete textile value chain has been repositioning itself to be
performance problems and uncertainty about future cash flow. In one sense,
industry. Risk plays a very vital role in selecting a strategy and hence,
strategic advantage (Simons, 1999). Internal development can take the form
firm expands products into new geographic areas or increases the range of
Retrenchment Strategy:
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state of decline is not severe. Other possible corporate level strategic
Combination strategy
Company (TISCO) had first consolidated its position in the core steel
Technology.
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expanding in the current product –market space to achieve growth targets.
Such an approach is very useful for enterprises that have not fully exploited
and looks for ways to meet its growth objectives by increasing its size of
While there are number of expansion options, the one with the highest
and when the competitors would respond to the firm’s actions. The
firm must also access its strengths and weaknesses against its
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