INTRODUCTION  

Atlas Auto Limited manufactures and markets Honda Motorcycle under a technical
assistance agreement with Honda Motorcycle Company LTD. Of Japan. An epoch-
making event in the history of the company cementing of Atlas Honda relation
with Honda Motorcycle Company LTD. Of Japan becoming as equity-holder in
Atlas in 1988. Due to the suitability wide range and high quality of the product,
Honda motorcycles are by for the best selling motorcycle in the country. Turnover
has risen from Rs. 2.5 million in 1965 to Rs. 830 million in1987.
Pakistan’s motorcycle market size is still relatively quite small Nevertheless. Atlas
has undertaken to develop local manufacturing capabilities to the highest-level
economically feasible while a major role in localization has been assigned to
vendor industries. Atlas has invested Rs. 197 million in fixed assets between 1983
and1987 to develop the country largest in house manufacturing capacity in the
industry. By end of 1988 local component will go upto 70% of Atlas product.
Atlas management is strivings to modernize company operation by adapting
applicable aspects of research and theory and more especially Honda’s philosophy
and practices to the realities of Pakistani Conditions Company management
structure and processes are being transferred to meet challenges of growth and
change. Effort are being made to develop genuine participation of all levels of
personnel in decision making; substantial and effective delegation has been
established at all level various participation programmes, such as “Alaymayar”
quality circles movement launched in 1985 are supported to encourage
constructive self expression and team work. The company training and
development programmes encourage each member to develop himself to his full
potential. To support the production facilities the company has established a R&D
wing and tool making facilities which are set to grow rapidly in size and function.
Atlas is playing a pioneering role in creating conditions for easy and confident use
of motorcycle all over the country. A vast network of motorcycle, service and
share parts dealers has been established to provide dependable service to every
motorcycle user. To  back up this system, Atlas has set up a permanent motorcycle
technical training center in Lahore which provide several courses of varying
duration and complexity for motorcycle mechanics user each year. Mobile training
facilities take the latest know how on technology and maintenance of motorcycles
to major rural centers around the country.

 
 ORGANIZATION HISTORY

The established year of Atlas Autos Limited in 1963. In 1964 Atlas entered into
technical assistance agreement with Honda Motorcycle Company of Japan for
manufacturing and assembly of Honda Motorcycle in Pakistan. It is the only Public
Limited Company in the industry of Pakistan. Atlas Autos Limited operate two
plants one at Panjdarys Sheikhpura Road Lahore. Both Plants are franchises and
have relationship of technical collaboration. MANAGEMENT OF ATLAS
AUTOS In 1964 Atlas autos started business as assembler of Honda Motorcycle,
than they came into the business of import Honda spare parts. The organization set
up of Atlas is as follows:-  A Board of Director consists of 7 members, elect a
chairman, chairman has all managerial authority. Chairman is selected out of
directors and It is the responsibility of chairman to conduct the  business on a
satisfactory line and maximize the profit.  After the chairman then comes C.E.O
(Chief executive officer). Then for assistance of chairman and C.E.O personal
manager, accounts manager, production manager and marketing manager are
selected. Seven managers are working under C.E.O each manager is responsible
for respective function. There are two sales managers one for North Zone and one
for south Zone. In the every zone two provinces. In the North Zone come
Punjab, NWFP and Azad Kashmir. In south zone Sindh and Baluchistan. In north
zone there are three regions. 1- Lahore 2- Multan 3- Rawalpindi The head of every
region is regional manager.

RESEARCH OBJECTIVES
 The main purpose of my research is:-  v To Visualize and identify these factors
that contribute to the demand of Honda Motorcycle in Multan city (Punjab,
Pakistan).