Introduction to the Organization:-

Atlas Honda Limited is a public listed company which was incorporated on October 16, 1962. It
is a joint collaboration between Honda Motor Company Limited Japan, the largest and most
reputed motorcycle brand in the world, and Atlas Group, one of Pakistan’s most renowned
business conglomerates. The Company is principally engaged in progressive manufacturing and
marketing of motorcycles and spare parts.

Atlas Honda Limited is the largest motorcycle manufacturer in Pakistan with the strongest brand
value and highest customer loyalty. The Company is considered a pioneer of motorcycle industry
in the country and has been leading two wheeler market successfully for over 50 years.

The Company currently has a production capacity of over 1.35 million units per annum and
continues to maintain its status as market leader both in terms of volume and quality. It also
exports its motorcycles and spare parts to Bangladesh and Afghanistan.

With highest quality products, state of the art manufacturing facilities, largest dealership network
& impeccable after sales service, Atlas Honda Limited is today considered a benchmark for two
wheeler manufacturing. It has been proudly and successfully fulfilling its role as the flag bearer
of motorcycle industry in Pakistan.

As one of the largest tax payers in the private sector and being one of the best employers in the
country, Atlas Honda Limited stands as a beacon of light for the corporate, social and intellectual
sectors of Pakistan.

Brief History:-

The Company develops Pakistan’s first gas operated Paint shop. This paint shop results
in cost economies and become a source of additional revenue through utilizing its
excess capacity.The Company named Atlas Autos Limited signs Technical Assistance
Agreement with Honda Motor Company Limited. The historical ceremony takes place in
Tokyo in 1963, where Mr. Yusuf H. Shirazi and Mr. Soichiro Honda grace the occasion
with their presence. The journey of association with Honda begins.Atlas Autos Limited
becomes the first two wheeler company in Pakistan to get listed on stock exchange.The
Commercial production commences with sanctioned annual capacity of 6,000
units.Company launches a series of models. Honda C 50, Honda C 90 and S 90 gained
immense popularity among the customers and the journey to become the nations’ ride
started.The Company develops Pakistan’s first gas operated Paint shop. This paint shop
results in cost economies and become a source of additional revenue through utilizing
its excess capacity.Mr. Ayub Khan, then President of Pakistan, visits the plant.Honda
Motor Company Limited, Japan continues to extend assistance in the local manufacture
to the Company. The team of high class engineers from Japan imparts technical training
to local employees and supports the Company in re-organization of its factory
affairs.Atlas Epak Pakistan, a sister concern is established in East Pakistan (now
Bangladesh). The two Companies exchange locally produced components and parts. In
addition, Atlas Epak Limited produces heavy tools and dies used in the manufacture of
local components by Atlas Autos Limited.An in-house engineering work shop is set up in
Karachi and Company’s dream of developing a completely localized product takes its
first step.An in-house engineering work shop is set up in Karachi and Company’s dream
of developing a completely localized product takes its first step. President of Pakistan,
Mr. Zulfiqar Ali Bhutto visits the plant.

The Company faces great challenges due to loss of Atlas Epak Limited. Mr. Soichiro
Honda offers markets of Iran and African countries as a way to assist, but Mr. Shirazi
remains committed to Pakistan. Under his guidance, the Company continued to invest in
machineries and equipments and explore alternate revenue sources through start of
core defense production. In order to keep abreast with the latest techniques of
management, the Company introduces “Management by Objectives” (MBO) system of
management. The Company continues rapid acceleration in localization of imported
components. The Company concluded agreements for the local manufacture of various
Honda motorcycle parts. Faced with growing demand and amidst aggressive expansion
plans, the Company launches two of its longest running and most popular production
models, the fuel efficient CD 70 and high performance CG 125. Due to their unique
features, these models became the Company’s flagship products. Restriction on
imported components is lifted and the Company utilizes its full capacity of 18,000 units
for the first time. Panjdarya Limited, an associated company, is incorporated with its
plant facility at Sheikhupura for increasing product distribution in Punjab. Second
Technical Assistance Agreement is signed with the Honda Motor Company Limited.
Relay out, modernization and balancing of manufacturing facility is carried out, which
was entirely financed by Company’s own resources. In collaboration with the
Association for Technical Scholarships of Japan, series of technical seminars are held in
Pakistan for the first time. n connection with plant development efforts, several
technical teams, including high dignitaries from Honda Motor visits the plant.
A motorcycle Technical Training Centre is established in Lahore to give special attention
to train mechanics and users from the rural areas where adequate service facilities are
not available. New Honda CD 70 with econo-power engine is launched and becomes an
instant hit. The Company continues to expand its model lineup with the launch of A new
5 gear model, Honda CG 125 Deluxe is launched.ew Honda CD 70. The Company enters
100cc category market with the launch of the Honda CD100. The Company launches
CG125 Self with 125cc OHV engine, self start, 5 gears and other features.