Online Social Media Principles INTRODUCTION

Everyday,peoplediscuss,debateandembraceTheCocaColaCompanyandourbrandsinthousandsofonline conversations.Werecognizethevitalimportanceofparticipatingintheseonlineconversationsandare committedtoensuringthatweparticipateinonlinesocialmediatherightway.TheseOnlineSocialMedia Principleshavebeendevelopedtohelpempowerourassociatestoparticipateinthisnewfrontierof marketingandcommunications,representourCompany,andsharetheoptimisticandpositivespiritsofour brands. ThevisionoftheCompanytoachievesustainablegrowthonlineandofflineisguidedbycertainsharedvalues thatwelivebyasanorganizationandasindividuals: LEADERSHIP:Thecouragetoshapeabetterfuture; COLLABORATION:Leveragingourcollectivegenius; INTEGRITY:Beingreal; ACCOUNTABILITY:Recognizingthatifitistobe,itsuptome; PASSION:Showingcommitmentinheartandmind; DIVERSITY:Beingasinclusiveasourbrands;and QUALITY:Ensuringwhatwedo,wedowell.

TheseOnlineSocialMediaPrinciplesareintendedtooutlinehowthesevaluesshouldbedemonstratedinthe onlinesocialmediaspaceandtoguideyourparticipationinthisarea,bothwhenyouareparticipating personally,aswellaswhenyouareactingonbehalfoftheCompany.Itiscriticalthatwealwaysrememberwho weare(amarketingcompany)andwhatourroleisinthesocialmediacommunity(tobuildourbrands).The samerulesthatapplytoourmessagingandcommunicationsintraditionalmediastillapplyintheonlinesocial mediaspace;simplybecausethedevelopmentandimplementationofanonlinesocialmediaprogramcanbe fast,easy,andinexpensivedoesntmeanthatdifferentrulesapply. TheCompanyencouragesallofitsassociatestoexploreandengageinsocialmediacommunitiesatalevelat whichtheyfeelcomfortable.Havefun,butbesmart.Thebestadviceistoapproachonlineworldsinthesame waywedothephysicalonebyusingsoundjudgmentandcommonsense,byadheringtotheCompanys values,andbyfollowingtheCodeofBusinessConductandallotherapplicablepolicies.

COMPANYCOMMITMENTS
TheCompanyadheresstronglytoitscorevaluesintheonlinesocialmediacommunity,andweexpectthesame commitmentfromallCompanyrepresentativesincludingCompanyassociates,andassociatesofouragencies, vendorsandsuppliers.Anydeviationfromthesecommitmentsmaybesubjecttodisciplinaryrevieworother appropriateaction. TheFiveCoreValuesoftheCompanyintheOnlineSocialMediaCommunity 1. Transparencyineverysocialmediaengagement.TheCompanydoesnotcondonemanipulatingthe socialmediaflowbycreatingfakedestinationsandpostsdesignedtomisleadfollowersandcontrola conversation.EveryWebsite,fanpage,orotheronlinedestinationthatisultimatelycontrolledbythe Companymustmakethatfactknowntousersandmustbeauthorizedaccordingtoapplicableinternal protocolsinordertotrackandmonitortheCompanysonlinepresence.Wealsorequirebloggersand socialmediainfluencerstodisclosetotheirreaderswhenwereassociatingwiththem,whetherby providingthemwithproductsamplesorhostingthematCompanyevents,andweneedtomonitor whethertheyarecomplyingwiththisrequirement. 2. Protectionofourconsumersprivacy.Thismeansthatweshouldbeconscientiousregardingany PersonallyIdentifiableInformation(PII)thatwecollect,includinghowwecollect,store,use,orshare thatPII,allofwhichshouldbedonepursuanttoapplicablePrivacyPolicies,lawsandITpolicies.
OnlineSocialMediaPrinciples(12/2/09)

3. Respectofcopyrights,trademarks,rightsofpublicity,andotherthirdpartyrightsintheonlinesocial mediaspace,includingwithregardtousergeneratedcontent(UGC).Howexactlyyoudothismay dependonyourparticularsituation,soworkwithyourcrossfunctionalteamstomakeinformed, appropriatedecisions. 4. Responsibilityinouruseoftechnology.WewillnotuseoraligntheCompanywithanyorganizationsor Websitesthatdeploytheuseofexcessivetrackingsoftware,adware,malwareorspyware. 5. Utilizationofbestpractices,listeningtotheonlinecommunity,andcompliancewithapplicable regulationstoensurethattheseOnlineSocialMediaPrinciplesremaincurrentandreflectthemostup todateandappropriatestandardsofbehavior.

COMPANYANDAGENCYASSOCIATESONLINESOCIALMEDIAACTIVITIES
TheCompanyrespectstherightsofitsassociatesanditsauthorizedagenciesassociatestouseblogsandother socialmediatoolsnotonlyasaformofselfexpression,butalsoasameanstofurthertheCompanysbusiness. Itisimportantthatallassociatesareawareoftheimplicationsofengaginginformsofsocialmediaandonline conversationsthatreferencetheCompanyand/ortheassociatesrelationshipwiththeCompanyanditsbrands, andthatassociatesrecognizewhentheCompanymightbeheldresponsiblefortheirbehavior. OurExpectationsforAssociatesPersonalBehaviorinOnlineSocialMedia TheresabigdifferenceinspeakingonbehalfoftheCompanyandspeakingabouttheCompany.Thissetof 5principlesreferstothosepersonalorunofficialonlineactivitieswhereyoumightrefertoCocaCola. 1. AdheretotheCodeofBusinessConductandotherapplicablepolicies.AllCompanyassociates,from theChairmantoeveryintern,aresubjecttotheCompanysCodeofBusinessConductineverypublic setting.Inaddition,otherpolicies,includingtheInformationProtectionPolicyandtheInsiderTrading Policy,governassociatesbehaviorwithrespecttothedisclosureofinformation;thesepoliciesare applicabletoyourpersonalactivitiesonline. 2. Youareresponsibleforyouractions.AnythingyoupostthatcanpotentiallytarnishtheCompanys imagewillultimatelybeyourresponsibility.Wedoencourageyoutoparticipateintheonlinesocial mediaspace,buturgeyoutodosoproperly,exercisingsoundjudgmentandcommonsense. 3. Beascoutforcomplimentsandcriticism.Evenifyouarenotanofficialonlinespokespersonforthe Company,youareoneofourmostvitalassetsformonitoringthesocialmedialandscape.Ifyoucome acrosspositiveornegativeremarksabouttheCompanyoritsbrandsonlinethatyoubelieveare important,considersharingthembyforwardingthemtoonline.relations@na.ko.com. 4. Letthesubjectmatterexpertsrespondtonegativeposts.Youmaycomeacrossnegativeordisparaging postsabouttheCompanyoritsbrands,orseethirdpartiestryingtosparknegativeconversations. Unlessyouareacertifiedonlinespokesperson,avoidthetemptationtoreactyourself.Passthepost(s) alongtoourofficialinmarketspokespersonswhoaretrainedtoaddresssuchcomments,at online.relations@na.ko.com. 5. Beconsciouswhenmixingyourbusinessandpersonallives.Online,yourpersonalandbusiness personasarelikelytointersect.TheCompanyrespectsthefreespeechrightsofallofitsassociates,but youmustrememberthatcustomers,colleaguesandsupervisorsoftenhaveaccesstotheonlinecontent youpost.Keepthisinmindwhenpublishinginformationonlinethatcanbeseenbymorethanfriends andfamily,andknowthatinformationoriginallyintendedjustforfriendsandfamilycanbeforwarded on.RememberNEVERtodisclosenonpublicinformationoftheCompany(includingconfidential information),andbeawarethattakingpublicpositionsonlinethatarecountertotheCompanys interestsmightcauseconflict. OurExpectationsforOnlineSpokespeople Justaswithtraditionalmedia,wehaveanopportunityandaresponsibilitytoeffectivelymanagethe Companysreputationonlineandtoselectivelyengageandparticipateinthethousandsofonlineconversations thatmentionuseveryday.Thefollowing10principlesguidehowourCertifiedOnlineSpokespeopleshould representtheCompanyinanonline,officialcapacitywhentheyarespeakingonbehalfoftheCompany:
OnlineSocialMediaPrinciples(12/15/09) 2

1. BeCertifiedintheSocialMediaCertificationProgram.Allassociateswhowishtoofficiallyrepresent theCompanyonlinemustcompletetheSocialMediaCertificationProgrampriortobeginningor continuingtheseactivities. 2. FollowourCodeofBusinessConductandallotherCompanypolicies.OurCodeofBusinessConduct providesthefoundationfortheseOnlineSocialMediaPrinciples:Asarepresentativeof[theCompany], youmustactwithhonestyandintegrityinallmatters.Thiscommitmentistrueforallformsofsocial media.Inaddition,severalotherpoliciesgovernyourbehaviorasaCompanyspokespersonintheonline socialmediaspace,includingtheInformationProtectionPolicyandtheInsiderTradingPolicy. 3. BemindfulthatyouarerepresentingtheCompany.AsaCompanyrepresentative,itisimportantthat yourpostsconveythesamepositive,optimisticspiritthattheCompanyinstillsinallofits communications.Berespectfulofallindividuals,races,religionsandcultures;howyouconductyourself intheonlinesocialmediaspacenotonlyreflectsonyouitisadirectreflectionontheCompany. 4. FullydiscloseyouraffiliationwiththeCompany.TheCompanyrequiresallassociateswhoare communicatingonbehalfoftheCompanytoalwaysdisclosetheirnameandtheiraffiliation.Itisnever acceptabletousealiasesorotherwisedeceivepeople.StateyourrelationshipwiththeCompanyfrom theoutset,e.g.,Hi,ImJohnandIworkforTheCocaColaCompany.Thisdisclosureisequally importantforanyagency/vendor/partner/thirdpartywhoisrepresentingtheCompanyonline.They mustdisclosethattheyworkwithTheCocaColaCompany. 5. Keeprecords.Itiscriticalthatwekeeprecordsofourinteractionsintheonlinesocialmediaspaceand monitortheactivitiesofthosewithwhomweengage.Becauseonlineconversationsareoftenfleeting andimmediate,itisimportantforyoutokeeptrackofthemwhenyoureofficiallyrepresentingthe Company.RememberthatonlineCompanystatementscanbeheldtothesamelegalstandardsas traditionalmediacommunications.KeeprecordsofanyonlinedialoguepertainingtotheCompanyand sendacopytoonline.relations@na.ko.com. 6. Whenindoubt,donotpost.Associatesarepersonallyresponsiblefortheirwordsandactions, wherevertheyare.Asonlinespokespeople,youmustensurethatyourpostsarecompletelyaccurate andnotmisleading,andthattheydonotrevealnonpublicinformationoftheCompany.Exercisesound judgmentandcommonsense,andifthereisanydoubt,DONOTPOSTIT.Inanycircumstanceinwhich youareuncertainabouthowtorespondtoapost,sendthelinktoonline.relations@na.ko.com. 7. Givecreditwherecreditisdueanddontviolateothersrights.DONOTclaimauthorshipofsomething thatisnotyours.Ifyouareusinganotherpartyscontent,makecertainthattheyarecreditedforitin yourpostandthattheyapproveofyouutilizingtheircontent.Donotusethecopyrights,trademarks, publicityrights,orotherrightsofotherswithoutthenecessarypermissionsoftherightsholder(s). 8. Beresponsibletoyourwork.TheCompanyunderstandsthatassociatesengageinonlinesocialmedia activitiesatworkforlegitimatepurposesandthattheseactivitiesmaybehelpfulforCompanyaffairs. However,theCompanyencouragesallassociatestoexercisesoundjudgmentandcommonsenseto preventonlinesocialmediasitesfrombecomingadistractionatwork. 9. Rememberthatyourlocalpostscanhaveglobalsignificance.Thewaythatyouansweranonline questionmightbeaccurateinsomepartsoftheworld,butinaccurate(orevenillegal)inothers.Keep thatworldviewinmindwhenyouareparticipatinginonlineconversations. 10. KnowthattheInternetispermanent.Onceinformationispublishedonline,itisessentiallypartofa permanentrecord,evenifyouremove/deleteitlaterorattempttomakeitanonymous.Ifyour completethought,alongwithitscontext,cannotbesqueezedintoacharacterrestrictedspace(suchas Twitter),providealinktoanonlinespacewherethemessagecanbeexpressedcompletelyand accurately.

OnlineSocialMediaPrinciples(12/15/09)