TEACHERS NOTES - ADVERTISING

Activity 1. PAIRS or WHOLE GROUP Activity 2. INDIVIDUALLY > PAIRS > WHOLE GROUP 1. The salience model of advertising aims at building brand salience - the likelihood that the brand is
chosen by a consumer in the buying situation. 2. Successful advertising should build and reinforce consumers memories about a brand.

Activity 3. INDIVIDUALLY
1-T 2-F 3-T 4-F 5-T 6-F

Activity 4. PAIRS or WHOLE GROUP

Activity 5. PAIRS or INDIVIDUALLY

1. I have a strong belief about something which cannot be completely and is not necessarily decided by reasoning 2. not willing to do something 3. advantages and disadvantages 4. to provide a new explanation of something 5. to state the opposite of what someone else says

angry

automatic

brilliant

easy

gentle

6. existing very commonly; popular; widespread 7. to use ones right to vote in an election 8. not to be affected by something

noisy

quiet

sudden

suitable

terrible

9. that is the reason or explanation for; therefore 10. to nd and bring back something

Activity 6. INDIVIDUALLY
1-C 2-D 3-F 4-A 5-E 6-B