Studiul SETS - Lansat April 2013

IM LIVING HEALTHY, TOO!
Report developed by GfK, at PRAIS Foundation initiative, Regarding the lifestyle habits of 1st grade pupils in Bucharest.
GfK Romania April, 2013

GfK Romania 2013 | PRAIS Foundation | Im living healthy, too! - April 2013 1
Agenda
1. Objectives & Methodology 2. Detailed results 2.1. Nutrition 2.2. Physical activity and sports 2.3. Lifestyle 2.4. Demographic profiles 3. Summary
GfK Romania 2013 | PRAIS Foundation | Im living healthy, too! - April 2013
1. Objectives & Methodology
Objectives
SETS objectives
The main objectives of the national movement Im living healthy too are as follows: Prevention of juvenile obesity in Romania; Improvement of consumption habits and lifestyle among children and their families; Informing families/ the public at large about the benefits of a balanced diet; daily physical activities, sports, combating stress, access to culture, civic rights, concern for the nature; Creation of a national alliance of values to support the cause of the movement for a period of 5 years: medical doctors, psychologists, professors, athletes; universities, mass media, associations, institutions, companies, opinion leaders.
Research objectives
Assessment of habits and lifestyles of 1st graders and their families.
Methodology
Research type
F2F (face-to-face) interviews with self-completion on paper at the respondents residence PAPI (Pen and Paper Interviews);
Researched population
Parents of 1st graders in 30 schools from Bucharest
Sample size
N= 677 interviews
Sampling method
Representative for 1st graders from Bucharest, where the SETS movement is present Check of questionnaire quality: 5% phone check
General considerations
Data collection period: 10 December 2012 - 16 January 2013
Questionnaire
Drafted by the Ministry of Health and adapted by GfK Romania in collaboration with PRAIS Foundation
*All research projects conducted in accordance with ICC code GfK Romania 2013 are | PRAIS Foundation | Im living healthy, too! / - ESOMAR April 2013
2. Detailed results
On average, 1st graders from Bucharest are 7 years old, being boys and girls in a relatively equal number.
Childs age and gender
Base: respondents (all respondents) %, average
Age
Average 6.9 5
Gender
8 years old
52 75 7 years old 6 years old 48 20 Girl Boy
Q1. Please write down on the dotted line the age in fulfilled years of the child referred to in the following questions... Single answer, assisted Q2. Is it a boy or a girl? Single answer, assisted GfK Romania 2013 | PRAIS Foundation | Im living healthy, too! - April 2013
On average, a 1st grader from Bucharest weighs 26 kg at an average height of 125.8 cm.
Childs weight and height
Weight (kg)
Average 26.0 4
Height (cm)
125.8 1
36 - 45 kg
42 26 - 36 kg 18 - 25 kg 54 50
146-160 cm
126-145 cm 100-125 cm
49
Q3. What is the childs weight? Single answer, assisted Q4. What is the childs height? Single answer, assisted GfK Romania 2013 | PRAIS Foundation | Im living healthy, too! - April 2013
On average, a 1st grader from Bucharest weighs 26 kg at an average height of 125.8 cm.
The weight-hight reports shows that:
Children with hight between 100-125 cm have an average weight of 23.7 kg. Children with hight between 126-145 cm have an average weight of 28.2 kg.
Children with hight between 146-160 cm have an average weight of 29.9 kg.
Q3. What is the childs weight? Single answer, assisted Q4. What is the childs height? Single answer, assisted GfK Romania 2013 | PRAIS Foundation | Im living healthy, too! - April 2013
2.1. Nutrition
10
More than 3 quarters of 1st graders from Bucharest eat breakfast every day during the week, while almost all do this every Saturday and Sunday.
Breakfast during the week vs. weekend - total Bucharest
During the week
78
3 22
11
32
Every day 3 days Never
5 days 2 days
4 days 1 day
n weekend
94
42
Yes, every Saturday AND Sunday Yes, every Saturday OR Sunday Occasionally Never
Q7. Please tell me how many days a week does your child have breakfast? Single answer, assisted Q8. Does your child have breakfast during the weekend? Single answer, assisted GfK Romania 2013 | PRAIS Foundation | Im living healthy, too! - April 2013
11
68% of 1st graders from Bucharest have 3 main meals per day. Half used to eat also in between meals, while 2 out of 5 children eat only during main meals.
Number of main meals & eating habits
Base: respondents (all respondents) %
Average, meals a day 2.9
1% 2%
More than 6 meals a day
18%
9%
5 meals a day
4 meals a day
Number of main meals

70%
3 meals a day 2 meals a day
9%
Also in between meals Only during meals 50% Watching TV Reading
Eating habits
41%
Q18. Does your child eat... ? Single answer, assisted Q19. How many main meals does your child have? Single answer, assisted
More than half of 1st graders from Bucharest eat fruits, vegetables, dairy and meat at least once a day. As regards home cooked meal consumption, they have cooked meal twice a day on an average. Weekly, children eat 8,6 times fruits and 7 time veggetables, and 7.9 times sweets.
Consumption frequency Total Bucharest
13,1
Average (times a week):
8,6
7,0
9,6 5,7
Dairy
8,3
Home cooked food
7,9
Fruits Vegetables Cereals
Meet
Sweets
Q9-Q14. How often does your child eat Fruits/ Vegetables/ Cereals/ Dairy/ Meat/ Cooked meal/ Sweets? Single answer, assisted GfK Romania 2013 | PRAIS Foundation | Im living healthy, too! - April 2013 13
1st graders from Bucharest hydrate drinking more than 3 glasses of liquids per day. As regards the consumption of soft drinks, they eat 3 glasses of soft drinks per week on average.
Volume of liquids/day and consumption frequency for soft drinks
Base: respondents (all respondents)
Volume of liquids a day (total)

(water, soft drinks, tea, milk)
Consumption frequency for soft drinks per week

(carbonated, as well as non-carbonated soft drinks)
Average 2.9
59%
Less than 3 glasses Between 3-5 glasses
7 7 5 18
Several times a day Once a day 5-6 times a week
32% 9%
More than 5 glasses
15
2-4 times a week Once a week
38
More rarely than once a week Never
10
Q15. How often does your child have soft drinks (carbonated, as well as non-carbonated) ? Single answer, assisted Q16. Please tell us approximately how many glasses of liquids does your child have? Single answer, assisted GfK Romania 2013 | PRAIS Foundation | Im living healthy, too! - April 2013
14
2.2. Physical activity and sports
15
The study shows 38% of the 1st graders from Bucharest exercise every day. On average, 5 days a week they exercise outdoors, walks in parks, playing with other children.
Physical activity (walking on foot, walks in the park, playing with other children outdoors)
Physical activity frequency

(walking, walks in the park, playing with other children outdoors)
Average (days a week):
5.1
Every day
38
5-6 days
24
3-4 days 1-2 days Not at all
24 14 1
M1. Please tell me how many days a week does your child exercise (like: walking, playing with other children outdoors, walks in the park)? Single answer,, assisted GfK Romania 2013 | PRAIS Foundation | Im living healthy, too! - April 2013 16
More than 50% 1st graders from Bucharest practice physical exercises 2-3 times a week.
Physical exercise (physical education lessons and practicing other sports)
Base: respondents (all respondents)
Frequency of physical exercises Average (days per week): Average (hours per week):
Every day 4-6 times a week 2-3 times a week
Number of physical exercise classes
3.2 5 24
3.3 10
7 hours or more 4-6 hours 2-3 hours
28
64
Once a week
46
One hour or less Not at all
More rarely than once a week
5 1
Not at all
15 2
M2. Please tell me how often does your child exercise (physical education classes, oher sport)? Single answer, assisted M3. Please tell me approximately how many physical exercise hours per week does your child have? Single answer, assisted GfK Romania 2013 | PRAIS Foundation | Im living healthy, too! - April 2013 17
2.3. Lifestyle
18
About half of the 1st graders from Bucharest spend an average of 2 hours in front of the TV during the week, respectively 3 hours during the weekend. A third of the children spend more than 4 hours a day during the weekend watching TV/DVD/Video.
How many hours are spent watching TV/DVD/Video during the week vs. weekend
Base: respondents (all respondents); %, average
Watching TV/DVD/Video
Average (no. of hours a day): 2.2 3 13 3.0 7 27
4-5 hours a day 6 hours a day or more
47
2-3 hours a day
49
One hour a day or less
34 3 During the week 16 1 In the weekend

Not at all
N1/ N2. Please tell me approximately how many hours a day does your child watch TV/DVD/Video during the week/ in the weekend? - Single answer, assisted GfK Romania 2013 | PRAIS Foundation | Im living healthy, too! - April 2013
Significantly lower than the Total at a confidence level of 95% Significantly higher than the Total at a confidence level of 95%
19
As regards the access to technology and information, about 3 quarters of the 1st graders from Bucharest have in their homes between 1 and 2 computers, the majority with access to the Internet.
Number of computers in the household and access to the Internet
Number of computers in the household

Average 1.6
Access to the internet
15
More than two computers Two computers
33
Access to the Internet

Yes 94% No 6%
One computer
49
None
N3. How many computers are there in your household? Single answer, assisted N4. Do you have Internet connection? Single answer, assisted GfK Romania 2013 | PRAIS Foundation | Im living healthy, too! - April 2013 20
1st graders from Bucharest study at home about 2 hours and a half per day. On a weekend day, they play twice more than on a week day, while they spend about half an hour to communicate with their friends on social networks, regardless of the day. Most children, however, do not spend time on the computer to communicate with their friends.
Number of hours spent on the computer for games & networking, communication with friends during the week vs weekend
Individual study
Average hours a day 2.4 4 8 More than 4 hours 4 hours 68 2-3 hours a day 1 hour a day 19 1 Individual study Not at all
Computer games
0.6 1 9 1.2 1 3 31 49
Communication with friends on the computer

0.5 2 3 7 10 0.6 2 4 7 10
6 hours or more 4-5 hours a day
46 41 20
77
77
2-3 hours a day 1 hour a day or less Not at all
During the week
In the weekend
During the week
In the weekend
N9. How many hours a day does your child allocate to individual study? Single answer, assisted N51/N61. How many hours does your child use the computer for games during the week / in the weekend? Single answer, assisted N52/N62. How many hours a day does your child use for communication with friends, colleagues during the week/ in the weekend? Single answer, assisted GfK Romania 2013 | PRAIS Foundation | Im living healthy, too! - April 2013
21
On average, 1st graders from Bucharest spend their free time approximately 2 days and a half a week with colleagues/friends.
Number of days spent with friends during their free time
Time spent with friends

Average days a week 2.4 14 24 20
Every day 5-6 days a week 3-4 days a week 1-2 days a week Not at all
36 7
N7. How many days a week are spent with colleagues/friends? Single answer, assisted GfK Romania 2013 | PRAIS Foundation | Im living healthy, too! - April 2013 22
According to their age, 1st graders from Bucharest dedicate most time to sleep, followed by school activities and individual study. The kids spent more time with the family than they do on the computer.
Activities carried out by the 1st grader from Bucharest on a regular day (24 hours)
0,0 16%
At school
2% 37% 10%
Physical education Individual study Watching TV/DVD/Video Computer With the family
11%
Sleep hours Other
18% Average (hours a day): 8,9
6%
3.8 At school
0.5 Physical education 4,2 2,4

Time with the family Individual study
4,3
2,6
Watching TV/DVD/Video
1,5
On the computer
0,1
Others
Sleep hours
At school
23
2.4. Demographic profiles
24
At district level, demographic profiles are comparable with the data at total Bucharest level. In district 1, however, a net income/household is noted significantly higher than the average net income/household at total level.
Demographics Total vs Districts(1/2)
Total Bucharest
42% 55%Employee-higher 85%
36-65 yo education women
District 1
49 % 64% Employee-higher 88%
education women
District 2
36-65 yo education women
District 3
85%
women
36-65 yo
36-65 yo
48% 60% Employee-highe

education
2959 RON
Monthly Net income household
3896 RON
2937 RON
3025 RON
89%
Married/ cohabitation
54%
Two or more children
88%
58%
90%
57%
92%
54%
25
Demographics Total vs Districts (2/2)

Total Bucharest
42% 55%Employee-higher 86%
36-65 yo
District 4
education women
District 5
36-65 yo
District 6
85%
women
education
women
36-65 yo
education
women
16-35 yo
50% 51% Employee-highe

education
2959 RON
2579 RON
2605 RON
2968 RON
89%
54%
90%
44%
86%
50%
86%
56%
26
3. Summary SI RECOMANDARI CONCLUZII
27
28
Nutrition
More than half eat fruits, vegetables, dairy and meat at least once a day. Cooked meal is consumed most often. 68% have 3 main meals a day and 50% eat also in between meals. . Weekly, children eat 8,6 times fruits and 7 time veggetables, and 7.9 times sweets.
More than 3 quarters have breakfast every day and almost all every Suturday and Sunday.
More children drink more than 3 glasses of liquids per day.
They drink on average 3 glasses of soft drinks a week.
29
Physical activity and sports
30
Lifestyle
Children spend an average of 4 hours a day at school and about 2 hours and a half a day for individual study at home.
About half of the 1st graders from Bucharest spend an average of 2 hours a day in front of the TV during the week and 3 hours in the weekend
On a weekend day they play twice more than on a week day
Children allocate half an hour, regardless of the day, to communicate with their friends on social networks
Most children, however, do not spend their time on the computer to communicate with friends
31
SETS PARTNERS:
Institutions:
Organizations:
Companies:
Prin:
Im living healthy, too! SETS movement is open to all that want to support it!
THANK YOU FOR YOUR ATTENTION!
33

Studiul SETS - Lansat April 2013

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IM LIVING HEALTHY, TOO!

GfK Romania April, 2013

1. Objectives & Methodology

The weight-hight reports shows that:

During the week

Every day 3 days Never

Average, meals a day 2.9

More than 6 meals a day

Number of main meals

3 meals a day 2 meals a day

Also in between meals Only during meals 50% Watching TV Reading

Fruits Vegetables Cereals

Volume of liquids a day (total)

Consumption frequency for soft drinks per week

Several times a day Once a day 5-6 times a week

More than 5 glasses

2-4 times a week Once a week

2.2. Physical activity and sports

Physical activity frequency

Average (days a week):

3-4 days 1-2 days Not at all

Number of physical exercise classes

7 hours or more 4-6 hours 2-3 hours

One hour or less Not at all

More rarely than once a week

34 3 During the week 16 1 In the weekend

Number of computers in the household

Access to the internet

More than two computers Two computers

Access to the Internet

Communication with friends on the computer

6 hours or more 4-5 hours a day

2-3 hours a day 1 hour a day or less Not at all

During the week

During the week

Time spent with friends

Sleep hours Other

18% Average (hours a day): 8,9

0.5 Physical education 4,2 2,4

2.4. Demographic profiles

48% 60% Employee-highe

Demographics Total vs Districts (2/2)

50% 51% Employee-highe

3. Summary SI RECOMANDARI CONCLUZII

More children drink more than 3 glasses of liquids per day.

They drink on average 3 glasses of soft drinks a week.

Physical activity and sports

On a weekend day they play twice more than on a week day

THANK YOU FOR YOUR ATTENTION!

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