PROCAFECOL S.A.

Juan Valdez Cafes international expansion involves strategic

alliances

Procafecol looks for shared-risk relationships with

partners that fulfill key characteristics for the
business development
• We are looking for groups
interested in creating a joint-
venture company in order to
develop our business model
throughout different countries
• PROCAFECOL is willing to
participate with a minority
ownership in the company
established to implement the Juan
Valdez Café integral project. The
partner is expected to take the
remaining majority share and to be
the active partner, specifically to be
responsible for the operation
We look for potential joint-venture partners that
fulfill key characteristics for the business
development:
ÜLocal market knowledge
– Commercial capacity
– Consumer knowledge
ÜExperience in business management
– Real state (access to desirable
locations)
– Food and beverage retail, multi-unit
operations (restaurants, shops)
– Key functional areas (accounting, tax,
legal, operations, human resources, etc)
ÜAvailability of financial resources
– To support growth and
corporate/administrative structure
ÜContribute with business network
– Public relations experience & market
contacts
 Our internationalization process is divided into three phases: exploration,
implementation y follow up

Planning and exploration phase

Start

Priority
Country
List Sign Approval
Choose confidenciali Study Co-develop Business
potential ty market business plan
External partner agreement plan (Board of
proposals directors)
(Potential
partner)

YES NO

• Marketing End
-Launch
Plan
Sign Joint Examination by
• First Business Plan Commission on
Export NewCo Developme Business with Third Business
execution Constitution nt Plan Review
• Training Agreement Parties (Intelectual
Property)