Questionnaire

, I Parvatagouda Patil the student of Chetan Business School, I am undertaking a project on consumer
perception about Kansai Nerolac Paints . It is a part of MBA Curriculum. I request you to spare your
valuable time and provide the information. I ensure that information furnished by you is used for
academic purpose only.

Name : .......................................................................................................................
Address : ....................................................................................................................
....................................................................... Contact No. ........................................
Educational Qualification .........................................................................................
1.

2.

3.

Occupation : ....................................................................................................
a) Service

b) Builder

c) Retd. Person

d) Painter

e) Arcituture

f) Other

When did you last use paint ?

a)

Recently

b)

Last year

c)

Last 2 year

d)

Last 3 year

e)

Last 4 year

f)

Above 4 year

Which company Paint you have used previously ?

a)

Nerolac

b)

Berger

c)

Asian Paints

d)

Other

4.

5.

6.

Reasons for your Preference for the brand

a)

Brand Name

b)

Company Image

c)

Quality

d)

Price

e)

Scheme

f)

Advertisement

g)

Friend/Relative

h)

Dealer's recommendation

i)

Past Experience

j)

Painter's Choice

k)

Other

Who suggest you to buy the brand you are using ?

a)

Self

b)

Relatives

c)

Painter

d)

Dealer

Which type of paints you have used inside in your house ?

a) Emulsion

b) Distemper

c) Cement Paint

7.

If Emulsion which company product you have used ?

8.

Which company's interior paints is durable ?

9.

How much you satisfied with your interior/exterior paint of your house ?

10.

a)

Very satisfied

b)

Satisfied

c)

Less Satisfied

d)

Not satisfied

Who takes the colour decision in your Family ?

a)

Self

c)

Children

b)

Housewife

11.

Does advertisement influence you to buy a particular brand ?

a)

12.

13.

News paper/magazine

b)

Television

c)

Hoarding

d)

Other sources

Do you know KNP is a Japanese Multination Company ?

Yes

b)

No

Do you know KNP is the 2nd largest paint company of India?

Yes

b)

No

b)

No

Do you know KNP Consumer Scheme ?

a)

16.

No

a)

a)
15.

b)

Which media is more effective to influence most your response ?

a)
14.

Yes

Yes

Have you find any complain in Nerolac Paint Product ?

..........................................................................................................................
..........................................................................................................................

17.

Any suggestions for Nerolac Paint product

Excellent
Quality
Durability
Price

Good

Average

Poor

Date : .....................
Place : ....................