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  • How Did They Come To Know About Service Provider: Medium

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    Chanchal Kansal
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    Most customers learned about their service provider through newspaper ads (53%) or TV ads (34%), and changed their previous provider due to price (50%) or bad customer service (13%). Customers prefer DTH services for picture quality and variety of plans (37% each), and most prefer regional price plans (51%). The majority of customers (78%) recharge their accounts yearly. The most common problems faced are improper rate systems (40%) and poor complaint handling (25%). Factors that most influence buying behavior are price (46%) and reputation (21%).

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    presentation on videocon d2h

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    Office Presentation

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    Most customers learned about their service provider through newspaper ads (53%) or TV ads (34%), and changed their previous provider due to price (50%) or bad customer service (13%). Customers prefer DTH services for picture quality and variety of plans (37% each), and most prefer regional price plans (51%). The majority of customers (78%) recharge their accounts yearly. The most common problems faced are improper rate systems (40%) and poor complaint handling (25%). Factors that most influence buying behavior are price (46%) and reputation (21%).

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views8 pages

    How Did They Come To Know About Service Provider: Medium

    Uploaded by

    Chanchal Kansal
    Most customers learned about their service provider through newspaper ads (53%) or TV ads (34%), and changed their previous provider due to price (50%) or bad customer service (13%). Customers prefer DTH services for picture quality and variety of plans (37% each), and most prefer regional price plans (51%). The majority of customers (78%) recharge their accounts yearly. The most common problems faced are improper rate systems (40%) and poor complaint handling (25%). Factors that most influence buying behavior are price (46%) and reputation (21%).

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    HOW DID THEY COME TO KNOW ABOUT SERVICE PROVIDER

    MEDIUM
    TV Ad Newspaper 5% Retailer Magazine

    34% 53%

    8%

    WHY THEY CHANGED THEIR PREVIOUS PROVIDER


    REASON
    Price Good reputation Picture Quality Signal quality in rainy season 9% 13% Value added service Bad customer service

    16%

    13% 50%

    MY DTH SERVICE DIFFERENT FROM OTHER


    SERVICE FACILITIES
    Picture quality more facility on reasonable price 4% Variety of plan Good reputation

    26%

    37%

    33%

    WHICH PLAN PREFER MOSTLY BY CUSTOMER


    PLANS
    Regional price edutainment plan 4% Sports plan Extra news

    37% 51%

    7%

    FAVORITE INTERACTIVE SERVICES AVAILABLE IN YOUR DTH


    SERVICE
    Movie on demand Games 7% Learning Lifestyle

    33%

    44%

    16%

    WHEN DO YOU RECHARGE YOUR ACCOUNT


    OPTIONS
    Monthly Quarterly 5% 13% Half yearly Yearly

    4%

    78%

    PROBLEM FACED BY THEM ABOUT THEIR DTH


    PROBLEMS
    Poor after sales service Poor complaint handling 6% 25% improper rate system incovient payment system

    40%

    30%

    FACTOR INFLUENCE BUYING BEHAVIOUR


    FACTORS

    21%

    25%

    7%

    46%

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