1ai)

A person or business that purchases a good or service from another business.

ii) A business structure that has limited liability and can sell shares to the public

bi) 37.5%

ii) FF could use its profit margin data to publish to the public and then compare profit
margins from previous years to attract new investors

C)
To increase the value added to its app through the operations process, Friendly Fit (FF) can
focus on enhancing both the features and quality of the app. Firstly, by augmenting the
features of the app, FF can attract and retain more users, thereby increasing its value
proposition. For instance, FF could introduce additional social media features such as chat
functionalities, enabling users to engage more actively with each other and share best
exercise practices. Moreover, incorporating features like creating groups or facilitating online
classes within the app can further enhance user interaction and loyalty. Additionally,
expanding the exercise features to include group exercising options or enabling trainers to
sell their services through the platform can significantly elevate the app's value proposition.

Secondly, improving the quality of the app is crucial for maintaining user satisfaction and
loyalty. FF can achieve this by promptly addressing any feedback or issues reported by
users through customer surveys. By reacting swiftly to customer comments and continuously
refining the app, FF can ensure a seamless user experience. Furthermore, reducing any
connection issues or technical glitches within the app will enhance user satisfaction and
retention.

D)

The sampling process utilized by Friendly Fit (FF) to gather feedback on its app features has
several limitations that could impact the reliability and usefulness of the data collected.
Firstly, the sample may suffer from bias due to the incentives offered to respondents, such
as a month's free access to the app. This could potentially lead to respondents providing
more positive responses to secure additional free access, skewing the data and influencing
FF to make decisions based on inflated feedback. Consequently, FF might invest in costly
new features that fail to attract new customers, thereby affecting the company's profitability.

Moreover, the low response rate to the survey raises concerns about the representativeness
of the sample. With only a small percentage of users completing the survey, there's
uncertainty about whether the gathered data accurately reflects the opinions and
preferences of the entire user base. This limitation undermines the utility of the survey
results and raises questions about the validity of any conclusions drawn from them.
Additionally, the high cost associated with distributing the survey and offering incentives
further compounds the issue, potentially straining FF's financial resources without
guaranteeing valuable insights.

In conclusion, while FF's sampling process may offer some insights into user preferences, its
limitations significantly impact the reliability and usefulness of the data collected. The
potential bias introduced by incentives, coupled with the low response rate and high costs,
undermines the validity of the survey results and may lead to misguided decisions by FF.