 Option 3:To expand their business prospects through consumer engagement:

Consumer engagement is one of the most essential requirements for any business to

operate and sustain its growth, For that user-generated content might be a suitable tool for

Udaipur times. User-generated content, which is driven by an idea, question, opinion, experience

of consumer and feedback. These should result in a diversity of content, which might be the best

way to fulfill the requirement of different types of readers and expand Udaipur times in different

regions. Although UT also observed that user-generated content is more popular compared to

their own article. They should also frame a standard for incentive, which is given to consumers

according to views, likes and content quality of posted articles, news, and blogs. Hence Udaipur

times should provide freedom to their consumers to write articles, news, blogs.

Criteria analysis:

Revenue generation: Consumer engagement would not have a direct impact on revenue

generation, but it would increase the viewer of Udaipur time and as we know advertisement and

sponsorship directly depends on the viewer of a particular website. Due to that, it improves

revenue up to a large scale because advertising and sponsorship are the most revenue-generating

term for Udaipur times.

Expansion: As mentioned above it would increase the number of viewers, so it might help to

expand Udaipur times beyond their limit.

Engagement:  To engage people they have to first know how people react on particular things

and for that survey is one of the best ways. Today all successful company related websites, as

well as other fields, must take a survey before implementing any new idea.
The report, “The Need for Mobile Speed," found that mobile sites that loaded within five

seconds performed much better than those that took 19 seconds to load: Sites that loaded within

5 seconds boast 25% higher ad viewability, 70% longer average sessions, and a 35% lower

bounce rate, so it would essential to manage loading speed of website and as well as they should

develop system which provides required information to consumers within two or three clicks.  

Management: If they should want to work on a lean business model like patch media,

Management plays a great role to achieve this by optimum utilization of resources and reduce

waste like delays in uploading news, cost of correction, waste of talents. Other requirements of

management in User-generated content because people upload a lot of images, articles, and

videos, So it is difficult to pick the best content among them. To overcome this problem, they

have to standardize each task and person with it.

Financial feasibility/ implication: There is not much structural change required in this option,

they have to face just modification cost for a website, survey cost and extra employees related

cost