Founded byMr.Kishore Biyani(M.

D & CEO of group)

Incorporated in 1987(as Manz wear pvt. Ltd) HeadquarterMumbai

Diversified Business>>Retail as flagship sector

Employees more than 80,000 people 1.3million sq.ft of retail space

FUTURE GROUP

BYSHIVPAL SINGH(ITM,NAVI MUMBAI)

ABOUT KISHORE BIYANI

King of Indias Retail Graduated in commerce from HR college

Mumbai Belongs to business family(cloth trading) From manufacturing to retail Retailer by Karma but nationalist by Dharma

 VISION

Deliver everything,everywhere,everytime to every Indian consumers in the most profitable manner. MISSION We will be the trendsetters in evolving delivery format CORE VALUE Indian-ness CORPORATE CREDO Re-write rules and retain values

The Future Group operates through six verticals :

Future Retail covering retail business Future Capital catering to financial products &

services Future Brands managing all the brands owned or managed by group companies Future Space managing real estate business Future Logistics managing supply chain and distribution Future Media developing and managing retail media space.

Deconstructing India

Probably the most heterogeneous country in the world

Diverse cultures & traditions 1000s of communities, languages & dialects Choices change every 100 kms Solutions need to change every 100 kms

so...............................

WHAT BIYANI SAW???????

FUTURE GROUP

FUTURE GROUP FOR??

Strategies.to success
Mind to Market
To be heard, you need to shout louder than rest Rewrite rules of the game

Merchandise Driven
Keeping family income in mind Understanding customer behavior No forecasting Size Killing Rumours

STORE LOCATIONS.
Initially identifies future potential development areas. Acquires such areas at an early phase before the real estate

value booms.
Located at high traffic areas.

Designed to look crowded.

Online trading.

KILLER RECESSION
Deferred IPO Revenue Target are 6 month late:Rs30,000 cr revenue

target of 3yr Falling short by 1 million sq ft space :target was 4 million sq ft Halved its expansion Pace of store opening has declined

Future of Group
creating f uture with present in mind

Targeting NETIZENS by e-retailing

Expanding in North-Eastern states Planning to sell its private labels to kirana stores in

rural and sub-urban areas More KB fair price store& Aadhara in towns and villages Wholesale distribution business

Pantaloon retail (India ) limited, is Indias leading retailer that operates multiple retail formats in both the value & lifestyle segment of the Indian consumer market. Headquartered in Mumbai , the company operates over 12 million square feet of retail space. It has about 1000 stores across 71 cities in India & employs over 30,000 people.

Pantaloon retail came into existence in the year 1987.

The various formats under pantaloon retail:-

FORMATS UNDER PANTALOON RETAIL

The groups flagship company pantaloon retail operates a clutch of formats :pantaloon- a chain of fashion. destination Big bazaar- a supermarket chain. Central- a chain of seamless destination malls. Futurebazaar.com online shopping portal. Home town a large format home solutions store.

Collection I selling home furniture products.

E zone electronics segment. Food bazaar - daily usable edibles like grains ,vegetables , fruits etc.

The other brands under Pantaloon retail are-brand factory , electronics bazaar , furniture bazaar , planet sports and sportswear formats , depot , KB s fairprice , shoe factory, lee cooper .staples , etc .

CENTRAL

PANTALOO N

FOOD BAZAAR

FUTUREBAZA AR.COM E ZONE

HOME TOWN

STAR & SITARA HOME SOLUTIONS

BRAND FACTORY

MAJOR ACHIEVEMENTS OF PANTALOON RETAIL

Chosen as International Retailer for the year -2007. Chosen as emerging market retailer of the year 2007. Best employers in India (rank 14) in the Hewitt best employers survey -2007.

Best managed company in India ( mid cap) for the year 2006.

GROWTH IN RECENT YEARS OF PANTALOON

RETAIL
SEP 2007 NET PROFIT SEP 2008

29.69 crores 36.18 crores 1086.44 crores 1511.21 crores

SALES

Total Revenues(FY08) Rs.5840 crores

BIG BAZAAR
The hypermarket chain

was introduced in India in 2001 by Pantaloon Retail(India ) Limited.The first store was established in Kolkata. Store was launched to meet the aspirations of middle class. Within a span of 2yrs store added food bazaar and gold bazaar in its range of offering.

ABOUT BIG BAZAAR

HYPER MART CHAIN OF DEVELOPMENT STORE IN INDIA 104 outlets located in india

Out let

Parent group
Owner Founded Head quarter industry Located at cities Website Tag line

Future group
Kishore biyani 2001 Jogeswari mumbai Retail Tier 1..tier2 www.bigbazaar.com Is se sasta aur achha aur kahin nahin

APPARELS

1.Product mix
FOOD Staples Ready to eat Ready to cook International food Spices Imported bazaar Tea and coffee

FARM PRODUCT Fruits Vegetables Imported fruits Dairy products

CHILL STATION Soft drinks Packaged juices Milk items Frozen foods Ice creams

HOME AND PERSONAL CARE Shampoo Detergents Soaps Liquid wash Creams deodorants Home cleaners Utensils Plastics Crockery Sundries

Denims and tshirts Fabric and cut piece Formals Casuals Party wear Ethnic wear Accessories Undergarments Night wear Dress materials Sarees

ELECTRONICS BAZAAR TV sets Washing machines Refrigerator Personal care Small appliances Laptops Computer accessories Kitchen appliances

FASHION & JWELLERY Footwear Beauty care Star parivaar

FURNITURE BAZAAR Living room bed room Kitchen Dining room Kids room Paintings Decorative rooms

CHILD CARE AND TOYS Kids wear Toy bazaar stationary Child care

OTHER SERVICES MR. RIGHT Bakery Loot mart Tulsi Future money Future generally

PSYCHOLOGICAL PRICING TIME PRICING

VALUE PRICING

Marketing strategy
ACTIVITIES
Big wish Baby registry & marriage registry Women forum

TARGET
All the populatiuon Married couple,waiting for marriage Women

MARKETINMG MIX
Process Promotion Public relation people

Interior decorater and dress Those customer who r very designer will be appoint in all specific about their decision stores Networking through internet All loyal customer, other net user

E marketing

Religion corner
Adhar rural centric market Tie up with IPL Improving quality of product

All the aesthetic people

720 million consumer across 627000 villages Sports lover Prevailing as well as prospect customer

Product mix
Place Promotion Product

GUERRILLA MARKETING

JUNK SWAP OFFER

Promotion
Below line promotion
Coupon, discount,more of the product at normal price, gift with purchase, competition, and prizes, money back offer,exchange offer,special occasion . Big bazaar in association with star india pvt. Ltd has launched a collection of designer ethnic wear under the brand Star parivaar

BRAND ENDORSEMENT

Above line promotion

Giving advertise in news paper, tv, internet(own website which gives online shopping service)
Partnership with big-fix, big FM92.7

Future strategy of Big Bazaar

Big bazaar express(<40000 sq ft)

Front end operation

Standard big bazaar(40000 to 80000 sq.feet)

Big bazaar

Big bazaar supercentre(<75000sq ft)

Back end operation

In joint venture with foreign partner

AB GHAR CHALANA KITNA AASAAN

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ABOUT FOOD BAZAAR Outlets Parent Group Owner Founded Industry Website

HYPERMARKET CHAIN OF DEVELOPMENT STORE IN INDIA. 109 outlets across India. Future Group Kishore Biyani April 2002 Retail www.foodbazaar.com

Tagline

Ab Ghar Chalana Kitna Aasaan

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 Food Bazaar is a chain of large supermarkets with a difference.

CEO of Food Bazaar is Sadashiv Nayak. Food Bazaar has a blend of both western and Indian cultures put together

PROFILE

to give complete satisfaction.

Food Bazaar invites you for a shopping experience unique for its ambience. The best of everything is offered with a seal of freshness and purity.

FOOD BAZAAR OUTLETS

In Mumbai: Mumbai Central. Lower Parel. Vile Parle. Mulund. Goregaon. Vashi. Andheri. Thane. Kharghar.And Many More.
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FOOD BAZAAR OUTLETS

In India: Vishakapatnam. Vijaywada. Vadodara. Udupi. Surat. Saket. Noida. Paniput. Pimpri. Secundarabad..and many more.

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FOOD BAZAAR PRODUCTS

34

FOOD BAZAAR PROMOTIONAL OFFERS

NEW MARKETING STRATEGIES FOR FOOD BAZAAR

Food Bazaar is planning to launch its private labels for high

margins and price sensitive products such as tea, salt, oil and spices. Main reason for this step is to get rid of overhead costs. Already three varieties of tea are launched Assam best CTC Chai Kadak Chai and Mumri Premium Chai. Food Bazaar also planning to provide private labelled low sodium salt at par with other branded iodised salts. Focussing on strong indian brands across categories such as FMCG,household consumer durables,electronics and apparels.

Shop, Eat and Celebrate

 It is based on the concept of One Stop Shop.

Is a showcase, seamless mall and the first of its kind in

India. Launched in May 04 at Bangalore . Offers everything for the urban aspirational shopper to shop, eat and celebrate. Ensure the best brands in the Indian market are made available to the discerning Indian customer.

CENTRAL OUTLETS Mumbai, Banglore, Delhi, Gurgaon Noida, Pune, Chennai, Hyderabad, Faridabad Kolkata , Indore Jaipur Kanpur Ghaziabad Agra
And many more to come ..

 Central houses over 500 brands across categories, such

as apparel, footwear and accessories for women, men, children and infants, apart from a whole range of Music, Books, Coffee Shops, Food Courts, Super Markets (Food Bazaar), Fine Dining Restaurants, Pubs and Discotheques. The mall also has a separate section for services such as Travel, Finance, Investment, Insurance, Concert/Cinema Ticket Booking, Bill Payments and other miscellaneous services.

 In a short span of its existence Central has

revolutionized and redefined the shopping experience in India. At Central, customers no longer only shop, they get SHOP-ATAINED

 CENTRAL used to come up with different offers

Their HAPPINESS SALE is very popular among

people. Great offers on over 150 apparels.

EXPERIENCE ELECTRONICS.

E-ZONE PROFILE
E-zone Was Established In 2005 Keeping The Competances And

Ethics Of India. Part Of Home Solution Retail(india) Ltd. The Current CEO of E-zone And Electronics Bazar Is Mr. Manoj Kumar The Service At E-zone Will Be Unparalleled. E-zone Has 28 Stand Alone And 12 Shop-in-shop Outlet Across India. E-zone Is Not Only About Show Casing The Electronics Product And Gadgets But Providing A Complete Shoping Experience Through Touch And Feel.

E-ZONE PRODUCTS
Has More Than 250 Brands And Over 600 Products. Over A Wide Range Products Like Computers,

laptops,handy Cam Etc. Also Offer Entertainment And Home Products Like Tvs Home Theatre System, washing Machine Etc. The Market Price And The E-zone Price Varies A Lot Along With Various Gift Offers Available . Provide One Of The Countrys Best Customer Service Through E-care, A Special Post Purchase Customer Service Support.

MARKETING STRATEGY
. Branded Indian as well as international products,

along with co-creation like SACH which is a venture with Sachin Tendulkar. Organize e-zone gizmos week to promote new gadgets and gizmos. The group brought on board professionals with vast experience in building brands. The motive is to move India in the 21st century in the most comfortable and easiest manner.

THANK YOU

Any Queries????.....