Professional Documents
Culture Documents
Johnson N Johnson Case Study
Johnson N Johnson Case Study
2)
________________________________________________________________________
Case Study On: Johnson & Johnson India focusing on the Baby Care Products and Health Care Products marketed in India. The case study also emphasises on SWOT analysis, Marketing Mix, Competition analysis of both the Baby Care Products and Health Care Products.
Submitted By: Priya Pandey Shri Shikshayatan College Department: BBA 2nd Year Roll no: Registration no:
_______________________________________________________________
In 1886, the founders Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson started a small medical products company in New Brunswick, New Jersey. They made the first-ever commercial sterile surgical dressings, which helped save the lives of patients. To be clean and clear, I undertake that all the findings and research process was conducted by me and any fallacies one may find in the report is mine and no one else. To sum up I can say, The only way to attract the consumer towards its products is to provide them scientifically sound, high quality products and services to help heal, cure disease and improve the quality of life." Thank You
ACKNOWLEDGEMENT
Of the many people who have been enormously helpful in the preparation of this report on ,I am specially grateful to the owners of all medicinal , cosmetic, grocery shops situated in and around Kolkata who have provided me with invaluable experimental and experiential feedback to this research. I would particularly like to thank my teachers for their continued support, encouragement. I am grateful to Mrs.J.Dasgupta for highly constructive feedback, suggestions and comments. To all the people who had been generous with their time, their support and encouragement, I would like to thank them.
OBJECTIVE
This project aims at highlighting the details of Johnson
& Johnson
India
The detailed study of its Baby Care Products and Health Care Products is also done. SWOT analysis is also given in order to find out the strength, weakness, opportunities and threats. Company Structure, Management Approach, Approach towards Consumers is also highlighted.
METHODOLOGY
The source of data is primary and secondary in nature. Primary data are those data which are provided by the sellers of
Johnson &
Johnson
like Medicine Shops, cosmetic shops etc .The secondary data has been collected from magazines ,newspapers and internet.
HISTORY
Introduction
One of America's most admired companies, (J & J) is one of the largest healthcare firms in the world and one of the most diversified. Its operations are organized into three business segments: pharmaceutical, which generates 39 percent of revenues and 61 percent of operating income; professional, which accounts for 36 percent of revenues and 27 percent of operating income; and consumer, which contributes 25 percent of revenues and 12 percent of operating income. J & J's pharmaceutical products--which are sold under such brands as Janssen Pharmaceutica, Ortho-McNeil Pharmaceutical, and Centocor--include drugs for family planning, mental illness, gastroenterology, oncology, pain management, and other areas. The professional segment includes surgical and patient care equipment and devices, diagnostic products, joint replacements, and disposable contact lenses. The company's well-known line of consumer products includes the Johnson's baby care line, the Neutrogena skin and hair care line, Tylenol and Motrin pain relievers, o.b. and Stayfree feminine hygiene products, the Reach oral care line, Band-Aid brand adhesive bandages, Imodium A-D diarrhea treatment, Mylanta gastrointestinal products, and Pepcid AC acid controller. J & J generates about half of its revenues outside the United States, through its network of 190 operating companies in 51 countries and its marketing organization that sells in more than 175 countries. Johnson & Johnson was founded more than 120 years ago on a revolutionary idea: Doctors and nurses should use sterile sutures, dressings and bandages to treat peoples wounds. Since then, the company brought the world new ideas and products that have transformed human health and well-being. Every invention, every product, every breakthrough has been powered by generations of employees who are inspired to make a difference. Explore the rich history as well as the recent advances from the company: Since the founding in 1886, the company has grown to meet the health care needs of people worldwide. Through mergers, acquisitions and the formation of new companies, they have become the worlds largest and most broadly based health care company. Here are some highlights of the historical growth 1886 1926: Johnson & Johnson Founded With Surgical and Wound Care Products In 1886, the founders Robert Wood Johnson, James Wood Johnson and Edward
Mead Johnson started a small medical products company in New Brunswick, New Jersey. They made the first-ever commercial sterile surgical dressings, which helped save the lives of patients.
_______________________________________________________________
Headquarters
has historically been located on the Delaware and Raritan Canal, in New Brunswick. The company considered moving its headquarters out of New Brunswick in the 1960s, but decided to stay in town after city officials promised to gentrify downtown New Brunswick by demolishing old buildings and constructing new ones. While New Brunswick lost at least one historic edifice (the inn where Rutgers University began) to the redevelopment, the gentrification did attract people back to New Brunswick. Johnson & Johnson hired Henry N. Cobb from Pei Cobb Freed & Partners to design an addition to its headquarters, which took the form of a white tower in a park across the Northeast Corridor railroad tracks from the older portion of the headquarters. The stretch of Delaware and Raritan canal by the company's headquarters was replaced by a stretch of New Jersey Route 18 in the late 1970s after a lengthy dispute.
Product Background
Every day, millions of people around the world enjoy the benefits of products from the our family is one of them.
According to companys saying -Your familys health and well-being is our passion, thats why the Johnson & Johnson companies offer the worlds broadest range of health care products. Whether we have a skin blemish or sniffles or a serious medical condition, the health professionals we trust can turn to Johnson & Johnson companies products for comfort and care. In our home, products from Johnson & Johnson consumer health companies brighten our smile, add luster to our hair and ease that nagging headache. Consumers can rely on Johnson & Johnson to help keep baby fresh, sooth an irritating itch, or relieve an aching muscle. In operating rooms and laboratories, doctors and nurses, too, rely on products from Johnson & Johnson medical technology companies. They use these products to perform hip replacements, implant coronary stents, and run tests for metastatic breast cancer that give people hope for a longer, more active life. These products help people conquer life-threatening obesity, ward off colon cancer, and control their diabetes. The list goes on.
These prescription medicines treat a wide array of conditions, ranging from migraines and rheumatoid arthritis to cancer and serious infections. Whatever our familys health care needs, the Johnson & Johnson Family of Companies is at our side.
Major Brands:
AVEENO (Skin Care Products) BAND-AID (Brand Adhesive Bandages) CLEAN & CLEAR (Teen Skin Care Products) JOHNSONS BABY (Baby Products) NEUTROGENA (Skin and Hair Care Products) REMBRANDT (Brand of Oral Care Products)
Pharmaceutical:
Pharmaceutical segment includes products in the following therapeutic areas: Anti-Fungal Anti-Infective Cardiovascular Contraceptive Dermatology Gastrointestinal and many more.
Business Overview:
Johnson & Johnson has interests in a broad spectrum of the health care market, and takes a decentralized approach to managing its 250 operating companies and franchises. In the company's continuing effort to diversify its business and increase profits, Johnson & Johnson is constantly acquiring new companies, including 8 in the last year alone. In 2009, worldwide sales totalled $61.9 billion, making Johnson & Johnson the second largest manufacturer of health care products, behind Pfizer. Johnson & Johnson's 2009 second quarter net income fell by 3.5% to $3.21 billion compared to $3.33 billion a year ago. Quarterly sales fell by 7.4 percent to $15.24 billion, down from $16.45 billion the year before but above expectations of $15 billion. The decline is partially attributable to two major patent expiries (Risperdal and Topamax), as well as a decline 4.5% in consumer products revenue. [1] Johnson & Johnson's 2009 struggle continued in Q3, as sales ($15.1 billion) decreased 5.3% from Q3 2008.[2] J&J's poor domestic performance (8.1% sales decline) was the reason for the sales decline, as the firm is still trying to handle "tough economic conditions."[2]. JNJ is optimistic for the rest of it's fiscal year, however, as it made two acquisitions and had four new drugs become FDA approved.[2] In Q4 of 2009, Johnson & Johnson reported total sales of $16.55 billion, a growth of 9% over the same quarter of 2008. Net earnings, however, only amounted to $2.2 billion, a decrease of 18.8%. The profits decrease was largely due to a $850 million restructuring charge that the company took. Earnings generally beat analyst estimates for the quarter. J&J also announced its 2010 projections, which forecast earnings growth of 7%, a modest projection relative to analyst estimates.
COMPETITION
INDIAN Competitors: Colgate Palmolive -Colgate Gillette -Oral B Ponds-face wash etc. Dabur- Laal Tail(oil)
J&J India is at the leading edge of global product launches. In some cases J&J India has launched new products in India even before in the US (for example, the cipher stent). Indian doctors ability to quickly learn and apply new techniques provides the Company with quick feedback and faster launches. The Indian R&D and testing centres provide services to J&J worldwide. Jansen Cilag (the pharma division of J&J) has a stability centre in India. Indian managers are constantly promoted to overseas operations. An Indian team is also managing the supply chain planning for the Asia-Pacific region. J&J India is manufacturing baby soaps for other countries. Some speciality soaps for the US too are manufactured in India.
JNJ Market Cap: Employ ees: Rev. Growth (ttm): Revenue (ttm): Gross Margin (ttm): EBITDA (ttm): Oper. Margins (ttm): Net Income (ttm): EPS (ttm): PE (ttm): PEG (ttm): PS (ttm): 174.22B 115,500 9.00% 61.90B 70.38% 19.55B 27.10% 12.27B 4.398 14.40 1.93 2.79
LLY 38.20B 40,360 14.00% 21.84B 80.55% 7.67B 29.17% 4.33B 3.941 8.78 N/A 1.70
NVS 107.67B 99,834 27.40% 45.08B 72.87% 12.54B 22.80% 8.40B 3.69 12.75 1.92 2.33
PG 173.69B 135,000 6.40% 79.12B 52.38% 19.89B 21.22% 11.34B 4.198 14.37 1.65 2.18
Industry
133.38M 181 14.60% 31.21M 72.87% -1.91M 12.81% N/A N/A 13.79 1.92 3.63
LLY = Eli Lilly & Co. NVS = Novartis AG PG = Procter & Gamble Co. Industry = Drug Manufacturers - Major
Company Watson Pharmaceuticals Inc. King Pharmaceuticals Inc. Ranbaxy Laboratories Limited Mylan, Inc. Pfizer Inc. Johnson & Johnson GlaxoSmithKline plc Sanofi-Aventis Novartis AG WPI KG
Symbol
Private - View Profile MYL PFE JNJ GSK SNY NVS RHHBY.PK 21.34 16.46 63.31 34.20 30.90 47.06 36.54 -0.14% -1.67% -0.14% -2.01% -2.74% -2.59% -0.25% 6.59B 132.84B 174.22B 86.83B 80.91B 107.67B N/A 69.97 13.43 14.40 10.52 N/A 12.75 N/A
_______________________________________________________
ADVERTISEMENT
Americas Nurses :THEY DARE TO CARE Nursing profession, facing a severe manpower shortage Various associates, National Student Nurses association, National League for Nursing, American Nurses Association etc. To encourage the people to enter into the nursing profession. Having A Baby Changes Everything: Reinforces the value that people have come to expect of J&J. To enhance the bond between parents and their babies. Helps to keep your baby happy and healthy. E.g.- J&J No More Tears baby shampoo.
_______________________________________________________
MILESTONES
2000: Introduced the first blood screening kit for HCV antigen. 1999: Introduced the first fully automated blood and Plasma screening system . 1997: Introduced the first fully automated blood banking system in Europe. 1996: Introduced the first test kit to screen blood for antigens to HIV-1, the virus that is responsible for the vast majority of AIDS cases in the U.S. 1989: Introduced the first test kit for the detection of Antibodies to hepatitis
Geographical Distribution:
Geographic Area No. of Facilities Square Feet United States 63 Europe 37 Western Hemisphere 16 (Excluding USA) Africa, Asia and Pacific 32 Worldwide Total 148 (in thousands) 7,448 8,667 3,026 3,429 22,590
_______________________________________________________________
Care Products come in many forms. Here is the portfolio of the company for baby product types.
Watch out, here comes rubber ducky! Bath time offers a wonderful opportunity for bonding with your baby, and the right baby washes can make baby bathtime even more special. JOHNSON'S offers mild, gentle baby products containing NO MORE TEARS formula just for babies, which are mild to the skin and as gentle to the eyes as pure water.
Cotton Products:
Baby soft skin deserves baby soft cotton. JOHNSON'S cotton products are great for baby care and applying ointments, cleansing around newborn's eyes, keeping your baby's ears clean, keeping the umbilical cord area clean, and more. They're also great for grown ups. JOHNSON'S cotton product is also used to apply makeup, astringents, and lotions, or to remove makeup and nail polish. JOHNSON'S 100 percent pure, high-quality cotton has just the right combination of softness and strength.
DESITIN diaper rash treatments are the #1 choice of both pediatricians and moms, offering a range of products to help meet your treatment and protection needs. DESITIN Rapid Relief Cream This hypoallergenic, dermatologist-tested cream forms a protective layer on baby's skin to soothe and relieve diaper rash discomfort, providing relief from the very first use. Over 88% of moms agree that nothing works faster. DESITIN Maximum Strength Original Paste The only leading brand that contains the maximum level of zinc oxide, immediately forming a protective barrier to help heal and soothe diaper rash discomfort. There's no stronger treatment available without a prescription. DESITIN Multi-Purpose Ointment
This hypoallergenic ointment forms a protective layer on skin to immediately soothe and start to relieve minor skin irritations, such as dry, chapped skin and minor cuts and burns, and rash discomfort.
Baby's skin is different from yours-it's thinner, more susceptible to irritants, and can lose moisture more quickly. JOHNSON'S baby lotions and creams are specially made for baby's unique skin, providing essential moisture to help keep skin soft, supple, and healthy.
1) Gentlest moisturizers:
JOHNSON'S HEAD-TO-TOE Fragrance Free Baby Lotion Paraben free, dye free, and fragrance free, this ultra-mild lotion is designed gentle enough for a newborn's skin. JOHNSON'S Baby Lotion Mild and gentle: the #1 choice of hospitals. Moisturizes to help protect from dry skin, keeping baby's skin feeling soft and smooth. Plus, it has that wonderful baby smell.
softer, longer. Provides 24-hour moisturization. Rich and creamy non-greasy formula.
Baby Oils:
JOHNSON'S baby oils, with their clinically proven mild formulas, help lock in moisture with the smooth, silky feel that only an oil can provide. Plus, these easy-tospread moisturizers provide a unique opportunity for you to bond with your baby when you use them for infant or baby massage. JOHNSON'S Baby Oil is also great for adult skin, locking in up to 10 times more moisture on wet skin than an ordinary lotion can on dry skin, leaving skin feeling baby soft.
Baby Powders:
JOHNSON'S baby powders help keep skin feeling soft and comfortable and dry while helping to eliminate friction which can irritate skin. They have a classic scent of JOHNSON'S Baby Powder, or the fresh scents of JOHNSON'S Baby Powder Comforting Vanilla & Jasmine.
1) Classic shampoo:
JOHNSONS Baby Shampoo NO MORE TEARS formula is as gentle to eyes as pure water.
JOHNSONS Baby Shampoo with Natural Lavender Use in a warm bath to help calm and relax, with lavender and chamomile.
_______________________________________________________________
Johnsonplast:
JOHNSONPLAST is a non-medicated adhesive tape plaster used to stick surgical dressings on boils, burns and large wounds that cannot be covered by medicated dressings such as BAND-AID. It is used in dispensaries, small hospitals and households.
Savlon:
SAVLON antiseptic helps heal without hurting. It contains a powerful combination of chlorhexidine gluconate and cetrimide, which together not only kill germs but also prevent their re-growth.
Band-Aid:
BAND-AID is the worlds first medicated dressing. It contains Benzakonium Chloride, which kills prevents re-growth of germs, acts as a cleansing agent and is gentle on the skin. BAND-AID is the only sterilized medicated dressing in India and has a
delnet to prevent the medicated pad from sticking to the wound. It is available in regular and wash proof forms.
Adult Toiletries:
Skincare Products:
_________________________________________________________________________
VISION STATEMENT
Johnson & Johnson, a global company, posts that "The fundamental
objective of Johnson & Johnson is to provide scientifically sound, high quality products and services to help heal, cure disease and improve the quality of life." They believe their first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of high quality.
Their vision is to deliver solid results, which make the India unit stand out. Build an outstanding bench strength, which is sought after across the world. And contribute back to our country. Johnson & Johnson comes into the lives of many consumers at the most delicate and joyful moments in their liveswhen they give a birth. Unfortunately in India, many of these moments turn into tragic moments. Our Infant Mortality Rate is one of the highest for the level of technological and economical development of our country. Swami Raote, MD, Johnson & Johnson Consumer, India Says he would like their company to work with medical professionals and Government infrastructure to upskill the health care workers and reduce infant mortality. That would be the best way of thanking consumers for placing trust in the company for over 50 year
COMPANY INITIATIVE
is involved with many causes and advertising campaigns that encourage healthy lifestyles and support those people who care for the health of others. A key initiative includes:
MANAGEMENT APPROACH
Johnson & Johnson
is a company of enduring strength. They play a role in helping millions of people the world over be well and stay well through more than a century of change. As the science of human health and well-being has grown, theyve been able to grow along with it. Even more important, theyve helped shape and define what health and well-being means in every day lives. The company credits their strength and endurance to a consistent approach to managing business, and to the character of people. The company is guided in everything they do by Our Credo, a management document authored more than 60 years ago by Robert Wood Johnson, former chairman from 1932 to 1963, and by four strategic principles.
J n Js people operate in a small-company setting, they also have access to the know-how and resources of a Fortune 50 company. Its like having dozens of strategic partners at their fingertips.
CITIZENSHIP
aim to make the world a better and healthier
place through everything they dothe products they discover and develop, the positions they take on public policy issues, the way they run othei business every day, and the programs and alliances they build and join. Approach to corporate citizenship defines who they are and how they aspire to act in the world.
Access to Medicines
Hundreds of Johnson & Johnson medicines are available free or at low cost to patients, helping to improve and save lives.
CORPORATE GOVERNANCE
The values embodied in Our Credo guide the actions of the people of the Johnson & Johnson Family of Companies at all levels and in all parts of the world. They have done so for more than 60 years. These Credo values extend to their accounting and financial reporting responsibilities. Management is responsible for timely, accurate, reliable and objective financial statements and related information. As such:
1.
accounting controls.
They encourage strong and effective corporate governance from our Board of Directors. 3. They continuously review our business results and strategic choices. 4. They focus on financial stewardship.
2.
Johnson & Johnson Limited India has been ranked as the Best Company
to Work for amongst Healthcare companies in India and as one of the top 10 MNCs in India. The Company got an overall ranking of 22 in a study by the Great Places to Work Institute in partnership with The Economic Times, India's No 1 business daily. This was the biggest study of 2009 and more than 373 companies participated in it. Only 50 made it to the Best Companies to Work For list, making it one of the toughest contests of this kind globally. This is a tribute to all J&J India Employees and stands testimony to the strong CREDO culture and HR programs. Around 360 employees participated in the Survey conducted by the Great Places to Work Institute.
GLOBAL RECOGNITION
is recognized by important organizations and publications for the many ways they have embraced diversity as a part of the cultures of their Family of Companies. This recognition includes: Johnson & Johnson continues to be a member company of the FTSE4Good Index, the responsible investment index calculated by global index provider FTSE Group. Johnson & Johnson was ranked #2 by DiversityInc magazine on its 2010 DiversityInc Top 50 Companies for Diversity list. Working Mother magazine has named Johnson & Johnson one of the Top 100 Companies for Working Mothers every year since the list was initiated 24 years ago. Barrons magazine, in 2010, ranked Johnson & Johnson #2 in the World's Most Respected Companies list, a survey of top investors to rank the world's largest companies on strength of management, business strategy, ethical business practices, competitive edge, shareholder orientation, and consistent revenue/profit growth and One of the Best Places to Work by the Human Rights Campaign. Leaders throughout the Johnson & Johnson Family of Companies have also been recognized through the years for their contributions and initiative in the area of diversity and inclusion.
FREQUENT CONCERNS
Baby Allergies Baby Acne Baby Bronchitis Burns Baby Colic Cradle Cap Diaper Rash Infant Sleep - Difficulty Sleeping (Newborns) Difficulty Sleeping (Older Infants) Dry Skin Baby Eczema Irritation from Drooling Newborn Jaundice Poison Ingestion / Overdose Baby Sickness Stomach-aches Baby Hair Care - Tangled Hair Baby Teething Pain and Discomfort Thrush
Any brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A brand is the essence or promise of what will be delivered or experienced. Importantly, brands enable a buyer to easily identify the offerings of a particular company. Brands are generally developed over time through: Advertisements containing consistent messaging Recommendations from friends, family members or colleagues Interactions with a company and its representatives Real-life experiences using a product or service (generally considered the most important element of establishing a brand)
Once developed, brands provide an umbrella under which many different products can be offered--providing a company tremendous economic leverage and strategic advantage in generating awareness of their offerings in the marketplace. Johnson & Johnson Brand is the world's most comprehensive and broadly-based manufacturer of health care products as well as a provider of related services for the consumer. Thousands of products across a wide range of categories are constantly innovated, manufactured and marketed to help families all over the world lead healthy, happy lives.
OLYMPIC SPONSERSHIP
_________________________________________________________________________
SOCIAL RESPONSIBILITIES
Earthquake in Pakistan Hurricane Katrina HIV/AIDS International Disaster Relief Organization Mumbai Floods
_________________________________________________________________________
company, public relations can also come under the title of public information or customer relations. These departments assist customers if they have any problems with the company. They are usually the most helpful departments, as they exist to show the company at their best. PR also helps the company to achieve its full potential. They provide feedback to the company from the public. This usually takes the form of research regarding what areas the public is most happy and unhappy with. People often have the perception of public relations as a group of people who spin everything. Spin can mean to turn around a bad situation to the companys advantage. It is true that part of the purpose of public relations is to show the company in a positive light no matter what. There are certain PR experts that a company can turn to for this particular skill.
The public often think of PR as a glamorous job. Public relations people seem to have been tarred with the image of constant partying and networking to find new contacts. The reality is usually long hours and hard work for anyone involved in public relations.
________________________________________________________________________
Brand publicity: Publicity is the attempt to manage the public's perception . The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment. From a marketing perspective, publicity is one component of promotion which is one component of marketing. The other elements of the promotional
mix are advertising, sales promotion, and personal selling. Promotion But the publicist
cannot wait around for the news to present opportunities. Johnson and Johnson must also try to create their own news. Examples of this include:
Art exhibitions Event sponsorship Arrange a speech or talk Make an analysis or prediction Conduct a poll or survey
Dasavataram Robot Anniyan Announce an appointment Invent then present an award Stage a debate Organize a tour of your business or projects Issue a commendation
The advantages of publicity are low cost, and credibility (particularly if the publicity is aired in between news stories like on evening TV news casts). New technologies such as weblogs, web cameras, web affiliates, and convergence (phone-camera posting of pictures and videos to websites) are changing the cost-structure. The disadvantages are lack of control over how your releases will be used, and frustration over the low percentage of releases that are taken up by the media. Publicity draws on several key themes including birth, love, and death. These are of particular interest because they are themes in human lives which feature heavily throughout life. In television serials several couples have emerged during crucial ratings and important publicity times, as a way to make constant headlines. Also known as a publicity stunt, the pairings may or may not be according to the fact. _______________________________________________________________
Johnson & Johnson Enjoys One Of The Strongest Reputations In The World
__________________________________________________________________________________________________
SWOT ANALYSIS
A tool that identifies the Strengths, Weaknesses, Opportunities and Threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and
threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results.
The business model adapted by Johnson and Johnson fundamentally uses the adaptation of entrepreneurial values in order to retain an edge within the market place.
Working with intensive scientific notions Johnson and Johnson utilise a varied expanse of problem solving techniques in order to challenge the standard practice and capitalise on growth through emerging markets which enables associated growth.
The use of independent offices working as standalone units provides the opportunity to develop concepts with cultural considerations which can prove important when taking a product to global markets.
Weaknesses
There is increasing pressure within pharmaceutical markets to reduce prices in line with medical budgets and maintain patent expirations to ensure generic programmes are updated within critical path movements.
Challenges have been faced within Johnson and Johnson where a reduction in the market demand for key products has been identified; some of these products were branded and have been replaced by generic programmes at the end of patent time lines.
Internal weakness across the industry and not isolated to Johnson and Johnson would be the level of theft and counterfeiting of drugs managed through internal personnel.
Opportunity
Whilst the recent acquisition of Pfizer Consumer Healthcare will act as an opportunity in its own right to promote growth for the organisation through alternative routes there is the added value capitalised through the return on investment which will be realised 12 months before plan releasing funds back into the bottom line. Johnson and Johnson have highlighted new developments in pharma products with five undergoing regulatory review which provides the opportunity to grow the existing product portfolio. Development into new functions of medical devices and diagnostics will provide new markets to entry which will result in business growth. With the development of WTO rules to prevent the availability of cheap generic drugs there is the opportunity to reduce the level of lost profit due to generic introduction as patents run out. Whilst this will aid Johnson and Johnson where they own the brand where they are looking to capitalise on introducing generic drugs to market this ruling will become a hindrance.
Threats
Generally within the main pharmaceutical companies there is a high level of
competition for the generics markets where patents finish and it is the first to entry where success will generally be determined.
Technological developments with bio-tech concepts will potentially move the
traditional pharmaceutical methods out of the market place in the long term although there is an economical argument that this form of development can be segregated to run alongside traditional methods and complement as opposed to replace.
_______________________________________________________________
STARS: Baby soap, Baby hair oil, Baby oil, Baby shampoo Cash cows: Baby body wash, Baby toothbrush, band-aid, savlon Question marks: clean and clear
_________________________________________________________________________
FUTURE PLANS
J&J Corporation has a very good perception of India. This has been supported by good results in the country. The outlook is bullish, and is supported by a high level of confidence in the Indian management team and more investments likely in the coming years. Double-digit growth is forecast for the India operations. India would be a key growth driver for J&J worldwide. J&J is also exploring the opportunities for setting up BPO operations in the country.
_______________________________________________________________
SUBSIDIARY HOLDINGS
Johnson & Johnson is a highly diversified company with at least 230 subsidiaries, which it refers to as the "Johnson & Johnson Family of Companies". Some of these subsidiaries include: ALZA Corporation Baby Centre, L.L.C. Johnson & Johnson, Group of Consumer Companies, Inc. Johnson & Johnson Health Care Systems Inc. Johnson & Johnson - Merck Consumer Pharmaceuticals Co. Johnson & Johnson Pharmaceutical Research & Development, L.L.C. Pfizer Consumer
_______________________________________________________________
CONCLUSION
The company is so omnipresent in the market that without it even the world of the baby products and health care product sounds incomplete. They believe their first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use Johnson and Johnson products and services. In meeting their needs everything they do are in high quality. In India when we talk about baby products Johnson and Johnson products is what comes first in our mind. Everything related to the brand, be its advertisements, products, after sale services are all example of perfect excellence. The company has rooted itself in India much stronger than it did when it first entered the Indian Market. Every time they make an advertisement they make it sure that it leaves a long lasting impact on the users, and the company is always successful in doing so. The taglines of the company always leave a lasting impression on the viewers. The sequences they show are so similar to our daily lives that people can easily connect to it. The catchy slogans have always helped the company to enhance it brand quality and brand loyalty. Johnson and Johnson deal with all kind of baby care products, cosmetic products etc. The marketing strategy of such a global company is real vast and global in nature. The company very well knows that different countries have different people who again have different set of minds, so they built marketing strategies based on the people they deal with. The company for several years has been the favourite amongst nursing mothers and now is continuing its position amongst the mothers. The main area of concern is cosmetic products, health care products and oral care products though the company is ace in manufacturing and trading its products, cosmetics, oral and health care products have constantly failed to find consumers in India. The company has been taking several steps to enhance its sales of cosmetics and health care products. The sales report of the company has shown increase in the sales of such products though not in vast quantity. The company still is struggling to set its base in India for its health care, oral and cosmetic products. Johnson and Johnson has successfully transformed its brand image globally amongst different types of people by convincing people that the service they provide is best and superior than any of their present competitors. This has led to a major thrust in increasing the number of distributors and retailers across the country with the result that Johnson and Johnson products are available in every medicine, cosmetics and grocery shops of India.
_______________________________________________________________
BIBLIOGRAPHY