A Project Report ON Strategy of Radio Mirchi As Compared To Other Radio Channels in The Strategic Management

7/1/13
Copy of Radio Mirchi 98[1].3 Fm Its Hot
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PROJECT REPORT ON Strategy of Radio Mirchi as compare to other radio channels

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Inmanagement the Strategic
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Bhavin Jadav 8038
Raj Shah Mamta Popat 807
Radio Industry
India has been among the fastest growing economies in the wo with a nominal GDP CAGR of 9.94% over the last 10 years (19 2005). The nominal GDP for fiscal 2005 was Rs. 30,636 bill According to CSO estimates, nominal GDP growth for fiscal 200 estimated at 10.9%. There is a correlation between the econo growth rates of a country i.e. the nominal GDP growth rate, a growth rates of the advertising industry. The key factors which have contributed to growth of the Indian advertising industry include:
Rapid economic growth of the country on the back of econom liberalization and deregulation www.scribd.com/doc/27571640/Copy-of-Radio-Mirchi-98-1-3-Fm-Its-Hot 2/40
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liberalization and deregulation
Increase in consumer prosperity
Entry of global consumer companies with large advertis budgets
Higher degree of competitive intensity among cons companies
Growth in media vehicles leading to increase in penetration.
Segmentation of Advertising Spends
The five key industry segments comprise print, television, ra cinema, and outdoor. These different segments within the3/40 indus www.scribd.com/doc/27571640/Copy-of-Radio-Mirchi-98-1-3-Fm-Its-Hot
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cinema, and outdoor. These different segments within the indus are at varying stages of growth and corporatization.
Year
2000 2001 2002 2003 2004
Print
49.0% 48.4% 47.2% 46.6% 46.3%
TV
39.3% 40.6% 41.9% 43.0% 43.7%
Radio Cinem a 2.5% 0.5% 2.7% 0.4% 2.9% 0.7% 2.9% 0.7% 2.9% 0.6%
Outdoo Internet r 8.4% 0.3% 7.5% 0.4% 7.0% 0.4% 6.5% 0.4% 6.0% 0.3%
India, Adve
Source:
Central
Statistical
Organization,
Expenditure Forecasts, October 2004 by ZenithOptimedia
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Copy of Radio Mirchi 98[1].3 Fm Its Hot

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PROJECT REPORT ON Strategy of Radio Mirchi as compare to other radio channels

Search Search History: Searching... Result 00 of 00 00 results for result for p.

Inmanagement the Strategic

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Bhavin Jadav 8038

Raj Shah Mamta Popat 807

liberalization and deregulation

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Increase in consumer prosperity

Entry of global consumer companies with large advertis budgets

Higher degree of competitive intensity among cons companies

Growth in media vehicles leading to increase in penetration.

Segmentation of Advertising Spends

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Expenditure Forecasts, October 2004 by ZenithOptimedia

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

Copy of Radio Mirchi 98[1].3 Fm Its Hot

55 p. Radio Mirchi finale Aditi Bhalodia

Copy of Radio Mirchi 98[1].3 Fm Its Hot

49 p. Advertising Report on radio listnership rudani rohit patel 4725 Reads

25 p. Radio Mirchi ashwini jain 3842 Reads

28 p. Radio Interim Report imran8353 1735 Reads Next

More From This User

248 p. NewItem_112_nationalchemicalmgmtprofileforindia chitinee 1098 Reads

Copy of Radio Mirchi 98[1].3 Fm Its Hot

7 p. Print Out Inco Terms chitinee 240 Reads

5 p. The Growing Abuse Of TRANSFER PRICE chitinee 887 Reads

Copy of Radio Mirchi 98[1].3 Fm Its Hot