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  • Nirma Washing Powder Logo Parent Company Nirma LTD Category Sector Tagline/ Slogan USP STP Segment Target Group Positioning SWOT Analysis

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    Nirma Washing Powder is produced by Nirma Ltd and is a leading detergent brand in India, holding a strong market leadership position in the mid-priced detergent segment. It has established itself as a quality product at an affordable price point, with its tagline emphasizing value for money. While Nirma has strong brand equity and distribution in India, it faces challenges in expanding globally due to its value image, and in higher-income segments from premium brands. Its main competitors are Ariel, Surf Excel, Tide, and Wheel.

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    Nirma Washing Powder is produced by Nirma Ltd and is a leading detergent brand in India, holding a strong market leadership position in the mid-priced detergent segment. It has established itself as a quality product at an affordable price point, with its tagline emphasizing value for money. While Nirma has strong brand equity and distribution in India, it faces challenges in expanding globally due to its value image, and in higher-income segments from premium brands. Its main competitors are Ariel, Surf Excel, Tide, and Wheel.

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    42 views2 pages

    Nirma Washing Powder Logo Parent Company Nirma LTD Category Sector Tagline/ Slogan USP STP Segment Target Group Positioning SWOT Analysis

    Uploaded by

    anujhanda29
    Nirma Washing Powder is produced by Nirma Ltd and is a leading detergent brand in India, holding a strong market leadership position in the mid-priced detergent segment. It has established itself as a quality product at an affordable price point, with its tagline emphasizing value for money. While Nirma has strong brand equity and distribution in India, it faces challenges in expanding globally due to its value image, and in higher-income segments from premium brands. Its main competitors are Ariel, Surf Excel, Tide, and Wheel.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    Nirma Washing Powder Logo Parent Company Category Sector Tagline/ Slogan USP Nirma Ltd Home Care

    brands- detergents FMCG Sabki Pasand Nirma, Washing Powder Nirma Product with low price without compromising on quality STP Segment Target Group Positioning Economy Segment All Indian households and laundry stores Quality at very affordable price SWOT Analysis 1. Strong brand equity developed over the years 2. Wide distribution network 3. Market leadership in detergent market (mid priced segment) 4. Highly successful initial advertising campaign 5. In 2004, Nirma's detergent approached 800,000 tonnes one of the largest volumes sold in the world under a single brand 'NIRMA'. 1. Brand image of Nirma recognized as a lowpriced 2. Lack global tie ups and thus lacking in export market 3. Not able to penetrate in premium segment because of image 4. Conflicting brands Nirma and Nima 1. Export to developing /neighboring countries 2. Increase market share in premium segment by

    Strength

    Weakness Opportunity

    launching variants 1. Guerilla attack from local and independent producers 2. Broad attack from HUL and P&G 3. Growing income levels of India can cause shift to premium segment washing powders Competition 1.Ariel 2.Surf Excel 3.Tide 4.Wheel

    Threats

    Competitors

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