Needs assessment Email newsletter Online dashboard

Surveys, interviews and other methods Regular updates provided through online Content from many sites fed into
used to find what local people and newsletters in email. constantly-updated web pages providing
businesses need to support their work. personal or community information hub

3 1 1

Media support centre Google Apps Project blog

A local centre supports schools, youth Google accounts offers e-mail, calendars, The project or organisation sets up a blog
centres, libraries, in working with multi collaborative word processing tools, and to keep people informed, and start
media tools. other free productivity tools conversations.

3
1 1

Online community website Online maps Social media consultancy

Low-cost system used to provide blogs, Publish online maps and other ways of Social tech specialists sell teaching and
forums, events calendar etc for locality ... showing localised information to help consultancy services to local firms and
run as social enterprise. improve access to services and organisations
resources.

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Social networking sites Neighbourhood website Social bookmarking
Create spaces on Myspace, Facebook A site for local news, information, People use the free del.icio.us online system
and other social networking sites where comment, and strong emphasis on to research and share Web bookmarks
people gather. campaigning.

2 2 1

Neighbourhood screens Computer courses Photosharing

Screens in central places in the Basic and advanced courses on People are encouraged to upload and tag
neighbourhood display information, computer and internet skills offered by photos for public sharing.
agenda’s, videos and advertisements colleagues to people who want to be
from neighbourhood entrepreneurs. better equipped for the labour market.

3 3 1

Online collaboration system Media coaches Free calls, web conferencing

Team working is improved by using a 3-month training provided for teachers, Skype software gives people free calls and
specialist collaboration systems for librarians, youth workers and others to teleconferencing over the Internet.
messages, files, project management become specialized media coaches in
their organisation.

2 3 1
Digi-bus Physical space Viral marketing
Bus equipped with audio visual materials Secure one or more physical locations Build content and services that peoiple
and a media coach can support media where members of the network can meet love and encourage them to tell others.
literacy projects on location in schools, regularly
libraries, elderly homes, etc.
3 2 1

Online voting Virtual worlds Press and media

The project or campaign sets up in the Substantial time and effort is spent
Members discuss and vote on issues, on briefing traditional media.
campaign for propositions and take Second Life virtual world
decisions collectively.

2 2 2

Co-design workshops Network mapping Twitter

Collaboration workshops enable people to Key interests and and connections Twitter is used to build connections, starty
design projects and tools needed together mapped to provide an “architecture” for conversations, share news and ideas.
from the start. the online system and services.

2 2 1
Health check Events programme Social media clinics
Digital health checks offered to organisations to Meetings and larger events as part of a Drop in sessions run by volunteers help
find what they need to learn about social planned engagement progamme, with content people get started with digital media - from
technology also reported online. photos to video and blogging.

2 2 1

Online resource portal SMS alerts and information systems Local canvassing

People can contribute knowledge to a People can request information or services via Informal meetings, letter drops, phone calls
SMS or sign up to receive alerts to their are treated as a crucial important part of the
shared space about everything from
phone. mix of media.
shops and restaurants to how to garden or
how to navigate the city, etc.

2 2 1

Your idea? Your idea? Your idea?

Search engine optimisation Leaflet and print marketing Social media advertising
Refine your content and technology to show Print and distribute materials in important Pay for spots on MySpace, Facebook,
up more prominently in search engines spaces blogs or other community sites

1 2 1

Media advertising Direct mail/email marketing Online PR

Pay for ad space in newspapers, Get contact details for potential users and Persuade bloggers, community managers and
send them targeted communications influential people online to write about your
magazines and other media
project

2 2 1

Community manager Search engine advertising

Hire an energetic person to make
connections, tell stories, look after people
and grow the community
Widgets and apps
Pay for advertising on Google and other
seach engines, including Google ads and Develop apps and widgets for people's blogs,
other sites MySpace pages, Facebook etc.

3 2 2
Mobile content Mobile software Use open source

Develop good content designed for viewing on Develop applications and services for mobile Use open source software and shared
mobile phones. devices (such as iPhone apps) knowledge

1 3 2

Print on demand Video cameras and equipment Donated resources

Help people design and print custom Buy or loan audio and video equipment so Resources appropriate to the project are
materials, for distribution to people not online. people can create and share media content donated.

2 2 3

Advertising Affiliate marketing Brokerage

Sell advertising space on your platform, Refer people on to other services and take a Facilitate payments between members and
including using Google Adwords small fee each time take a small cut

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Grant funding Private investment Volunteers

Secure a large sum from a public funder to Secure initial investment from private sources Persuade people to help voluntarily because
support your project for 1-3 years. based on the strength of your revenue model they believe in the idea

8 6 5

Support from an existing Seed funding Members donations

organisation Attract a small sum of public or private money Set up a bank account and Paypal or other
to develop the project or prototype the idea donation system to let your community support
Persuade an existing organisation to support you
your project

5 5 3

Selling services Selling products Subs/premium membership

Charge for specific services, such as running Create and sell (or resell) tangible products to Charge users a fee to join the community, or
workshops or providing consultancy fund the project to upgrade their account with extra features

3 3 3