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TECHNICAL UNIVERSITY LUCKNOW
[Effective from the Session : 2008-09]
MASTER OF BUSINESS ADMINISTRATION
STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 011 MBA 012 MBA 013 MBA 014 MBA 015 MBA 016 MBA 017 MBA 018
PERIODS L T 1 1 1 1 1 1 1 1 8 P 2 1 3
EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 1200
1 2 3 4 5 6 7 8
Principles & Practice of Management Managerial Economics Accounting & Financial Analysis Organisational Behaviour Business Statistics Marketing Management Computer Applications in Management Communication for Management Total
3 3 3 3 3 3 2 3 23
COURSE : M.B.A
S.N. Course Code MBA 021 MBA 022 MBA 023 MBA 024 MBA 025 MBA 026 MBA 027 MBA 028 MBA 029
PERIODS L T 1 1 1 1 1 1 1 1 8 P -
EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 100 1300
1 2 3 4 5 6 7 8 9
Business Environment Business Laws Research Methodology Operations Research Production & Operations Management Cost & Management Accounting Financial Management Managing Human Resources Comprehensive Viva (CV) Total
3 3 3 3 3 3 3 3 24
LT/P: Lecture/Tutorial/Practical TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours. * Details of Course Code are given in the list of Elective Papers.
STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 031 MBA 032 MBA 033 MBA 034 MBA 035
PERIODS L T 1 1 1 P -
EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 150 1350
1 2 3 4 5 6 7 8 9
Supply Chain Management Strategic Management Management Information System Consumer Behaviour & Marketing Communication Specialization Group -1 Elective 1* Specialization Group -1 Elective 2* Specialization Group -2 Elective 1* Specialization Group -2 Elective 2* Summer Training Project Report Total
3 3 3 3 3 3 3 3 24
1 1 1 1 2 10
COURSE : M.B.A
S.N. Course Code MBA 041 MBA 042 MBA 043 MBA 044
PERIODS L T 1 1 1 1 1 1 2 8 P 2 2
EVALUATION SCHEME SESSIONAL EXAMS ESE Subject CT TA TOTAL Total 30 30 30 30 30 30 20 20 20 20 20 20 50 50 50 50 50 50 100 100 100 100 100 100 150 150 150 150 150 150 150** 100 1150 5000
1 2 3 4 5 6 7 8 9
Entrepreneurship Development Corporate Governance, Values & Ethics Specialization Group -1 Elective 3* Specialization Group -1 Elective 4* Specialization Group -2 Elective 3* or 4* Open Specialization Elective (Any one) * Research Project Report Comprehensive Viva (CV) Total GRAND TOTAL (Sem. 1 to 4)
3 3 3 3 3 3 18
LT/P: Lecture/Tutorial/Practical ** – Evaluation of Project Report : 100 marks and Viva on Project Report : 50 marks. TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours.
Specialization Group : Human Resource 1. 2. 3. 4. Course Code MBA HR 01 MBA HR 02 MBA HR 03 MBA HR 04 Personal Growth and Training & Development… Industrial Relations & Labour Enactments……… Team Building & Leadership…………………… Negotiation & Counseling ……………………… (III Semester) (III Semester) (IV Semester) (IV Semester)
Specialization Group : Marketing 1. 2. 3. 4. Course Code MBA MK 01 MBA MK 02 MBA MK 03 MBA MK 04 Marketing of Services…………………………. … (III Semester) Marketing Research. (III Semester) Sales & Distribution Management ……………… (IV Semester) Retail Management ……………………………… (IV Semester)
Specialization Group : Financial Management 1. 2. 3. 4. Course Code MBA FM 01 MBA FM 02 MBA FM 03 MBA FM 04 Management of Working Capital…………….. (III Semester) Security Analysis and Investment Management ... (III Semester) Management of Financial Institutions & Services (IV Semester) Tax Panning & Financial Reporting…………….. (IV Semester)
Specialization Group : Information Technology 1. 2. 3. 4. Course Code MBA IT 01 MBA IT 02 MBA IT 03 MBA IT 04 Database Management System ………………….. (III Semester) System Analysis & Design and Software Engineering……………………………………. (III Semester) Data Communication & Network ……………… (IV Semester) Electronic Commerce…………………………. (IV Semester)
Specialization Group : International Business 1. 2. 3. 4. Course Code MBA IB 01 MBA IB 02 MBA IB 03 MBA IB 04 International Marketing ………………………. International Business Environment and Foreign Exchange Economics………………. Export Management and Documentation…… International Logistics Management…………. (III Semester) (III Semester) (IV Semester) (IV Semester)
Specialization Group : Open Specialization (Choose any one in IV Semester) 1. 2. 3. 4. Course Code MBA OP 01 MBA OP 02 MBA OP 03 MBA OP 04 Insurance & Risk Management…………… Hospitality Management…………..………. Project Management………….…………… Rural Management………………………. (IV Semester) (IV Semester) (IV Semester) (IV Semester)
MASTER OF BUSINESS ADMINISTRATION (MBA): The M.B.A. course aims at providing inputs to the students relevant to the business, industry and trade so that they can function in different organizations and face the challenges arising there from. The course not only aims at providing knowledge and skills in different areas of management, but also provides inputs necessary for the overall development of the personality of the students. The structure of the Course is designed in a way that students have to study the core courses from different functional areas of management that are made compulsory. Later on, specializations are offered in functional areas where the students can opt for two specializations out of the five offered: Marketing, Finance, IT, HR and International Business and one Open Specialization, Right from the beginning of the course, the focus is on providing relevant inputs through case discussion/ analysis, simulation games, note plays etc. keeping in mind the current business scenario. Broadly, the course is of two years divided into four semesters, each semester having eight compulsory papers of 40 sessions each of one-hour duration. There is a system of dual specialization and an Open Specialization. The students will have to opt for two functional areas for their specialization, having four papers (two in third semester and two in the fourth semester) from Specialization 1, three papers (two in third semester and one in fourth semester) from Specialization 2. Students will also have to choose any one elective from the given four subjects as an open Specialization in fourth semester. Summer Training for 6/8 weeks is compulsory for every student pursuing the course, which they have to undergo between second and third semester. Comprehensive viva and Research project are part of the course. EVALUATION OF PAPERS: Every paper/course will carry maximum marks of 150 (100 marks for semester examination and 50 marks for internal assessment, as per rules). Internal Assessment will consist of two components (i) Class Test (30 marks) (ii) Teacher Assessment (20 marks). However in subject MBA 017 and MBA 018, Class test component will be consist of 15 marks for Class Test and 15 marks for Practicals (MBA 017) and Presentation (MBA 018). There will be no internal assessment in case of Summer Training Project Report (035), Research Project Report (043) and Comprehensive Viva-Voce examination (029 and 044). Question Papers in Semester Examination will be divided into the following three parts: Part I : 20 Marks Containing 20 objective type questions from the total syllabus (All Compulsory) Part II : 30 Marks Containing a case or practical problems or numericals as relevant in the subject. In case of case problem, only one case will be given which will be compulsory. However, there may be maximum two practical problems or numericals with similar number of internal choices. Part III : 50 Marks Containing four questions, one from each unit, with one internal choice in each question.
the student is expected to learn about the organization and analyse and suggest solutions of a live problem. These two certificates should be attached in the beginning of the report. Three neatly typed and soft bound (paper back) copies of the report will be submitted to the College/Institute. This chapter will form part I of the Report. During the course of training. In case the difference in the awards given by the examiners is 30 or more marks. The average size of Report ordinarily will be 100 to 150 typed pages in standard font size (12) and double spacing. after the completion of training will submit a report to the College/Institute. The student. 6. The training will be of 6 to 8 weeks duration. During the training. It will carry total of 150 marks divided into written report of 100 marks and presentation of 50marks.SUMMER TRAINING PROJECT REPORT: 1. It will contain 6 . The report should ordinarily be based on primary data. There will be no internal examiner. the report must be submitted by the end of August during third semester so that it is evaluated well in time and third semester results are not delayed. The report will contain the objectives and scope of the study. the organization (where the student is undergoing training) will assign a problem/project to the student. However. candidates will have to submit a Research Project Report on a problem/topic (from the Specialization areas) to be assigned by the Department MBA under the supervision of a core faculty member of the department. Experience of teaching MBA classes as guest faculty shall not be counted. performance products/services and problems faced. The research project report will carry 150 marks. 4. 7. The evaluation of the project report will be done by two external examiners and will consist of (i) Evaluation of Project Report (100 Marks) (ii) Viva on Project (50 Marks). Relevant tables and bibliography should support it. It should reflect in depth study of micro problem. The report will be typed in A-4 size paper. The report (based on training and the problem/project studied) prepared by the student will be known as Summer Training Project Report. every student of MBA will undergo on-the-job practical training in any manufacturing. The College/Institute will facilitate this compulsory training for students. its structure. service or financial organization. It is mandatory that the student will make presentation in the presence of teachers and students. Part II of the Report will contain the study of micro research problem. use. ordinarily assigned by the organization where student undergoes training. the project report will be referred to the third examiner. The report will be evaluated by two external examiners. 8. 3. Research methodology. In such cases the average of two closer awards (given by three examiners) will be taken into account for the results. 2. The student is expected to answer to the queries and questions raised in such a meeting. One comprehensive chapter must be included about the organization where the student has undergone training. At the end of second semester examination. One by the Head of the Institute/College and the other by the Reporting Officer of the organization where the student has undergone training. analysis of data collected. which will form part of third semester examination. Only such persons will evaluate the project report who has minimum 3 years of experience of teaching MBA classes in a College/University. 5. importance of the study. The objective is to equip the student with the knowledge of actual functioning of the organization and problems faced by them for exploring feasible solutions and suggestions. This should deal with brief history of the organization. The Report will have two certificates. conclusions and recommendations. RESEARCH PROJECT REPORT: In fourth semester. The average of the marks awarded by the 2 two examiners will be taken into account for the results.
The viva voce is of 100 marks each to be conducted by the external examiner appointed by the University.relevant charts. A certificate of the Supervisor and the Head of the MBA program certifying the authenticity of the report shall be attached therewith. The number of pages in the report will be 75 or more. diagrams and bibliography. 7 . The idea is to see that students are able to digest what is being taught in two full year and see their relevance not only in the practical field but also their inter relationship. The student will submit three copies of the report to the Head of the MBA program. The report should be typed in A-4 size paper. COMPREHENSIVE VIVA: The comprehensive viva voce is scheduled at the end of II and IV Semester in order to judge the understanding as well as application of the knowledge gained by the students by the end of 2nd and 4th Semester of the course. This is also to see the articulation of what is being learnt by them.
Methods: Pre-control: Concurrent Control: Post-control. . Bureaucracy. 6 Edition) 2. Organisational Design. Training & Development. Organizing: Concept. Scope. UNIT IV (12 Sessions) Leadership: Concept and Functions. Taylor and Scientific Management. Hawthorne Experiments and Human Relations. 5th Edition 2008) 3. Social Responsibility of Managers and Ethics in Managing.Management (Prentice Hall of India. System Approach. Performance Appraisal Directing: Concept. Key to Planning. Social System Approach. Direction and Supervision Motivation: Concept. Authority & Responsibility. . Nature. Characteristics of Quality Managers. Special Motivational techniques: Money. UNIT III (10 Sessions) Staffing: Concept. Process and models of Leadership Development. participation. Decision Theory Approach. Organisation Theories. Importance. Robbins & Coulter . Pre-control of Inputs. Levels of Management. Weihrich Heinz and Koontz Harold . Planning Premises and Forecasting. Koontz Harold & Weihrich Heinz – Essentials of management (Tata Mc Graw Hill. Job Enrichment & Morale Building. Motivation and Performance. Job Design. Hours : 40 UNIT I (8 Sessions) Management: Concept. Suggested Reading: 1. Developing a Quality Control System. Forms of Organisational Structure. Recruitment & Selection. Total Quality Control. Span of Control.Fundamentals of Management: Essential Concepts and Applications (Pearson Education. Process of Planning. Objectives and Significance of Planning. Decision Making. Management : Art and Science. and Decenzo David A. Fayol’s Administrative Management. Contemporary views on Leadership: Transformational-Transactional. An Integrated Control System. Quality of Work Life. Management Vs.Management: A Global and Entrepreneurial Perspective (Mc Graw Hill. Post Control of Outputs. Types of Control. Types of Planning. The Quality Concept Factors affecting Quality. Administration. Management As a Profession. 9th Edition) 4. Delegation of Authority. Evolution of Management: Early contributions.Management (Prentice Hall of India. Combining Jobs: Departmentation. Manpower Planning.Revised (Effective from session 2010-11) MBA 011 : PRINCIPLES & PRACTICE OF MANAGEMENT Max. 6th Edition) 5. Barriers to Effective Planning. Controlling: Concept. Stoner. Concurrent Control of Operations. Freeman & Gilbert Jr . Charismatic-Visionary leadership. UNIT II (10 Sessions) Introduction to Functions of Management Planning: Nature. 12 Edition 2008) th th 8 .P. reward systems. Management Skills. Robbins S.
short-run and long-run cost curves and its managerial use. full cost pricing. Damodaran Suma – Managerial Economics (Oxford 2006) 2. Objectives of a firm.M. Suggested Readings: 1. Significance in decision-making and fundamental concepts. Price determination.Modern Microeconomics (Macmillan. Monopoly: Feature. Oligopoly: Features. product line pricing.Managerial Economics (Vikas Publication. – Managerial Economics (Pearson Education. Law of Supply. Market Structure: Perfect Competition. Elasticity of Demand. kinked demand curve. Mithani D. Koutsyannis A . pricing under monopolistic competition. etal. Petersen Craig H. India Edition. Supply Analysis. 7. Dynamic Surplus theory. 2005). Cross and Advertising Elasticity.MBA 012 : MANAGERIAL ECONOMICS Max. Analysis and its uses for managerial decision making. Hours : 40 UNIT-I (8 Sessions) Introduction to Economics. features.Principles of Economics (Himalaya Publishing House. UNIT-IV (08 Sessions) National Income. Business Cycle. determination of price under perfect competition. Law of Demand. significance and methods. types and causes. Nature and Scope of Management Economics. Atmanand – Managerial Economics (Excel Books. Uses of Elasticity of Demand for managerial decision making. Risk & Uncertainty bearing theory and Innovation theory. Production function. . product differentiation. Concepts and various methods of its measurement. UNIT-III (12 Sessions) Market Equilibrium and Average Revenue Concept. Price Discrimination. Inflation. two variableLaw of returns to scale. Exceptions to the law of Demand. Income. Demand forecasting meaning. 2007) 6.N. 2006) 4. price skimming. cartels. Pricing Strategies. 2007) 3. Determinants of Demand. pricing under monopoly. Dwivedi D. 2nd Edition) 9 . . Hirschey Mark – Economics for Managers (Thomson. UNIT-II (12 Sessions) Demand Analysis. Profit concept and major theories of profits.Price. 7th Edition) 8. Monopolistic: Features. price leadership. 2007) 5. measurement of Elasticity of Demand. Production concepts & analysis. penetration pricing. Cost concept and analysis.Managerial Economics (Oxford. Dominick Salvatore . Supply Elasticity. single variable-law of variable proportion.
2nd Edition). Policies related with depreciation. conventions and principles. Bhattacharya.Financial Accounting for Management (TMH. th 5) Maheshwari S.N & Maheshwari S K – An Introduction to Accountancy (Vikas. st 4) Ghosh T P . Comparative Balance Sheet and Trend Analysis of manufacturing. activity ratios. 2 Edition) 10) Chowdhary Anil . journalizing of transactions. flow of cash. profitability ratios.Financial Accounting for Managers (Taxman.Fundamentals of Accounting and Financial Analysis (Pearson Education. 1 Edition). 10 .Financial Accounting: A Managerial Perspective (PHI. 1 st Edition). 9 Edition) 6) Ashish K. International Accounting principles and standards. Cash Flow Statement: Various cash and non-cash transactions. 1 Edition). market capitalization ratios . SUGGESTED READINGS nd 1) Narayanswami .P. 1 Edition) nd 9) Gupta Ambrish . Preparation of Funds Flow Statement and its analysis . liquidity ratios. trademark. Common Size Statement . preparation of Cash Flow Statement and its analysis. Profit & Loss Appropriation account and Balance Sheet. Hours: 40 Unit I (6 Sessions) Overview: Accounting concepts.Accounting and Finance for Managers (Taxman.Essentials of Financial Accounting (PHI. 3) Ramchandran & Kakani . New Delhi) 7) Ghosh T. Unit II (12 Sessions) Mechanics of Accounting: Double entry system of accounting. Preparation of Schedule of Changes in Working Capital. Unit III (12 Sessions) Analysis of financial statement: Ratio Analysis. Profit & Loss Account.Financial Accounting for Management (Pearson Education. Unit IV (10 Sessions) Funds Flow Statement: Meaning. st 2) Mukherjee . inventory and intangible assets like copyright. service & banking organizations.N & Maheshwari S K – A text book of Accounting for Management (Vikas. 3rd Edition) st 8) Maheshwari S. patents and goodwill.Financial Accounting for Management (TMH.MBA 013 : ACCOUNTING AND FINANCIAL ANALYSIS Max.solvency ratios. preparation of final accounts. 2 Edition). Concept of Gross and Net Working Capital. Accounting Equation. Matching of Indian Accounting Standards with International Accounting Standards.
Elements of Culture. Resolution of Conflict. New Delhi. Group Dynamics: Definition. Learning: Concept and Theories of Learning. Leadership styles in Indian Organisations. Types. Glinow Mary Ann Von & Sharma Radha R. Analysis of Interpersonal Relationship. Implications of Organisation culture.Organizational Behaviour (Tata Mc Graw Hill. Mc Shane L. Functionality and Dysfunctionality of Conflict. 12 Edition) th 2. . 13th Edition) 5. Process. Implementing Change.2 nd Edition) th 11 .10 edition) 3. Three level Work Motivation Model. Formal and Informal Groups. Management Challenge. Behaviouristic Framework and Social Cognitive Framework. Behavioural and Situational Theories. Luthans Fred .Revised (Effective from session 2010-11) MBA 014 : ORGANISATIONAL BEHAVIOUR Max. Udai . UNIT IV (12 Sessions) Organisational Power and Politics: Concept. Organisational Culture : Concept. Pareek. 9 Edition) 6. Characteristics. Group Processes and Decision Making. Attitudes and Workforce Diversity. Importance. Nature. Managing Stress. Conceptual Foundations and Importance. Types and Theories of Personality Shaping.Organizational Behaviour (Pearson Education. Individual. . Kurt Lewin Theory of Change. 4th Edition) 4. Classification of Conflict Intra. Dysfunctional Groups. Robbins Stephen P. Stages of Group Development. Conflict: Concept. Process and Importance. Organisational Behaviour: Cognitive Framework. Sources. Distinction Between Power.Organizational Behaviour: Human Behaviour at Work (Tata Mc Graw Hill. Relationship with Other Fields. Knowledge Management & Emotional Intelligence in Contemporary Business Organisation Organisational Change : Concept. Attitude Measurement.Organizational Behaviour (Tata Mc Graw Hill. Hersey Paul. Hours : 40 UNIT I (8 Sessions) Concept. Political Implications of Power: Dysfunctional Uses of Power. Nature. Personality: Concept. Interpersonal. Managing resistance to change. Meaning and Types of Grievance and Process of Grievance Handling.Behavioural Process in Organization (Oxford 4 IBH. Group Cohesiveness. Stress: Understanding Stress and Its Consequences. . Personality Attitude and Job Satisfaction. Nature. Steven. Blanchard.Management of Organsational Behavior: Leading Human Resources (Pearson Education. Process of Organisational Culture. Suggested Reading: th 1. Models of Organizational Behaviour. Management and Behavioural Applications of Perception. Intergroup and Organisational. A Paradigm Shift. Causes of Stress. Leadership: Style and Theories of Leadership-Trait. Characteristics. Approaches to Power. Kenneth H and Johnson Dewey E.9th Edition) 7. Nature. Greenberg Jerald and Baron Robert A. UNIT III (10 Sessions) Motivation: Theories of Motivation: Early and Contemporary views. . Sources of Power. . Newstrom John W. Authority and Influence. Attitude: Concept. UNIT II (10 Sessions) Perception and Attribution: Concept. Motivating a Diverse Workforce.Behavior In Organisations: Understanding and Managing the Human Side of Work (Prentice Hall of India) . Resistance to change.
Karl Pearson and Spearman rank correlation.An Introduction to Statistical Methods (Vikas1995. Coefficient of Variation ( C. Standard deviation . Skewness. Trend analysis: Least Square method . 23 Edition). Regression:. Types of index numbers.An overview. Median and Mode and their implications.V. New Delhi.Business Statistics (Pearson Education 2 Edition). Applications in business decision-making.Linear and Non. rd 5) Gupta C B. Components of time series. Quantity and Volume indices:.Meaning .Linear equations.Statistics for Business and Economics (Vikas 1998. 7 Edition).) . Additive and Multiplicative models. SUGGESTED READINGS nd 1) Beri .Quantitative Analysis for Management (Prentice-Hall. Measures of Dispersion: Range.Statistics for Management (Pearson 2000.Meaning and types of correlation. Measures of central tendency: Mean. t-test. Bayes’Theorem and its applications. th 6) Levin Rubin . 12 .Meaning . 2) Chandan J S . Partial and Multiple correlation & regression :. F-test and Chi-Square test. Techniques of association of Attributes & Testing. Mean deviation. Unit III (10 Sessions) Probability: Concept of probability and its uses in business decision-making. Addition and multiplication theorems. Poisson and Normal distributions Unit IV (10 Sessions) Estimation Theory and Hypothesis Testing: Sampling theory. Construction of Price. Unit II (12Sessions) Time series analysis: Concept. Probability Theoretical Distributions: Concept and application of Binomial. Correlation:. Formulation of Hypotheses. Hours : 40 Unit I (8 Sessions) Role of statistics: Applications of inferential statistics in managerial decision-making.Business Statistics (Tata Mc Graw Hill 2 Edition).Ist Edition). Index Numbers:. Application of Ztest. Gupta V . Regression equations and their application . uses of index numbers. 7th edition) nd 4) Sharma J K . 3) Render and Stair Jr . Kurtosis.MBA 015 : BUSINESS STATISTICS Max.Fixed base and Chain base methods.
13 Edition). Strategic Marketing Planning. Wants. Philosophies of Marketing Management. Sales Promotion. Policies Methods of Setting Price. 2007) 13 . Marketing Organisations. Qualities of Marketing Manager. Implementation and Control (Macmillian.Marketing Management: A South Asian Perspective (Pearson Education 12th Edition). 4.Introduction.Marketing concept & Cases special Indian Edition (Tata Mc th Graw Hill. Pricing Objectives. Market Targeting – Introduction. Promotion: Promotion-mix. Kotler Philip. Consumer Behaviour . Rural Marketing. and Namakumari S . UNIT II (8 Sessions) Market Segmentation. Stanton William J . Importance and Scope of Marketing. Planning. Carthy and Perreault -Basic Marketing: A Global Marketing Approach (Tata Mc Graw Hill.Stages and Strategies for Different Stages of PLC. Marketing Information System and Marketing Research. Benefits / Purpose and Limitations of Market Segmentations. Marketing Vs Selling. Implementations and Control (Pearson Education 12th Edition). 2. Functions of Marketing Management. Kotler Philip .S. Elements of Marketing . New Product Development-Concept and Necessity for Development. Segmenting the Market. Product Positioning .Marketing Management. Mc. Product Life cycle . UNIT IV (12 Sessions) Pricing Decisions.Needs. Differentiating the Product. Hours : 40 UNIT I (12 Sessions) Introduction. International Marketing etc.. Usefulness. B2B and C2C. Procedure. Direct Marketing through Internet. Consumer Markets and Industrial Markets. Definition. Product-Mix. Kurtz and Boone – Principles of Marketing (Thomson India edition. 15 Edtion). Retail Distribution System in India. UNIT III (8 Sessions) Marketing .Introduction. 6. Product Decisions. Philip and Armstrong Graw . Management of Channels: Current Trends in Wholesaling and Retailing. 5. Koshy Abraham and Jha Mithileshwar .Marketing Management: Planning. Keller Kevin Lane.Fundamentals of Marketing (Mc Graw Hill) th 3. New Product Planning and Development Process. Customer. Factors Affecting Marketing Environment.Mix Decisions. Marketing – Mix.Principles of Marketing (Pearson Education. Objectives.J. 8. Advertising. 11 Edition). Channels of Distribution for Consumer/ Industrial Products. CRM. Market Segmentation Procedure. Factors Affecting Channel Distribution. 3rd Edition). th 7. Consumer. Basis for Consumer/Industrial Market Segmentation. Electronic Marketing. Ramaswamy V. B2C. Markets and Marketers. Demands. Walker B. Etzel M. A Brief Account of Marketing of Services.J. Product Positioning Strategy. and Stanton William J . Concept of Marketing Management. Analysis. Personal Selling. Importance & Process. Publicity and Public Relations. Marketing Environment. Failure of New Products. Suggested Readings: 1. Pricing Strategies. Branding and Packaging Decisions.MBA 016 : MARKETING MANAGEMENT Max. Kotler.
Operating System: Definition. Essential Components of computer Hardware: (a) Input devices . 4. Gopher etc. Comparison between Traditional commerce and E-commerce. switches. interpreter and assembler. Memory and output unit). voice speech devices. Human Resource. 1st Edition). Unit II (12 Sessions) Use of MS-Office: Basics of MS-Word.(c) Storage Devices – Magnetic storage devices. queries.Fundamentals of Information Technology. searching. Creating tables. network interface cards. RDBMS. Goyal R – Computer Applications in Management (New Age. 1 Edition).MBA 017 :Computer Applications in Management Max. tables and reports (Practical) Database Management System : Overview of DBMS. hub. compiler.Computers Today (Galgotia. 1st Edition). Web Browsers. Types of memory and memory hierarchy. Types and Classification. Buying & Selling on Internet. (Vikas) 5. downloading & uploading from Internet.Information Technology: Inside and outside (Pearson. Cyganski . classification of computers. printers. digital camera etc. preparation of questionnaires. Internet Protocols. Flash Memory etc. Advantages & disadvantages of e-commerce. such as Production / Operations. Basandra SK . Leon A and Leon M . Bar code reader. Unit III (Session 8) Computer Networks:Overview of Computer Network. Application of these softwares’ for documentation and making reports. Basic services over Internet like WWW. Hours: 40 Unit I (10 Sessions) Basic Concepts of Computers :Introduction and definition of computer. etc. Issues in Implementing Electronic Commerce. CPU. Functioning inside a computer. MS-Excel and MS-PowerPoint. Elements of GUI based operating systemWindows-Use of menus. Types of software with examples. Web browsing.Visual Display Unit. MICR. Introduction to languages. presentations. Architecture & Functioning of Internet.) Internet:Overview of Internet. Unit IV (Session 10) E-commerce: Introduction. Network topologies.. Optical storage devices. WAN and MAN). URL. workstations. scanner. Telnet. 3. plotters etc.Introduction to Computers (Leon Vikas. Components of computer networks (servers.keyboard. Applications of Information Technology: Information Technology (IT) applied to various functional areas of management. printing devices. OMR. Suggested Readings st 1. characteristics. functional components of a computer system-(Input unit. tools and commands of windows operating system. e-mail. 1 Edition). MS Access: Overview of MS-Access. st 2. Types of computer networks (LAN. Functions. Leon . 14 . advantages and limitations of a computer. Finance and Materials Management. Marketing. Software: Introduction. (b) Output devices . Components of DBMS. FTP. IP addresses.. forms and reports in MS-Access. Recent trends in database. cables. ISPs. Domain names. Kakkar DN. Search engines.
defining and classifying communication. Sharma R. process of communication. 4th Edition) rd 6. interview. Body language. Practicing delivery of presentation. writing reports CASE METHOD OF LEARNING Understanding the case method of learning. decision. strategy). dos’ and don’ts for case preparation UNIT IV (10 Session) PRESENTATION SKILLS What is a presentation: elements of presentation. Communication networks. P. scanning). videoconferencing UNIT II (8 Session) ORAL COMMINICATION What is oral Communication. th 4. Minutes of Meeting. overcoming the difficulties of the case method. importance of communication in management. writing technique. Interviewers preparation. Appearance & Posture. M.C. principles of successful oral communication. participants. 3 Edition). Hours : 40 UNIT I (10 Session) INTRODUCTION: Role of communication. behavioral. UNIT III (12 Session) BUSINESS LETTERS AND REPORTS Introduction to business letters. communication structure in organization. 10 Edition). kinds and objectives of reports. Sehgal & V. Seminars. media interviews.Business Communication (Excel Books). Planning meetings. timing. Media management. Impact of Technological Advancement on Business Communication.D. what is a report purpose. Khetrapal . two sides of effective oral communication. workshop. Business etiquettes. Rajendra Pal . Chaturvedi – Busines Communication (Pearson Education. GROUP COMMUNICATION Meetings. press conference. candidates preparation. 3. 2. Tayler Shinley – Communication for Business (Pearson Education. objectives. principles of effective writing. Layout of business letter. 15 . leading meetings. Lesikar RV & Pettit Jr. JD – Basic Business Communication : Theory & Application (Tata Mc Grow Hill.. electronic writing process.Business Communication (Sultanchand & Sons Publication). Mohan Krishna – Business : Correspondence and Report Writing (Tata McGraw Hill. conferences. non–verbal communication. types of interview. WRITTEN COMMUNICATION Purpose of writing. teleconferencing. 1 st Edition 2006). writing memos. Types of business letter. different types of cases. EMPLOYMENT COMMUNICATION : Writing CVs. clarity in writing. e mails. 7 C’s of communication. Paralanguage. designing a presentation. Group discussions. Advanced visual support for business presentation. types of visual aid. analyzing the case. Notice. barriers & gateway in communication. case analysis approaches (systems.K. reading.MBA 018 : COMMUNICATION FOR MANAGEMENT Max. 5. Intranet. the press release. Internet. purpose of communication. SMS. skimming. RECOMMENDED BOOKS: 1. venue of meetings. reading a case properly (previewing. effective listening.
UNIT-IV (12 Sessions) E-Banking in India-objectives. Technological and Global environment. 8 Edition). Globalisation. Francis Cherunilam – Business Environment. the process of environmental scanning. Narasimhan Committee Recommendations. Environment Scanning: meaning. UNIT-III (12 Sessions) Philosophy and strategy of planning in India. Paul Justin . Social Responsibility of business enterprises. banking structure reforms. Legal. UNIT-II (8 Sessions) Overview of Political. Concepts of Mixed Economy. Mishra S K & Puri V K . Multinational Corporation (MNCs) and Transnational Corporations (TNCs). Interaction between internal and external environments. 1 Edition). The changing dimensions of these laws and their impact on business. Debit and Credit Cards. EXIM policy. FDI policy. 16 . Text and Cases (Himalaya Publishing House.Economic Environment of Business (Himalaya Publishing House.Business Environment Text and Cases (Tata Mc Graw Hill). 2. New Economic Policy.I (8 Sessions) The concept of Business Environment. Suresh Bedi . Industrial Policy in recent years. Socio-cultural.Business Environment (Pearson. FEMA. Consumer Protection Act. Shaikh & Saleem . nature and scope. An introduction to MRTP. Financial Sector reforms. Policy with regard to small scale industries. Futures and Derivatives) RBI-Role and functions. Hours : 40 UNIT. Depository system in India (Options. 3 Edition). th 5. EMI. Stock Exchange-BSE-NSE. trends and practical uses-Recent technological developments in Indian Banking (ATM. Global Competitiveness. 1st Edition) st 4. 3.Business Environment (Excel Books.MBA 021 : BUSINESS ENVIRONMENT Max. EFT) Consumerism. the monetary policy and fiscal policy. significance and nature. Suggested Readings: rd 1. basic philosophies of Capitalism and Socialism with their variants. SEBI Act.
Damages for breach of a contract. Dissolution of firms. Redressal Machinery under the act.Business Law Including Company Law (New Age International Publisher. Passing of Property. Bouncing of Cheques. Memorandum of Association. Companies Act. Regulation of Certifying Authorities. Noting and Protest. Discharge from Liability. Bill of Exchange and Cheques. Enforcement of orders and Penalties. Doctrine of Implied Authority. Electronic Governance. Capacity to Contract. Avtar Singh . Relevant Acts 17 . Impossibility and Frustration. UNIT IV (8 SESSIONS) Consumer Protection Act. Gulshan J. Digital Signature. Kinds of Companies.Offer and Acceptance. Rights and Duties of Partners : Types of Partners.C. Minor as a partner. Contract of Indemnity and Guarantee. Directors: Their powers and duties.Business Law (Vikas Publication. . Legality of object. Formation of a valid Contract . Digital Signature Certificates. Acknowledgment and Dispatch of Electronic Records. Registration of Firms. Remedies. Free consent. Consideration. Breach. 1932 Definition of Partnership and its essentials.J. Presentment. Kuchhal M. 13 Edition) th 2. The Information Technology Act. Registration and Incorporation. Penalties and Offences. 1872 Definition of a Contract and its essentials. Remedies for Breach. Attribution. Bailment and Pledge.Principles of Mercantile Law (Eastern Book Company. Discharge of a Contract by performance. 4 Edition) 3. Right of Unpaid Seller against the Goods. Holder and Holder in due course.MBA 022 : BUSINESS LAWS Max. Presumption. Procedure for complaints under the act. 1881 Definition and characteristics. 2000 Definition. Conditions and Warranties. Winding up. Hours : 40 UNIT 1 (10 SESSIONS) Contract Act. 1930 Definition of a Contract of Sale. Crossing of Cheques. . UNIT III (10 SESSIONS) Negotiable Instrument Act. Kinds of negotiable instruments. Agency. Promissory Note. 1956 Nature and Definition of a Company. UNIT II (12 SESSIONS) Partnership Act. Suggested Readings th 1. Quasi contracts. 4. Sale of Good Act. Appeals. Duties of Subscribers. Sense Electronic Records and Sense Digital Signatures. 7 th Edition). Negotiation. Prospectus. Articles of Association. Meetings. 1956 Aims and Objects of the Act.
Marketing Research (Tata Mc Graw Hill. Problems and Precautions to the Researchers. Determination and Selection of Sample Member. Process of Research: Steps Involved in Research Process. Precautions in Preparation of Questionnaire and Collection of Data. Sequencing of Questions. Suggestions and Recommendations to the Concerned Persons.Business Research Methods (Tata Mc Graw Hill.C . Gravetter .MBA 023 : RESEARCH METHODOLOGY Max. Editing and Tabulation of Data. 2007) 3.Research Method for Behavourial Sciences (Cengage Learning) 5. UNIT IV (6 Sessions) Report Preparation: Types and Layout of Research Report.Research Methods for Business students (Pearson Education. Beri G. Types of Questions. Length of Questionnaire. Various Types of Sampling Techniques. Suggested Readings: 1. Types of Business Problems Encountered by the Researcher. 2004) 18 . Measurement and Central Tendency. 2 nd Edition. UNIT III (10 Sessions) Analysis of Data: Coding. Types of Data: Secondary and Primary. Various Kinds of Charts and Diagrams Used in Data Analysis: Bar and Pie Diagrams and their Significance. Kothari C R – Research Methodology Methods & Techniques (New Age International Publishers. Bibliography and Annexure in the Report : Their Significance. UNIT II (8 Sessions) Collection of Data: Concept of Sample. Saunders . Various Methods of Collection and Data.Research Methodology (Prentice Hall of India. Drawing Conclusions. Hours : 40 UNIT I (16 Sessions) Introduction: Concept of Research and Its Application in Various Functions of Management. Check Questions. 9th Edition) 2. Preparation of Questionnaire and Schedule. Types of Research. Use of SPSS in Data Analysis. Application and Analysis of Variance (ANOVA). Edition 2008) 4. Panneer Selvam . Sample Size and Sampling Procedure. 2nd Edition. Measure of Dispersion and their Advantages. 4th Edition) 6. Research Design : Various Methods of Research Design. Precautions in Preparing the Research Report. Cooper and Schindler .
7th edition) Sharma J K .Machines Problems. Transportation problem: Various methods of finding Initial basic feasible solution and optimal solution.Operations Research (S. Unit IV (12 Sessions) Queuing Theory: Characteristics of M/M/I Queue model. uncertainty and risk situations. Chand. Saddle Point.Operations Research (Pearson.Quantitative Techniques (Vikas 1996. Two jobs and m . rd Kothari . Hours : 40 Unit I (6 Sessions) Operations Research:. Decision-making environments:. Application of Poisson and Exponential distribution in estimating arrival rate and service rate. Project Management: Rules for drawing the network diagram. duality. 2nd edition).Uses. Applications of Queue model for better service to the customers. Replacement Problem: Replacement of assets that deteriorate with time. Scope and Applications of Operation Research in managerial decision-making. Crashing of operations. 4 Edition) 19 .An Introduction (Prentice-Hall. . Sequencing Problem: Johnsons Algorithm for n Jobs and Two machines. Assignment model: Algorithm and its applications. Two-person zero-sum game. n Jobs and Three Machines.MBA 024 : OPERATIONS RESEARCH Max. Odds Method. 3 rd Edition) th Kapoor V. SUGGESTED READINGS: 1) 2) 3) 4) 5) Vohra .Decision-making under certainty.K. Decision tree approach and its applications. Pure and Mixed Strategy Games.Quantitative Techniques in Management (Tata McGraw-Hill. Unit III (6 Sessions) Game Theory: Concept of game. sensitivity analysis. graphical and simplex method of solving LP problems. Unit II (16 Sessions) Linear programming: Mathematical formulations of LP Models for product-mix problems.Operations Research . 2003. replacement of assets which fail suddenly. 3 Edition). Dominance Method and Graphical Method for solving Mixed Strategy Game. Taha Hamdy . Applications of CPM and PERT techniques in Project planning and control.
PDCA cycle.Jenkins Method. 1993) 5) McGregor D – Operations Management (McGraw-Hill. VED.FSN analysis. Method study. 1960) 6) Morton . Line of Balance. Production Cycle. Work Measurement. Six Sigma. coverage QS 9000 clauses. Unit-III (10 sessions) Production Planning techniques. SED. Process. Unit –II (10 sessions) Forecasting as a planning tool. dimensions of quality. EOQ. 1997. R J – Production and Operations Management (Prentice-Hall.Operations Management (Palgrave. 9th Edition) 3) Hill T. Definition of production and operations management.Production and Operations Management (Galgotia books. Routing Decisions. Quality improvement and cost reduction. Product Design. Factors. New Product Development. Unit-IV (10 sessions) Basic concepts of quality. coverage. Quality circles. Measurement of errors. ISO 9000-2000 clauses. 2000. Monitoring and Controlling forecasting models. Plant Location.Production & Operations Management (Oxford University Press. Productivity and Work study. Deming’s 14 principles.MBA 025 : PRODUCTION & OPERATIONS MANAGEMENT Max. Inventory Management – Objectives. Juran’s quality trilogy. 5th Edition) 2) Chary . Exponential smoothening. Inventory control techniquesABC. 2004) 8) Bedi Kanishka . Box. Forecasting types and methods. Responsibilities of Operations Manager. Layout Planning.Production and Operations Management (Tata McGraw-Hill. Hours : 40 Unit –I (10 sessions) Operations Management – An overview. Total Productive Maintenance (TPM). 2nd Edition) 20 . master production schedule. 2000) 4) Johnston R et al – Cases in Operations Management (Pitman.7QC tools and 7 new QC tools.Production and Operations Management (Vikas) 7) Haleem A. Scheduling types & principles. Classification of operations. SUGGESTED READINGS 1) Adam Jr Everetl E.
Elements of cost . Transfer Pricing : concept. cost center.) th 8) Arora M N – Cost and Management Accounting (Vikas. replacement.) st 7) Ravi M. Materials Budget. Unit III (10 Sessions) Budgeting: Concept of Budget. Unit IV (12 Sessions) Responsibility Accounting & Transfer Pricing: Concept and various approaches to Responsibility Accounting.) 6) Ravi M. types of cost.Accounting for Management (Vikas. Labour Variance. 1st Ed. cost concepts. Capital Expenditure Budget and Master Budget. 3rd Ed. types & importance . sales etc. Concept and uses of Contribution & Breakeven Point and their analysis for various types of decision-making like single product pricing. Target Costing & Life Cycle Costing : concept. Cost Management. Labour and overheads and their Allocation and Apportionment. 1 Ed. replacement.) 3) Pandey I M . Unit II (10 Sessions) Marginal Costing: Marginal Costing versus Absorption Costing. Methods of calculation of these costs and their role in management decision making like sales. Budgeting and Budgetary Control. 3rd Ed. multi product pricing. calculation of Material Variance. Cost-Volume-Profit Analysis and P/V Ratio Analysis and their implications. 1987. Neo Concepts for Decision Making: Activity Based Costing. SUGGESTED READINGS: 1) Horngren et al . 8th Ed.Materials.MBA 026 : COST & MANAGEMENT ACCOUNTING Max. buying etc. Reconciliation of Cost and Financial Accounting.) 5) Sahaf M A . 2000. Comparison of Management Accounting and Cost Accounting. Production Budget. Advantages and Limitations of Budgetary Control. uses and applications. 2002.) 4) Bhattacharyya S K and Dearden J . preparation of Cost Sheet.) 21 . Methods of Costing. Kishor – Cost & Management Accounting (Taxmann. Static and Flexible Budgeting.Introduction to Management Accounting (Pearson. establishing various cost standards. Kishor – Advanced Management Accounting (Taxmann. Preparation of Cash Budget.Management Accounting (Tata McGraw-Hill.Management Accounting (Vikas. and Overhead Variance. and its applications and implications. 12th edition) 2) Khan and Jain . strategies and applications of each. 2004. Hours : 40 Unit I (8 Sessions) Introduction: Accounting for Management. 2000.Management Accounting: Principles and Practice (Vikas. concept of investment center. profit center and responsibility center and its managerial implications. Types of Budget. Standard Costing: Concept of standard costs. 1st Ed. Sales Budget. Role of Cost in decision making. Differential Costing and Incremental Costing: Concept. 8 Ed. Value Chain Analysis.
inventory and receivables. Risk and Uncertainty in Capital Budgeting. 2004) 6) R P Rustagi . 9 Ed. 12th Ed. Kishor . weighted average cost of capital and implications. Unit IV (12 Sessions) Dividend Decision: Concept of retained earnings and plough back of profits. debentures and bonds as sources of long-term finance. SUGGESTED READINGS: th 1) Pandey I M . 2003. preference shares. Gordon’s Model and Modigliani Miller Model. Process & Techniques of Capital Budgeting and its applications. Gitman . operating and combined leverage alongwith implications. 2000. Relevance and Irrelevance Theories of dividend decision : Walter’s Model.MBA 027 : FINANCIAL MANAGEMENT Max. Time Value of Money. Overview of Working Capital Decision: Concept. Factors affecting dividend decision. 3rd Ed.) 5) Prasanna Chandra . components. factors affecting working capital requirement. Traditional and Modigliani Miller Approach. Profit maximization vs. Cost of Capital : Cost of equity. Concept and Approaches of capital structure decision : NI. Unit III (10 Sessions) Financing Decision: Long-term sources of finance. scope and objectives of finance. Unit II (8 Sessions) Investment Decision: Appraisal of project. 2004. 2004) 4) Khan and Jain . Risk and Return Analysis.Financial Management (Tata McGraw Hill.Financial Management and Policy (Pearson Education. 9) Damodaran – Corporate Finance –Theory & Practice (Wiley. 2nd revised ed. debentures and retained earnings. EBIT-EPS Analysis & Indifference Points.) 3) Knott G .Financial Management (Galgotia. Hours : 40 Unit I (10 Sessions) Introduction: Concept of Finance.Financial Management (Taxmann.Financial Management (Palgrave. 2004) st 8) Ravi M. Functions of Finance Manager in Modern Age.Financial Management (Vikas. Working Capital Management: Management of cash. Wealth maximization.). 1st Ed. NOI. Concept.) 7) Lawrence J. preference shares.Principles of Managerial Finance (Pearson Education. potentiality of equity shares. 1 Ed. Introduction to Working Capital Financing. Financial decision areas.) 22 .) 2) Van Horne .Fundamentals of Financial Management (TMH. Leverage Analysis – financial.
Difference between HRM and Personnel Management. Fringe Benefits. Methods and issues of training and management development programmes. Compensation Administration: Nature and Objectives of compensation. Fair Wage and Living Wage.). 3. UNIT IV (10 Sessions) Discipline and Grievance Procedures: Definition. Rao VSP – Human Resource Management. implementation and evaluation. 4 Ed. Incentive Payments : Meaning and Definition. Disciplinary Procedure.).MBA 028 : MANAGING HUMAN RESOURCES Max. retrenchment. Job Analysis – Job Description. Dessler – Human Resource Management (Prentice Hall. Promotion. 10 Ed. UNIT II (8 Sessions) Human Resources planning: Definition. UNIT III (10 Sessions) Training and Development: Purpose. Human Resources Development in India: evolution and principles of HRD. principles and types. Strategic Human Resource Management : Nature of Strategies and Strategic Management. selection methods. importance and approaches of Industrial Relations. Role of HR managers. Transfer – reason. 10th Ed. Voluntary Retirement Scheme. Nature and Scope. Job Specification. and evaluation of process. Procedures and Techniques including 360 degree Performance Appraisal. Personnel functions. The systematic approach to selection: the selection procedure. recruitment procedures. The systematic approach to recruitment: recruitment policy. the design of application form. Purpose of appraisal. Hours : 40 UNIT I (12 Sessions) Human Resources Management (HRM) : Meaning.) 23 . 2 Ed. Human Resources Information system (HRIS): HR accounting and audit. the offer of employment. Job Evaluation. dismissal. Bernardi – Human Resource Management (Tata McGraw Hill.Human Resource and Personnel Management (Tata McGraw Hill. 5 Ed. resignation. nd 2. Grievance Handling Procedure. Types and Scope of incentive scheme. Separation – lay-off. Strategy Formulation. Ivansevich – Human Resource Management (Tata McGraw Hill. Aswathappa K . Strategic Management Process – Environmental Scanning. Incentive Schemes in Indian Industries. Transfer and Separation: Promotion – purpose. HRM functions and objectives. Suggestion Readings : th 1.) th 4. principles and types. processes and limiting factors. Performance Appraisal: Definition. purposes. HRD Vs. components of pay structure in India. Prerequisites for an effective incentive system. Evolution of HRM environment – external and internal. recruitment methods and evaluation. Industrial Relations: Nature.) th 5. Text and Cases (Excel Books. Wage Policy in India – Minimum Wage.
re-order point / re-order level fixation. Unit IV (8 Sessions) Recent Issues in SCM : Role of Computer / IT in Supply Chain Management. Chopra Sunil and Peter Meindl . (I.) th 2. various costs associated with inventory. Purchasing & Vendor management: Centralized and Decentralized purchasing. Use of mathematical model for vendor rating / evaluation.) st 3.MBA 031 : SUPPLY CHAIN MANAGEMENT Max. Gopal .) 5.Material Management. st 4. logistics sub-system. bullwhip effect in logistics. Raghuram G. .New Delhi.A Text Book of Logistics and Supply chain management (Macmillan. Agarwal D. 5 Ed. Various flows (cash. Features and Implementation. Krishnan Dr.Supply Chain Management (Macmillan. management of stores.Logistics and Supply Chain Management (Macmillan. various EOQ models. Just-In-Time & Kanban System of Inventory management. 1 Ed. Value Addition in SCM-concept of demand chain management. functions of purchase department and purchase policies.A.) . value and information). 1st Ed. single vendor concept. Hours : 40 Unit I ( 8 Sessions) Introduction: Basic Concept & Philosophy of Supply Chain Management. buffer stock (trade off between stock out / working capital cost).K. Unit III (12 Sessions) Inventory Management: Concept. 1 Ed. accounting for materials.S. inbound and outbound logistics.M. CRM Vs SCM.Supply chain management (Pearson. 3 rd Ed. Benchmarkingconcept. SDE / VED Analysis.) 24 . benefits and case examples. SUGGESTED READINGS 1. Essential features. different models. Logistics costs.I. lead time reduction.). exercises –numerical problem solving . (Pearson. Outsourcing-basic concept. Unit II (12 Sessions) Logistics Management: Logistics as part of SCM. Key Issues in SCM. ABC. Distribution and warehousing management. . Sahay B.
2 Ed. Mergers & Acquisitions. Finance. Activity based Costing.. Hours : 40 UNIT I (8 Sessions) Introduction. UNIT II (10 Sessions) Environmental Scanning.) 4. Corporate Strategy. Strategic Choice. Budhiraja S. SAP Scanning. . 1st Ed. through Human Resource Management: through values and ethics. HR and Global Competitiveness.) nd 5.R.Business Policy and Strategic Management (Tata Mc Graw Hill. Strategic Management. Impact of globalization. Lawrence R. Thomson . GE 9 Cell. Value-Chain Approach. Corporate Parenting. Kazmi Azar . Role of Strategic Management in Marketing. and Robinson J. Competitive Intelligence ETOP Study. 1st Ed. UNIT III (10 Sessions) SWOT Analysis.Strategic Management: Concepts and Cases (Tata Mc Graw Hill) 7. Mc Carthy D. Stability. . David and Rangaragjan Krish .Strategic Management (AITBS) 3. Stages of corporate development. and Curran J. Process of Strategic Planning. Strategic Alliances. Basic Model of Strategic Management.Business Policy and Strategy (Prentice Hall of India) 8. Suggested Reading: 1.. Organization Life Cycle. Wheelen Thomas L. Impact of Internet and E-Commerce.Business Policty and Strategy (AITBS) 25 .B. Various Corporate Strategies: Growth/ Expansion. Pearce II John A. Glueck William F. Resource based approach. Business Policy. Strategic Information System. BCG Model. Management and Control... OCP. TOWS Matrix. Retrenchment & Combination Strategy. Hunger J.R. . Strategic Budget and Audit.B.Concepts in Strategic Management and Business Policy (Pearson Education. Corporate Analysis. Mc Kinsey’s 7S Model. and Athreya M. Porters Model: 5 Force and Porters Diamond Model. Case Study related to the Entire Syllabus. UNIT IV (12 Sessions) Strategy Implementation through structure. Basic Concept of Strategic Management. Functional Strategy. Portfolio Analysis.) 6. Mission. Industry Analysis. Scanning Functional Resources. Corporate Restructuring.MBA 032 : STRATEGIC MANAGEMENT Max. Diversification. and Richard B.Cases in Strategic Management (Tata Mc Graw Hill.Jauch. Objectives. Cliff Bowman . Strategic Decision Making. Minichiello Robert J.Business Policy and Strategic Management (Frank Brothers) 2. Vision.J. .
Ross. Cross Functional Information Systems Unit II (10 Sessions) Role of MIS: Strategic Advantage with MIS. Implementing Business Systems. Virtual Reality . Cyber Crime and Privacy Issues. Fuzzy Logical Control System.) 4. Becoming an Agile Company.) th 2. Ethical Responsibility .) 26 . Arora Ashok. Conversion and Maintenance Unit IV (8 Sessions) Applications: Enterprise Resource Planning (ERP). Prototyping. Bhatia Akshaya – Management Information System (Excel.Management Information Systems: Managing the Digital Firms (Prentice Hall. 1st Ed. Documenting. Executive Information System(EIS). Management Information System(MIS). Creating a Virtual Company.) rd 3. Using IT for Strategic Advantage: Business Process Re-engineering. Building a Knowledge Creating Company Unit III (10 Sessions) Developing MIS Systems: System Development Life Cycle. Investigation Phase. Claggett – Information System For Modern Management (PHI. Management Support System(MSS). Testing.Business Ethics. Transaction Processing System(TPS). O’Brien James . Artificial Intelligence(AI) . Jawedkar W S . Laudon K C and Laudon J P .Management Information System (Tata Mc Graw Hill. 12 Ed.MBA 033 : MANAGEMENT INFORMATION SYSTEM Max. The Value Chain and Strategic IS. Feasibility Analysis. Murdick. Operations Support System (OSS). Expert System(ES). Process Control System(PCS).Management Information System (Tata Mc Graw Hill.) 5. Technology Ethics. Improving Business Quality: Total Quality Management.) nd 7. Decision Support System(DSS). 2nd Ed. Suggested Readings : 1. 3 Ed. Customer Relationship Management (CRM). Training. Applications Of Artificial Intelligence : Neural Networks. 2 Ed. Enterprise Collaboration System(ECS).) rd 6. Stair & Reynolds – Fundamentals of Information Systems (Thompson. 3 Ed. Davis & Olson – Management Information System (TMH. Hours : 40 Unit I (12 Sessions) Introduction: Concept of Data and Information. Competitive Strategy Concept. . Information Systems. 1st Ed. System Analysis (DFD and ER Diagram). Security and Ethical Challenges Of IT. Classification. System Design.
Process of Communication. Nature and Scope of Advertising. Suggested Readings 1. Participants in IMC.) th 3. Advertising and Other Promotional Tools. Hawkins. Best and Coney . Role of Advertising in Promotion Mix. Customer and Competitor Analysis. STP Strategies for Advertising. Loudon D. Management of Advertising Agencies. rd 3 Ed. and Kanuk Leslie Lazar . Promotion and Marketing Communication. Subcultures. Factors contributing to IMC. Consumer Attitude Formation and Change.Consumer Behaviour (Tata Mc Graw Hill. Reasons for Studying Consumer Behaviour. Personality and Self Concept.) 7. Promotion Mix. Clow and Baack . Purchasing Processes. PostPurchase Behaviour. Social Class. Testing of Advertising Effectiveness. 4th Ed. IMC Promotion Mix. Integrated Marketing Communication (IMC). Hours : 40 UNIT I (8 Sessions) Introduction: Defining consumer Behaviour. Belch MA and Belch GE . Role of Creativity in Copywriting Media Planning.) 4.MBA 034 : CONSUMER BEHAVIOR & MARKETING COMMUNICATION Max. Consumer Learning. UNIT III (8 Sessions) Communication. 6th Ed. Personal Influences and Diffusions of Innovations. Ethical and Social Issues in Advertising. Copywriting. Consumer Perception. Motivation. Marketing Communication.) 6. Challenges in IMC. UNIT II (8 Sessions) Individual determinants of Consumer Behaviour. Objectives of Marketing Communication.) 2. Batra Myers and Aker . Consumer Decision Process: Problem Recognition. UNIT IV (16 Sessions) Advertising Management.Integrated Advertising. 2004) 27 . Reference Group and Family Influences.Advertising Management (Pearson/ Prentice Hall.Consumer Behaviour (Tata Mc Graw Hill. Search and Evaluation. Semenik Richard J . 9 Ed. 9th Ed. (Pearson Education.L.) 5. Role of Advertising in Natural Development. Organization Buying Behaviour.Consumer Behaviour (Pearson/ Prentice Hall. Schiffman Leon G. 5th Ed. Process of Advertising. Environmental Influences on Consumer Behaviour: Culture. Overview: Meaning. Sponsorship: POP: Supportive Communication. Role of E-Commerce in Marketing Communication. Understanding Consumer and Market Segments.Advertising and Promotion. Consumerism. IMC Management & Planning Model. and Bitta Della . Campaign Planning: Message Creation.An Integrated Marketing Communication Perspective (Tata Mc Graw Hill. Consumer Behaviour Models. Preparation and Choice of Methods of Advertising Budget.Promotion & Integrated Marketing Communications (Thomson.
Innovation & Creativity (Crest) 2001. Marketing.Strategic Management (Addison-Wesley. Hours : 40 Unit I (10 Sessions) Entrepreneurship: Definition of Entrepreneur. Venture Capital: Venture capital.Understanding Enterprise: Entrepreneurship and Small Business (Palgrave. Development of entrepreneurship. 2003) 5. Project Planning: Evaluation. Hunger J D and Wheelen T L . Classification of Entrepreneurship. 6. Concept of Entrepreneurship. Culture. Entrepreneurial motivation and Barriers. Govt. Unit IV (10 Sessions) Family and Non Family Entrepreneur: Role of Professionals. Policies for SSIs. Nina Jacob.Creativity in Organisations (Wheeler. Financial Institutions and Small scale Industries.Entrepreneurship (Prentice-Hall. Holt . Stages of economic development. Synectics. Brainstorming. locating venture capitalists. Professionalism vs family entrepreneurs. Functions of an Entrepreneur. Screening and Project Identification. Theory of Entrepreneurship.Creativity and Innovation (IPP. Bridge S et al. Creative Performance. 1998) 3. Venture capital process. Unit II (10 Sessions) Creativity and Entrepreneurial Plan: Idea Generation. Incentives and facilities. Value Analysis. Unit III (10 Sessions) International Entrepreneurship Opportunities: The nature of international entrepreneurship. Internal and External Factors. Innovation. Suggested Readings: 1. stages in entrepreneurial process. Couger. Jonne & Ceserani . Feasibility Analysis: Economic. International versus domestics’ entrepreneurship. 1999) 2. Financial and Technical. Institutional support for new ventures: Supporting Organizations. 1999) 28 . Dollinger M J . C. Importance of international business to the firm. Role of Woman entrepreneur. Nature and Overview.MBA 041 : ENTREPRENEURSHIP DEVELOPMENT Max. 1999) 7. . 4. Creative Problem Solving: Heuristics.Entrepreneurship : New Venture Creation (Prentice-Hall) 1998. Monitoring and Control segmentation.
Mergers and Acquisitions. Vedas. Corporate Disclosure and Investor Protection in India UNIT-II (10 Sessions) Values impact in Business: Indian Value System and Values. patents. 6 Ed. Mahabharata.Managing for Value (New Age International Publishers. Promotional Strategies. Corporate Governance and the Role of Board (BOD). Brand Building.Ltd. Ethics and Information Technology. Ethics and social responsibility. UNIT-IV (12 Sessions) Corporate Strategy: Global industrial competition.Business Ethics (Tata McGraw Hill.Business Ethics and Managerial Values (Deep & Deep Publications Pvt. Horizontal Organisation. Ethics and human resource. need of corporate governance code. Teaching from scriptures and tradition (Geeta. 2007) 3) S. Supply Chain Management. Hours : 40 UNIT-I (8 Sessions) Corporate Governance: Issues. 6) Mathur UC – Corporate Governance & Business Ethics (Mc Millan). Code of Corporate Practices. Diversification. Total Quality Management.MBA 042 : CORPORATE GOVERNANCE. Corporate Social Reporting. Corporate Governance System Worldwide. Corporate Restructuring. Bible and Quran) UNIT-III (10 Sessions) Ethics impact in Business: Ethical Issues in Capitalism and market systems.K. Social Responsibility of Corporates. Upanishads. Bhatia . 2002) 2) Laura P Hartman Abha Chatterjee . Intellectual property rights like designs. Competitive Strategy. Iyer . Ethics in finance. Ramayana. Benchmarking. trade marks. Suggested Readings: 1) S. VALUES & ETHICS Max. copy rights.) 5) Reed Darryl – Corporate Governance. Information Technology. Economic Reforms & Development (Oxford). Ethics and marketing. Ethical theories and approaches. 2000) th 4) Velasquez – Business Ethics – Concepts and Cases (Prentice Hall. The Indian Scene.S. 29 .
Carl Jung and MBTI.Understanding Organizational Behaviour (Oxford. Personality Patterns. Moulding the Personality Pattern..et al . 4 th Ed.) 7. Johari – Window. UNIT III (8 Sessions) Training : Concept. Role. Transactional Analysis.) 4.) 30 . UNIT IV (12 Sessions) Training Need Assessment: Determination of Training Needs. Personality & Personal Effectiveness : Psychometric Theories – Cattele and Big Five. 2 Ed. Symbols of Self.) 3. Approaches to Training Needs Assessment. Types of Training.Theories of Personality (Wiley-India Text Books.) nd 2.) 5. Methods of conducting Training. Developing an Integrated Approach of Learning in Training Programme. 6th Ed. Persistence & Change. Designing Training Programmes. Need and Importance of Training. Evaluation of Training Programmes. Hall Calvin S.Training for Development (Vistaar Publication.Training for Development (Excel Books. Tapomoy Deb . UNIT II (8 Sessions) Personality Determinants : An overview of Personality determinants. Hours : 40 UNIT I (12 Sessions) Personality : Meaning & Concept.Training & Development Concepts & Application (Ane Books.Personality: Classic Theories and Modern Research (Pearson) nd 6. 1st Ed. Suggestion Readings : st 1.K. 1 Ed. Friedman & Schustack . Understanding Process of Learning. Personal Effectiveness. Psychodynamic Theories . Udai Pareek . Hurlock..Personality Development (Tata McGraw Hill. Elizabeth B . 2 Ed. Sahu R. Evaluation of Personality : Sick Personalities and Healthy Personalities. TNA Cycle of Events. Lynton & Pareek .MBA HR 01 : PERSONAL GROWTH AND TRAINING & DEVELOPMENT Max. .
unions after independence. Trade Unions and Labour Legislation (Pearson Education. Role of State. Suggested Readings : th 1. . UNIT IV (16 Sessions) Labour Legislations: Industrial Dispute Act. Nature of Industrial Relations. problems of Trade Unions. 2006. ILO in IR. Factories Act. Singh B. International Dimensions of IR. Mamoria CB. 2000. Workmen’s Compensation Act. Human Resource Management and IR. Sinha .) nd 5. Trade Union. Workers’ participation in management. Objectives of IR.) st 2. unions in the era of liberalization. Employers’ Organisation.Industrial Relations.Dynamics of Industrial Relations (Himalayan Publications. Srivastava SC . Employees Provident Fund Act. 4th Ed. Payment of Wages Act. concept. 1 Ed. Important Provisions of Employees’ State Insurance Act. UNIT III (6 Sessions) Technological Change in IR-Employment issues. Gankar . Trade Union Response. Management Strategy. UNIT II (12 Sessions) Trade Unionism : Trade Union : origin and growth. Mamoria.Industrial Relations and Labour Laws (Vikas. 1st Ed.D. Venkata Ratnam – Industrial Relations (Oxford.) 3.) 31 . Absenteeism. Payment of Gratuity Act.) 4. Hours : 40 UNIT I (6 Sessions) Overview of Industrial Relations : Concept of Industrial Relations. functions and role of Trade Unions in collective bargaining. Labour turnover.Industrial Relations (Excel.MBA HR 02 : INDUSTRIAL RELATIONS AND LABOUR ENACTMENTS Max. Grievance Handling Procedure. objectives. Integrative Approaches to HRM. Labour problems : Discipline and misconduct.Management Approaches. 2 Ed. Evolution of IR in India . 15 Ed.
Group Cohesion. Ginnetts Team Effectiveness Leadership Model. Curphy . Building Technical Competency.) th 2. Groups – Nature. Team Building for Work Teams. Suggested Readings : 1. 6 Ed. Contingency Theories of Leadership. Building High Performance Teams. Yukl G . Advanced Leadership Skills.Leadership (Crest Publishing House) 32 . Assessing Leadership & Measuring Its effects. Concepts and Myths about Leadership.) st 3.Effective Team Work (Excel Books. Teams – Effective Team Characteristics and Team Building. Components of Leadership.Leadership. 5th Ed. Followers and situation. UNIT IV (10 Sessions) Leadership Skills – Basic Leadership Skills.Leadership in Organisations (Pearson. Ginnett. Sadler Philip .MBA HR 03 : TEAM BUILDING & LEADERSHIP Max. Leadership Traits. Leadership and Values.Leader. UNIT III (10 Sessions) Groups. West Michael . Leadership Behaviour. Stages of Group Development. Group Roles. Group Size. 1 Ed. UNIT II (10 Sessions) Focus on the Leader – Power and Influence. Leadership and Change. Hours : 40 UNIT I (10 Sessions) Leadership – Meaning.) 4. Teams and Their Leadership. Hughes. Group Norms. Enhancing The Lessons of Experience (Tata Mc Graw Hill.
UNIT IV (8 Sessions) Emergence & Growth of Counselling: Factors contributing to the emergence. Strategy and Planning for Negotiation. Lewicki. Modern Trends in Counselling – Trends. Best Practices in Negotiation – Fundamental Structure of negotiation and BATNA.) st 3.Negotiation Made Simple (Excel Books. Cohen S .30-35 and pp.Negotiation Skills for Managers (Tata Mc Graw Hill.The Dabhol Debacle ( Negotiation Made Simple. Singh Kavita .L. Second Edition Page 410-415). Characteristics. Cognition and Emotion Communication: What is communicated during negotiation and how people communicate in Negotiation.Counseling and Guidance (Tata Mc Graw Hill.) 6.Role Negotiation at Bokaro Steel Plant (Understanding Organizational Behaviour. Strategy and Tactics of Distributive Bargaining. Influence of Culture on Negotiation: Case II . 6th Ed. Pareek Udai . Role of a Counsellor and Model of Conselling.) st 5. Humanistic Approaches and Rogers Self Theory Counselling Process : Steps in Counselling Process. (Thomson India. 1 Ed.) 7.) st 2. Welfel. .Understanding Organisational Behaviour (Oxford) – for case in Unit II. Rao S. 2nd Ed. Excel Books pp. Patternson . Oxford. 1 Ed. Approaches to Counselling: Behaviouristic. UNIT III (8 Sessions) International and Cross Cultural Negotiation: Context and Concept. Strategy and Tactics of Integrative Negotiation. A Multi theoretical Integrative Approach.MBA HR 04 : NEGOTIATION & COUNSELLING Max. 196-197). UNIT II (12 Sessions) Negotiation Sub processes: Perception. Saunders & Barry . By Udai Pareek. Rao S N . SL Rao. Case I .Netgotiation (Tata Mc Graw Hill. 5 Ed.Counselling Skills for Managers (PHI. Hours : 40 UNIT I (12 Sessions) Negotiation: Nature. 1 Ed. 33 . Suggested Readings : th 1.) 4.The Counselling Process.
Physical Evidence: Role of Communication in Service Marketing. (Person Education. Service Product Planning. Devising Financial Services. Govind Apte .) rd 3. Love lock Christopher . 1 Ed.Services Marketing (Oxford University Press) 34 .MBA MK 01 : MARKETING OF SERVICES Max. UNIT IV (8 Sessions) Services in Global Perspective: International Marketing of Services Recent Trends. Targeting and Positioning of Financial Services. Understanding Customer Expectations and Zone of Tolerance. Role of Technology in Services Marketing. Home Loans.Services Marketing (Tata Mc Graw Hill. Importance of Customer Relationship Management : Specific for Service Industry. Service Pricing Strategy. Services Strategy and Organizing for Global Marketing. Segmenting.Services Marketing: Text and Cases (Palgrave. Suggested Readings: 1.Service Marketing (Macmillian. Process of Operations and Delivery of Services. Woodruff Helen . Technology and Strategy (Pearson Education. Service Marketing System: Service Quality. Segmentation and Zone of Tolerance.The Essence of Service Marketing (Prentice Hall of India) st 6. People and Internal Communication.Services Marketing. Services Distributions.) 4. Zeithaml . Rama Mohana Rao . 1st Ed. Baron S and Harrisk . Payne Adrian . 3 Ed. Insurance and Banking. Hours : 40 UNIT I (8 Sessions) Introduction: Difference between Product and Services Marketing. Characteristics of Services Classification of Services. 5 Ed. Developing the Service Product/ Intangible Product. Understanding the Customer Expectations. Paradigms in Services Marketing.) 5. UNIT III (8 Sessions) Marketing of Financial Services: Deciding the Service Quality.) th 2. Key Decisions in Global Marketing. 2nd Ed. Targeting and Positioning of Services UNIT II (16 Sessions) Services Marketing Mix: Augmented Marketing Mix. Marketing of Telecom/ Insurance Services.Services Marketing: People.) 7. Principal Driving Force in Global Marketing of Services. Marketing Mix Strategies with Special Reference to Credit Cards. Services Promotions.
Criteria for a Good Scale. Difference between Probability and Non-probability Sampling. Problem Associated with Sampling.. Attitude Scales: The Concept of Attitude. Component of Attitude. Distinction between Scientific and Non-Scientific Method. Hypothesis Testing. Green Paul E. SUGGESTED READINGS: 1. Drawing Conclusions. Objective of Marketing Research. Marketing Research during different phases of the administrative process. General Procedure in Attitude Scaling. Beri .) th 5. Scientific Method of Investigation : Scientific Method. Marketing Information System : Concept. Need for Marketing Information System.Marketing Research (Prentice Hall of India. Objective of Sampling. Difficulties in Applying the Scientific Method to Marketing. UNIT V (4 Sessions) Report Preparation: Types and Layout of Research Report. Determining Sample Size. .) 3. Tull Donald S. Difficulty of Measurement. Precautions in Preparing the Research Report. Hours : 40 UNIT I (10 Sessions) Introduction: Definition of Marketing Research. Precautions in Preparation of Questionnaire & Collection of Data. UNIT III (8 Sessions) Measurement and Scaling: Types of Scales. Bibliography and Annexure in Report. Selected Attitude Scales. and Albaum Gerald .Essence of Marketing Research (Cengage Learning) 8. Regression Analysis. 2nd Ed.. Development of Marketing Measures.) 7. Sources of Error. Basic Methods of Collecting Data: Questionnaire Method / Observation Method -Advantages & Disadvantages. Rating Methods. Tull & Hawkins . Nargundkar . 9th Ed. Advantages & Disadvantages of Primary Data & Secondary Data. Scientific Method in the Physical Sciences and Marketing.) 6. Primary and Secondary Data: Methods of Collecting Primary Data. Important Experimental Research Designs.MBA MK 02 : MARKETING RESEARCH Max. Steps in Sample Design. Bi-variate Analysis: Chi square. William G. Components of Marketing Information System. Giving Suggestions and Recommendation to the Concerned Persons. Essentials Characteristics for Selecting Secondary Data. Luck and Rubin . Rank Correlation. Analysis of Variance.Marketing Research (Tata McGraw Hill. 7th Ed. Zikmund and Babin Barry J. Marketing Research Process UNIT II (8 Sessions) Research Design: Various Method of Research Design. Application of Marketing Research. Methods of Observation. 4 Ed. 5th Ed. Churchill Gilbert A.Marketing Research (All India Traveler Book Seller) 2. Process of Marketing Information System. and Iacobuce Dawn .Marketing Research Methodological Foundation (Cengage Learning. Correlation. Analysis and Estimation. Advantages & Disadvantages of Different Techniques of Sampling. UNIT IV (10 Sessions) Data Processing.) th 4. Limitations of Attitude Measurement.Marketing Research (Tata McGraw Hill.Research for Marketing Decisions (Prentice Hall of India. Sampling: What is Sampling.Marketing Research: Measurement & Method (Prentice Hall of India. Limitation of Marketing Research. Byod & Others . Various Techniques of Sampling.) 35 . 6 Ed.
Training and Compensating the Sales Force. Training the Distributors Sales Team. Hours : 40 UNIT I (14 Sessions) Introduction: Selling as a Part of Marketing. Concept of Personal Selling. Donaldson B . and Govoni Norman A.) 7. 6 Ed.. UNIT IV (8 Sessions) Channel Management: Forces of Distributing Systems.) 4. EL-Ansary A.T. UNIT II (10 Sessions) Sales Force Management: Organising the Sales Force.MBA MK 03 : SALES AND DISTRIBUTION MANAGEMENT Max.) th 5.Marketing Channels (Prentice Hall of th India. Rosenbloom – Marketing Channels (Cengage Learning.) 6. Channel Conflicts and their Resolutions.) 36 . Still Richard R. and Anderson E . Cundiff Edward W. Coughlan A. Designing Sales Territories and Sales Quota. Goals in Sales Management: Goal Setting Process in Sales Management. UNIT III (8 Sessions) Introduction to Distribution Management: Concept of Distribution Channel. Formulating Selling Strategies.I. Process of Personal Selling.Sales Management : Theory and Practice (Palgrave) 2. Distributors Selection and Appointment. Strategies th and Cases (Pearson Education. Sales Contests. The Ones of Personal Selling. 5 Ed. Importance of a Channel. Designing the Structure and Size of Sales Force. Techniques of Sales Forecasting. Leading and Motivating the Sales Force.Selling and Sales Management (Pearson Education) 3. Johnson and Marshall . Recruitment and Selection of Sales Force. 7 Ed. Primary Distributors. Distributors: Policies and Strategies. Analyzing Market Demand and Sales Potential.. Jobber David and Lancaster Geoff . Sales Management Process. Preparation of Sales Budget. Types of Channels. Specialized Distributors and Participants. Sales Management and Salesmanship. Evaluation and Analysis. Qualities of a Successful Salesman.Sales Force Management (Tata Mc Graw Hill. Stern Louis W.P . 8th Ed. Role of Sales Manager. Spiro .Sales Force Management (Tata Mc Graw Hill.Sales Management: Decisions. 11th Ed. Suggested Readings 1.
Going International. International Retailing: Internationalization and Globalization. Development and Control. Web. Retail Institutions by Store-based Strategy-Mix. and Cullen P . Structural Change. UNIT III (8 Sessions) Managing Retail Business: Retail Organization and HRM.. Service Characteristics. Perceptions of Service Quality.Retail Management . Merchandise Management Retail Pricing. Development and Implementing Plans. Culture.Functional Principles & Practice (Jaico Publications. Store Design and Layout.) 5. Internal Store.Retailing (Cengage Learning. The Customer and Retail Business: Knowing your Customers. The Store and its Image.J. Financial Dimensions. and Griffith David A . Managing Retail Services. The Internalization Process. Focusing on the Consumer.MBA MK 04 : RETAIL MANAGEMENT Max.Retailing Management (Tata McGraw Hill. Learning. Newman A. UNIT II (10 Sessions) Situational Analysis: Retail Institutions by Ownership. Targeting Customers and Gathering Information. Berman B and Evans J. Mapping Out Society. Visual Merchandising and Atmospherics.. Choosing a Store Location: Trading Area Analysis.) 4. UNIT IV (14 sessions) Delivering the Product: Retail Information Systems. Vedmani G. Lusch Robert F. The External Store.) st 7. Motivation and Perception.Retailing: An Introduction (Pearson Education.Retailing : Environment and Operations (Vikas. Promotional Strategies used in retailing.) 2.) st 6. Type of Retail Outlets. Functions of Retailing Driving Forces for Retailing.R . Business and International Management. 1st Ed.Retail Management (Pearson Education. Attitude.) 37 .) th 3. Shopping at World Stores. 1 Ed. Market Structure. Retail Organisation and Operations Management. Michael Levi M and Weitz BW .Retailing (Cengage Learning. 5 th Ed. 5 Ed. Dunne Patrick M. Hours : 40 UNIT I (8 Sessions) Overview of Retailing Environment and Management: Retailing. Suggested Readings: 1. Communicating with Customers. Nonstore-based and other Forms of Non Traditional Retailing. Gibson . Display. 4th Ed. Definition and Concept. Building and Sustaining Relationships. 1 Ed. Branding. Site Selection. Strategic Planning. 9 th Ed. People in Retailing. Retail Planning. Newman and Cullen . Cox Roger and Brittain Paul .
Classification. alternative strategies. factors affecting size of receivables. Pandey. P . with reference to Government policies. Overview of Working Capital Management Unit II : Management of Cash and Marketable Securities (8 Sessions) Meaning of Cash. Unit III: Management of Receivables & Inventory (12 Sessions) Receivables: Nature & cost of maintaining receivables. Credit Management in India. SUGGESTED READINGS 1.MBA FM 01 : MANAGEMENT OF WORKING CAPITAL Max. objectives of receivables management. etc. Ravi M. 6th Ed. trade credit. 2005) 6.Financial Management (TMH. types. 5th Ed.Working Capital Management (Excel) 2.Aggressive & Defensive. compensating balances . Cash Management: basic strategies.M. reasons for holding marketable securities.) 4. Working Capital Cycle. choice of securities. Kishore . etc. commercial papers. V. accounts payable. Collection Policies. credit standards. risks and costs associated with inventories. certificates of deposit. determination of potential credit policy including credit analysis. bill discounting. Inventory: Need for monitoring & control of inventories.) 7. I. credit terms. Cash Budget. Periasamy. Inventory Management: Minimizing cost in inventory. Hours : 40 Unit I : Introduction to Working Capital (10 Sessions) Nature. bank loans. techniques and processes.Financial Management (Vikas. Marketable Securities: Concept. objectives of inventory management. order quantity. 2007) 3.Working Capital Management (Anmol) 5. Working Capital Policy . mechanism and cost-benefit analysis of alternative strategies for financing working capital : accrued wages and taxes.Financial Management (Taxmann. . Dheeraj Sharma . Techniques of Inventory Management . order point etc. Assessment and Computation of Working Capital Requirement. Khan & Jain . factors determining cash needs. short term credit. secured term loans. Motives for holding cash. Rangrajan and Mishra .K. overdrafts. Cash Management Models. Cash Management Practices in India. 9th Ed. credit period. policies for managing accounts receivables. Bhalla . Unit IV: Working Capital Financing (8 Sessions) Need and objectives of financing of working capital.Working Capital Management (Himalaya. Scope and Definition of Working Capital. factoring. Benefits of holding inventory. objectives of cash management.) 38 . Profitability–Liquidity trade-off. Pattern and sources of Working Capital Financing in India.Working Capital Management –Theory & Practice (Himalaya.
Single Index Model. Bond theorem. 1 Ed. Nature of Stock Markets: EMH (Efficient Market Hypothesis) and its implications for investment decision. 6th Ed. 2008) 2) Fischer and Jordan . industry and company analysis Valuation of Debentures/Bonds : nature of bonds.Security Analysis and Portfolio Management (Vikas. Capital market theorem. trade off. Regulatory Mechanism: SEBI and its guidelines. calculation. CAPM (Capital Asset Pricing Model) and Arbitrage Pricing Theory. Portfolio risk and return. Valuation of Equity: Nature of equity instruments. Trading of securities: equity and debentures/ bonds. Stock Exchange and New Issue Markets . trading. Portfolio Management and Mutual Fund Industry SUGGESTED READINGS: 1) Chandra P .their nature. Valuation of Derivatives(Options and futures): concept. systematic and unsystematic risk components. valuation. 1996. Unit II (14 Sessions) Risk & Return : Concept of Risk. Duration. Finding alternatives and revision of portfolio. 6th edition) st 3) Ranganatham .) st 4) Pandian P .Investment Analysis and Portfolio Management (Pearson Education. Unit IV (8 Sessions) Portfolio Management and Performance Evaluation: Performance evaluation of existing portfolio.MBA FM 02 : SECURITY ANALYSIS AND INVESTMENT MANAGEMENT Max. Investor Protection. Selection of Portfolio: Markowitz’s Theory. Hours : 40 Unit I (08 Sessions) Overview of Capital Market: Market of securities.Security Analysis and Portfolio Management (Prentice-Hall. Measures of risk and return.Investment and Indian Perspective (TMH. Term structure of interest rates. Kane. Approaches to Equity Valuation: Technical Approach – overview of concept & tools used and Fundamental Approach – economy. Equity Valuation Models. valuation. Marcus & Mohanti .). Sharpe and Treynor measures.Investment Analysis and Portfolio Management (Tata Mc Graw Hill. Unit III (10 Sessions) Portfolio Analysis and Selection: Portfolio concept.) 5) Bodie. functioning and limitations. calculation of beta. 39 . Beta as a measure of risk. 1 Ed. structure.
Foundations of Financial Markets and Institutions (Pearson Education.Management of Financial Institutions (Himalaya.Financial Institutions and Markets (Tata McGraw-Hill. Consumer Credit and Plastic Money – concept. scope and importance etc.M & Nigam Divya .Financial Services & Markets (Thomson. Types of lease and their implications. Management of Non. working and strategies for commercial viability. Techniques of regulation and rates. Overview of Foreign Exchange Market. Insurance & Mutual Fund organisations Their status. Securitization of Auto loans and housing loans. Financial Sector Reforms in India.) 40 . 1st Ed.differences and implications for the business. Asset Liability Management . Size and scope. banking sector reforms. Liquidity Management. 2003) 5) Srivastava . nature.Financial Services (Tata Mc Graw Hill. IFCI. State Level Institutions . Evaluation of Lease transaction. RBI – Role and functions. determination of commercial interest rates: fixed and floating. Parties involved. 1998) 3) Machiraju H R . Hire purchase and lease . working and strategies for commercial viability .capital adequacy norms.R.IDBI. Unit III : Management of Non-Banking Financial Institutions (10 Sessions) Securitisation : concept. 3rd edition. Unit II : Management of Commercial Banks (10 Sessions) Banking Industry in India. 2004) 4) Bhole L M . ICICI. working and uses of each. Monetary and fiscal policies. NBFCs Their status.) 2) Khan M Y .Gap analysis. Regulation of money and credit. Securitisation in India. 3rd Ed. SUGGESTED READINGS: 1) Fabozzi . scope and their implications. Forfeiting. Overview of Financial Services: nature.MBA FM 03 : MANAGEMENT OF FINANCIAL INSTITUTIONS AND SERVICES Max. types. types. NABARD. constituents. Strategies for making commercial banks viable.performing assets. Management of capital funds. DFIs in India .Indian Financial System (Vikas. 2003) 6) Gurusamy R . Unit IV : Management of Financial Services (10 Sessions) Leasing and Hire Purchase: Industry. Other financial services: Factoring. RRBs. Discounting and Re Discounting Of Bills. Hours : 40 Unit I : Introduction (10 Sessions) Financial System and Markets: Constituents and functioning.
) 3) Prasad Bhagwati .Public Finance (Vikas. Review. Wealth tax on closely held companies.) 6) Datey V. Tax deductible at source Unit III (12 Sessions) Corporate Income Tax: Tax concessions and incentives for corporate decisions. Law & Practice (Taxmann. Treatment of losses & unabsorbed items.MBA FM 04 : TAX PLANNING AND MANAGEMENT Max. Tax appeals. Valuation of assets. Residential status. Tax Avoidance & Tax Evasion. Tax planning regarding Employees Remuneration.) 2) Lakhotia R N . Unit II (10 Sessions) Tax on Individual Income – Computation of tax under the heads of Salaries. 1978). 20th Ed. Revision and Rectification. Tax Planning. Appeals. Hours : 40 Unit I (10 Sessions) Nature and Scope of Tax Planning: Nature.S. . Capital Gains & Income from Other Sources. 20th Ed. (Working knowledge is required for these). Assessment Year. SUGGESTED READINGS: 1) Bhatia H L .How to Save Wealth Tax (Vision Book 2001. 5) Singhania V K . Assessee – types. Profits & Gains of Business.Indirect Taxes – Law & Practice (Taxmann. Filing of returns. Income from House Property.Direct Taxes.) 41 . Non-resident Indians. Customs Act and Customs Duties Planning (Working Knowledge required) Consumer Protection Act 1962 and Customers planning. 1999.Income Tax Law & Practice (Vishwa Prakashan) 4) Santaram R . Tax planning for depreciation. Assessment. Objectives of Tax Management. 40th Ed. Revision & Review. Previous Year. Tax and business reorganizations: merger and amalgamation. Carry forward and set off losses. Unit IV (8 Sessions) Central Excise Act 1994 and Excise planning.Tax Planning by Reports (Taxmann. 9th Ed.
Fundamentals of Database Systems (Pearson Education. 2003. 6th edition) 3) Alexis and Leon . Entity-Relationship Model.) 4) Majumdar and Bhattacharya . Network Data Model. Knowledge Extraction through Data Mining. Cursor. Unit III (12 Sessions) Structured Query Language. Unit II (10 Sessions) Relational Database Design : Integrity Constraints. SUGGESTED READINGS: 1) Beynon -Davies P. Hierarchy Data Model. Semantic Data Model. 3rd Ed. Oracle. Unit IV (8 Sessions) Database Utilities. Applying column constraints. Procedures. 2003) 2) Hoffer . Data Models.Database Management System (Tata Mc Graw Hill. Hours : 40 Unit I (10 Sessions) Introduction to Database. Normalisation. Decomposition of Relation Schemes. Snapshots. Triggers.Database Management System (Vikas. Components of Database Management Systems.Modern Database Management (Pearson Education. 5) Navathe E . Inserting Rows.Database Systems (Palgrave. Functional Dependencies. PL/SQL structure. Advantages of DBMS. Organisation of Database. Security. Functions & Package.MBA IT 01 : DATABASE MANAGEMENT SYSTEM Max. Indexes & Sequences. Object/Basic Database Administration/ Remote Data Access. Views. 1996).Creating Tables. Relational Data Model. Introduction to data mining & Data Warehousing. Physical Database Design.) 42 .
Decision Support System. Kenneth E Kendall and Julie E Kendall – SAD (PHI Publication.) st 4. Risk Management and Control (TMH. Initial Investigation. Cryptography and authentication. Creating a secure environment. Elements of System. Entity Relationship Diagrams. Information Security Policy. Ankit Fadia -Encryption-Protecting your Data (Vikas Publication. Process Modeling : Structured English. Overview of Risks associated with Internet.E-commerce –Security. Disaster Recovery Plan. Design.Feasibility Report. Feasibility Considerations. 1 Ed. 2nd Ed. Needs Identification. Object Oriented Analysis (OOA) and Object Oriented Design (OOD). Characteristics of a System. Data Dictionary. UNIT-III (8 Session) Tools of Structured Analysis : Data Flow Diagram (DFD). Decision Tree & Decision Table. Intrusion Detection Risk Management. Implementation. Investigation. Elias M Awad – SAD (Galgotia Publication. UNIT-IV (12 Session) Basics of Information Security. Types of Attacks. 1st Ed. Internet Security Standards Suggested Readings: 1. Virus Control. Hours : 40 UNIT-I (10 Session) Systems Concept. Grienstein and Feinman.) 5. System Development Life Cycle.MBA IT 02 : SYSTEM ANALYSIS & DESIGN AND SOFTWARE ENGINEERING Max. Singh B –Network Security (PHI Publication. 2 Ed. Analysis.) nd 3. Types of Systems. Steps in Feasibility Analysis .Dimensions of Planning. Hackers.) 43 . Feasibility Study. Viruses. Managing Risk.) 2. Post Implementation Review and Maintenance. 7 Ed. Determining the User's Information Requirements. UNIT-II (10 Session) Systems Planning and Investigation: Basis for Planning in Systems Analysis .
) 44 . Frame Relay. Virtual Private Network. 2004. Hub. Types of signals: AM. PCM.Data Computer Communication (Pearson Education. Broadband and base-band. WAP.Computer Networks (Prentice-Hall. Broadcasting. Transmission Impairment. Tunneling. CDMA. Digital Data Rates. 2 Ed. Communication System Formats. FM. Hours : 40 Unit I (10 Sessions) Fundamentals of Communication System. Asynchronous and Synchronous Data. Switches. 2000) th 2) Comer . TDMA. 4th Ed. Broadcast Radio. 2003. Linux. ASK. Optical Fibers. Types of Ethernet.Computer Networks (Prentice-Hall.) 3) Stallings W . IP Addressing.Communication Networks (Tata McGraw Hill. Wireless Communication: Bandwidth. ATM. 7th Ed. WML SUGGESTED READINGS: 1) Widjaja L G . Cables. FSK.Computer Networks and Internets (Pearson Education. Point-to-point communication. SDMA. 1999. Routers. Communication Links. Server. Unit II (8 Sessions) LAN topologies: Workstation. Multicasting. Bridges. PM. PSK Features: Error detection and correction codes.MBA IT 03 : DATA COMMUNICATION & NETWORK Max. FDMA. Unit IV (10 Sessions) Mobile Communication: Applications of Mobile Communication. Windows. Wireless TCP& UDP. Hamming codes. WAN. Networks and accessories: LAN. B-ISDN Unit III (12 Sessions) OSI Model. Network Operating systems: Unix. Character Codes. Socket. Network Interface Card.) nd 5) Black . Gateways Cell Relay. Terrestrial Microwave. Infrared & Light Waves. PDM.) 4) Tanenbaum . Interference. 4 Ed. Mobile Internet & WML: Mobile IP. ISDN. MAN. Concepts of Port.
Hours : 40 Unit I (8 Sessions) Origin. Electronic Commerce Framework. Online marketing communications. Electronic Payment Systems (Cash. Changing dynamics in banking industry. Technology.) . Electronic Commerce Business Models (Value Proposition. Working of Online Credit Card. Revenue Model.Electronic Commerce Business. Credit Card. 3 Ed. Online advertising. Business to Business (B2B) Business Models. Suggested Readings: rd 1.Frontiers of E-Commerce (Pearson Education. Unit III (12 Sessions) Online Retailing. Check. Market Opportunity. Unit IV (10 Sessions) Online Banking. Online branding. M-commerce Business Models. Consumer to Consumer (C2C) Business Models. Society (Pearson Education. Types of C2C. Online mercantile model for customer perspective. Unit II (10 Sessions) Business to consumer (B2C) Business Models. Market Strategy. Online customer relationship. Online retail industry dynamics. Management Team). Management Challenges in online retailing. Competitive Advantage. 2007. Laudon & Traver . 3 Ed. 45 .) rd 2. Accumulating Balance). Transaction Security. Peer to Peer Business Models. Management issues in online banking. Competitive Environment.Electronic Commerce . Introduction to Mobile commerce Challenges emerging in Mobile Commerce. Organizational Development.MBA IT 04 : ELECTRONIC COMMERCE Max. Online pricing strategies. Application areas of Mobile Commerce. Stored Value. Types of B2C. Internet as an Electronic Commerce Enabler. Kalakota R. Online banking implementation. Types of B2B. Features of Electronic Commerce. need and factors affecting Electronic Commerce. Online market research.
Retailing in International Scenario.International Trade and Export Management (Himalaya. Bribery. 10th Ed. Pricing Decisions. International Sales Negotiations International Advertising – Patterns of Global Advertising. Free Trade Zones Unit III (10 Sessions) International Marketing Decisions . 2007) th 3) Varshney R. Cultural Environment. Transfer Pricing. Assembly Operations .) th 4) Czinkota . Strategic Alliances. Standardized International Advertising International Organizational Control SUGGESTED READINGS 1) Onkvisit . 9 Ed. 8 Ed. Foreign Product Diversification. World Market Environment: Political Environment.S. Price Standardization.Role of Pricing. Unit II (8 Sessions) Planning for International Marketing: Marketing Research . Influence of Culture on (a) Consumption (b) Thinking (c) Communication Process. International Packaging. Cultural Universals.International Marketing (Thompson.) 6) Jain S.J .International Marketing (Pearson. Gray Market. International Dimensions of Marketing. Process of Internationalization. Political Risks.Culture and its Characteristics. Legal Environment.Political Systems. International Pricing Strategy. Branch v/s Subsidiary. Benefits of International Marketing.) 5) Cateora Graham . Price Distortion. Joint Ventures. Management Contracts.I: Product Policy and Planning.) 2) Cherunilam F . Promotion and Communication.Product Design and Standardization. Hours : 40 Unit I (12 Sessions) Overview of World Business and Framework of International Marketing: Definition of International Marketing.International Marketing (TMH. Domestic v/s International Marketing. Multiplicity of Legal Environment.L.Promotion Mix.Legal Systems. International Branding Decisions. Bhattacharya B . International Warranties and Services. Licensing.Shaw. Counterfeiting.II: International Promotion Strategies. Indicators of Political Risk. – International Marketing (Thomson) 46 . Advertising Media.MBA IB 01 : INTERNATIONAL MARKETING Max. Methods of Financing and Means of Payment International Channels of Distribution – Channel Members.Marketing Information Sources. Counter Trade. Market Analysis Foreign Market Entry Strategies – Exporting. Analysis and Measures to minimize Political Risk. Channel Management. International Physical Distribution Unit IV (10 Sessions) International Marketing Decisions . Developing an International Product Line. 3rd Ed. Global Advertising Regulations . Turnkey Operations. Marketing Information System. Terms of Sale. Acquisitions Franchising. Legal Form of Organization. Personal Selling.International Marketing Management (Sultan Chand & Sons.
Role of IMF. Absolute Advantage Theory Comparative Cost Theory. Its Basic Principles and Major Achievements. Regional Economic Integration in Europe. . Unit IV (12 Sessions) International Institution: UNCTAD. IBRD.International Business (TMH. Hecksher-Ohlin Theory.) 2) Hill C. Brief History of Indian Rupees Exchange Rates.International Trade (Excel. Effects and Benefits of Globalization.International Business (Pearson.International Business Environment (Prentice Hall) 5) Bhalla V. Changing Environment of International Business.S. ASEAN. Regional Economic Integration: Introduction. Levels of Economic Integration. Subsidies.K. Various types of Exchange Rate Regimes. Definition of International Business. Globalization of Markets. Anti-dumping Policy. Features of IBRD. Administrative Policy.) 4) Black J . 5th Ed. Instruments of Trade Policy.A.. IMF.International Business Environment (Anmol) 47 . Unit III (8 Sessions) Foreign Exchange Determination Systems: Basic Concepts Relating to Foreign Exchange. WTO. Voluntary Export Restraints. 1 Ed.MBA IB 02 : INTERNATIONAL BUSINESS ENVIRONMENT AND FOREIGN EXCHANGE ECONOMICS Max. Import Quotas. Integration for Business. Product Cycle Theory.Tariffs. SAARC.W. Hours : 40 Unit I (8 Sessions) An Overview of International Business: Introduction.) st 3) Daniels . Regional Economic Integration in U. Unit II (12 Sessions) International Business Theories: Introduction Mercantilism. SUGGESTED READINGS: 1) Agarwal Raj . Factors Affecting Exchange Rates. . Trends in Globalization. Role and Advantages of WTO. 1st Ed.
Importance of Exports to India.International Trade and Export Management (Himalaya. 9th Ed. Statutory Documents for Imports Country and Documents for Claiming Export Benefits. Recent Trend in India’s Export. F . Important Organizations. Mechanism of Price Fixation. Signing the agreement. Terms of Payment in Export. Unit IV (12 Sessions) Formalities of registration and Export Documentation Naming the Enterprise. SUGGESTED READINGS 1) Cherunilam.L. Export Prospect for Small Firms. Definition of Export. Selecting Products for Manufacturing and Export. India) th 4) Keegan J Warren – Global Marketing Management (Pearson. Suitability of a Product for A company. Criteria for Grouping Countries. Hours : 40 Unit I (12 Sessions) Introduction to Export Management: Introductio0n. Agents in Exporting. Opening a Bank Account. Important Publications.C.MBA IB 03 : EXPORT MANAGEMENT AND DOCUMENTATION Max. India. Registration with Appropriate EPC’ /CB’s Defining Export Documentation. Methods of Identifying Export Winners. Selection of Export Markets. Unit II (8 Sessions) Export Marketing Channels and Export Sales Contract: Concepts of Distribution Channels.C. Sources of Export Information.Hand Book of Export Import Policy 2002-2007 (Ministry of Commerce. Unit III (8 Sessions) Export Finance and Pricing Preshipment Finance.G. 2007) 2) Varshney R. Nature of Exports Sales Contract. Additional Commercial Documents.) 48 . Export Import Bank of E. Methods of Locating and Selecting an Agent. Benefits arising from Export. Selection of Products and Identification of Export Markets: Choosing a Product. Registrations with RBI. Important Incoterms. Export Pricing. Settlement of Disputes. General Registrations. form of Ownership. International Channels Distribution. Postshipment Finance. Bhattacharya B-International Marketing Management (Sultan Chand & Sons. Special Financial Facilities. Main Commercial Documents. Registration with Licensing Authorities. Direction of Exports from India. Benefits to India Exports. Process of Export Marketing. of India .) 3) Govt. and Statutory Documents for Export’s Country. 7 Ed.
Logistics Excellence. Conference System.A. System Elements.D’s. 2. Unit IV (12 Sessions) Indian Shipping and Containerization: Ports in India. Organization of a Shipping Company.Logistics Management and World Seaborne Trade (Himalaya. World Tonnage. International Air transport: Concept of Air Transport. Volume and value of World Trade. Shipping Routes. Controlled Cargo.T. Freight Forwarders Stevedores. Classification of Constraints in Containerization. Operating Ships-Linear and Tramp. Relevance of Logistics to Expert Management. Constraints. SUGGESTED READING: 1.Physical Distribution Management : Logistical Approach (Himalaya. Shipment of Govt. Khanna K K . Importance of Logistics. Krishnaveni Muthiah. Unit II (12 Sessions) Structure of Shipping Industry and World Seaborne Trade: Different type of Ships. Johnson J. Tariff Structure.MBA IB 04 : INTERNATIONAL LOGISTIC MANAGEMENT Max. Tramp Freight Structure. Linear Freight Structure. Ports Infrastructure Development. Developments in India Shipping. Shipping Association.Contemporary Logistics. Wood D. Hours : 40 Unit I (8 Sessions) Introduction to Logistic System: Concepts of Logistics. Freight Brokers. Concept of Containerization. Advantages of Air Transport. Unit III (8 Sessions) Freight Structure and Role of Intermediaries: Principles of Freight Rates. I. Air Cargo. Flags of Convenience. Scope and Objectives of Logistics. Chartering. I. 2007) 3.C.A. 2007) 49 . Shipping Agents.
Code of Conduct in Advertisement. New Delhi) 3. Delhi) 5. Hours : 40 UNIT .Insurance Management (New Age International Publishers. Underwriting guidelines. Principles of Life Insurance and Governance of Insurance Business. Kakkar. Insurance Companies. Tax Benefits under Life Insurance Policies Suggested Readings: 1. New York) 4. Ganguly Anand . Insurance Act 1938. Financial Market. Vaughan & Vaughan . New Delhi) 50 . IRDA Act 1999. Mishra M.MBA OP 01 : INSURANCE & RISK MANAGEMENT Max.C. Married Women's Property Act 1874.Historical perspective.N.Insurance & Risk Management (New Age Publication. Srivastava Shashank . Nature and Scope of Insurance.Insurance Principle & Practice (Sultan Chand & Company Ltd. Srivastava D.Fundamentals of risk & Insurance (John Wiley & Sons. Re-insurance Preparation of Insurance Documents Policy Conditions UNIT . Bank Deposit Schemes. Meaning.. Shares. Ombudsman Scheme. Classification of Insurance Business viz.Role of Financial Institutions. New Delhi) 2. Income Tax Act. Unit Trust and Mutual Funds. Conceptual Framework. Bisen . Life Insurance and General Insurance.. Housing Finance. Mutual Funds.IV (8 sessions) Settlement of Claims Insurance Laws and Regulations with respect to following Acts. Structure and functions.III (10 sessions) Risk Management and Underwriting Role of Actuaries.II (12 sessions) Financial Aspects of Insurance Management.I (10 sessions) Introduction and Scope of Insurance. Important Life Insurance Products and General Insurance Products Determination of Premiums and Bonuses Various Distribution Channels Unit . Consumer Protection Act 1986. Role of Insurance in Economic Development & Insurers' Obligation towards Rural and Social Sectors. Life Insurance Corporation Act 1956. Financial Planning and Taxation.Product framing.. . Wealth Tax Act 1957.Indian Insurance Industry Transition & Prospects (New Century Publications. UNIT .
Menu. Hotel Categories – Star Rating. Michael Flynn. Bowen John and Makens James . Conference & Convention Management UNIT IV (12 Sessions) Laws & Guidelines: Recognition of Travel Agency. Targeting and Positioning of Hospitality Industry.Hotel Front Office Management (Wiley) 3. Negi Jagmohan . Jones Peter. Stephen Ball. Service Equipments: Linen. Briefing.Hotel House Keeping (Oxford University Press) 4. rd 3 Ed. UNIT III (12 Sessions) Hotel Management: Overview of the Accommodation Industry. Sudhir Andrews . Glassware. Evolution of Tourism Industry. Departments of Hotel. Hours : 40 UNIT I (8 Sessions) Hospitality Management/Industry: Introduction of the Hospitality Industry. ICAO. WTO. The cover.MBA OP 02 : HOSPITALITY MANAGEMENT Max. UFTAA. Alcoholic & Non Alcoholic Beverages. Knowledge of other Departments. Training for Hospitality Management UNIT II (8 Sessions) Tourism and Hospitality: Definition of Tourism. Chinaware. Plans & Rates. Tableware.) 8. Raghubalan. Significance & Impacts of Tourism: Socio – Cultural. Components of Tourism.Marketing for Hospitality and Tourism (Pearson Education. Concept of Domestic & International Tourism. Origin & Nature.) 2. Traits & Duties of House Keeping Staff. Importance of Hospitality Management. Segmentation. James A. Suggested Reading: 1.Public House and Beverage Management (Butterworth) 7. 1 st Ed. 1st Ed. Typologies of Tourism. G. Kotler Philip. Furniture. Bardi . Travel Motivators. Hospitality Industry in Today's Scenario. Basic Travel Regulation. Evolution and Growth of Hospitality Industry.Hotel and Tourism Laws (Frank Brothers) 6. Types of Hotel Rooms.HRM in Tourism and Hospitality (Cengage Learning. Responsibilities. 1st Ed. Kirk David and Lockwood Andrew . Smritee Raghubalan . Banquets. TAAI.Hotel House Keeping Training Manual (Tata Mc Graw Hill. Classification of Hotels. Marketing Mix and Marketing Strategies for Hospitality and Tourism. Economic & Environmental. Marketing for Hospitality and Tourism: Service Characteristics. Tourism Products of India (World Heritage Countries).Hospitality Operations: A System Approach (Cengage Learning. Front Office & its Co-ordination with Other Departments Food & Beverages: Organization Chart of House Keeping Departments. Hotel Organization Structure. Tour Operator and Travel Guide License & Permits required for Hotels National & International Organization: IATA. . PATA.) 5. Lee-Ross Darren . Caroline Ritchie . FHRAI.) 51 .
. treatment of risk and uncertainty. Hours : 40 Unit 1(8 Sessions) Basic Concept Concept of a project. Monitoring and post implementation. SUGGESTED READINGS th 1. Forms of project organizations. Financial. Legal and Social appraisal of the Industrial Projects. Unit IV (10 Sessions) Implementation. Monitoring and Control of Projects Project scheduling. sensitivity analysis and probability approach single as well as multiple projects. Project formulation and preparation : Market and demand estimation. charts. Young TL – The Hand Book of Project Management (Kogan Page) 52 .project financing. S – Project Management (Tata Mc Graw Hill) 5. wage–rate. layouts.Project Planning and Control (Vikas) 3. categories of project.) 2.MBA OP 03 : PROJECT MANAGEMENT Max. civil works. means of financing.Appraisal. market survey. project management teams and coordination. production. demand forecasting technical factors-Material inputs. Budgeting and Implementation. The concept of project management . Problems arising due to rate of discount. Unit II(12 Sessions) Project Formulation Project identification. (TMH. 5 Ed. cost of project. Mohsin M. Goyal BB – Project Management : A Development Perspective (Deep & Deep) 4. technology. estimates of cost. exchange rates. Chaudhary. location and site. project development cycle. network techniques for resource and cost budgeting and scheduling. plant capacity. financial projections.Economic. work schedule. evaluation of the project .tools & techniques of project management. Chandra Prasanna . social cost-benefits. treatment of taxes. Unit III (10 Sessions) Process of Project Appraisal Technical .Project : Preparation .
Marketing of Consumer Durables.Rural Marketing Environment. Agricultural Marketing. .) 53 . Schemes and Patterns of NABARD. UNIT III (8 Sessions) Marketing of Agricultural Products – Agricultural Inputs and their Types. Socio-Economic Reforms.P. Rural Communication-Challenges and Strategies. Introduction to Rural Financing. Targeting. Lin-Quest and MICA Rating. Use of Durable and Non-Durables by Indian Rural folk.Land and Labour in India (Asia Publishing House) 4. Major techniques of Market Research. Suggested Readings1. Prag P A . Gopalaswamy T. Sociological Segmentation. Hours : 40 UNIT I (6 Sessions) Introduction to Rural Management.Economic and Social Development (Academic Foundation) 5. Advantages of Market Report and Market Report. Marketing Rural Non-Farm Products. Requisites of a Good Finance System. Warren M . Thorner Daniel and Morner Alice . Deu S. Marketing Network. Corporate Interest in Rural Market. Importance. 1st Ed.Rural Diversification (EG Books) 3.Occupational Segmentation. Different Marketing Agencies and Institutions. National Level Credit Agency. . Rural Market Segmentation. Sources of Finance. Social Structure of Rural Society.Financial Management for Farmers and Rural Managers (Blackwell Publishing) 2. Selection of Segments. Market Size and Physical Structure of Rural Society. Methods of Collection of Information. Types of Rural Communication. UNIT IV (12 Sessions) Marketing Research. Dissemination of Market Information.S. Government Efforts. Classification of Rural Product and Rural Market. Product. Functions of NABARD. Problems and Strategies (Vikas.NABARD. Thomson Rule of Market Index. Various Types of Distribution Channels in Rural Marketing. Pricing and Promotion Strategies. Challenges. Behaviour of Rural consumers. Mahendra and Basu K.MBA OP 04 : RURAL MANAGEMENT Max. UNIT II (14 Sessions) Rural Consumer's in India –Geographical Spread and Differentiation.
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