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Ken Stanton Music Academy

a partnership between community, teachers, and KSM retail stores

Necessary Pieces of the Puzzle


Store Manager Lesson Coordinator Teachers

Communication Teamwork Attention to Detail Innovative Accurate Records Dependable Flexible Actively Recruit Engages Customers Adhere to Policy

Appearance is half the battle


Is there a studio where you teach/ work that is engaging to students?
What do you need that would make your studio more engaging to students?

Retention

Curriculum

Recruitment

Symbiosis

Performance

OUR students must become APART

interacting in the music family

Why Do They Currently Stay?


Rapport w/ Teacher Desire to Learn Distance Repertoire

Why Should They Stay?

Rapport w/ Teacher KSM Lesson Experience Desire to Learn Distance

How do we transition?

Curriculum Example Guitar


1. a. b. c. d. e. Beginner posture/position strings & notation picking chords & progressions scales in 1st pos.

a. Intermediate barre chords fingerpicking soloing techniques scales in higher positions a. Advanced

Piano

Gamification of Education
Social media is changing the way that people interact and learn the use of badges and achievements as rewards separate content into different levels & track their progress (i.e. angry birds)

provide content for students to share on social media sites (media or even the badge/achievement) surprise students with extra bonus rewards at the completion of various levels

I CAME TO PLAY

I CAME TO PLAY

I CAME TO PLAY

I CAME TO PLAY

Quarterly Showcases

Studio Recitals
Honor Recitals Teacher Recitals Jam Sessions Rock University Chamber Music

Symbiosis

1+1=2

KSM gets you students

You recommend KSM gear

RECRUITMEN T
KSM
Teacher Presentation Referral Program Events Websites Social Media School Associations

Teacher
Word of Mouth Business Cards Participate in Store Events Websites Social Media Community Networking

More Students

More Money

RECRUITMEN T
KSM
Teacher Presentation Referral Program Events Websites Social Media School Associations

Teacher
Word of Mouth Business Cards Participate in Store Events Websites Social Media Community Networking

Both
Standard Policies Adherence to Policies Accountability Measures Incentives

More Students AND More Money

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