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Business Model Canvas


toolkit adopted from Business Model Generation by A. Osterwalder, Y. Pigneur

Business Model Canvas (draft version) of the book Business Model Generation by A. Osterwalder, Y. Pigneur et. al.

Name and scope of business model

Optimization and economy of scale Reduction of risk and uncertainty

Production Problem solving

Newness Performance Customization Getting job done

Personal assist. Mass Market Self-service Automated Communities Co-creation Niche Market

Platform/network Design Brand / status Price / cost Segment Multi-sided

Acquisition of particular resources and activities

Physical Intellectual People Financial Risk reduction Accessibility Convenience usability

sales stores, own, partner web wholesaler Asset sale Subscription fees Economies of scope

Cost-driven Value-driven Fixed / variable Economies of scale

Lending/renting/lease Brokerage Advertising

Licensing

timeline

Risks? Metrics?

Pricing

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