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  • Branding Strategies

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    Akshay Soni
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    Birla Sun Life Insurance is a joint venture between Aditya Birla Group and Sun Life Financial, with a 74:26 stake holding ratio. The document also discusses ingredient branding, where a component of a product has its own identifiable brand, and provides the example of Idea using Huawei dongles for its 3G internet devices.

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    strategies adopted by brands.

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    Birla Sun Life Insurance is a joint venture between Aditya Birla Group and Sun Life Financial, with a 74:26 stake holding ratio. The document also discusses ingredient branding, where a component of a product has its own identifiable brand, and provides the example of Idea using Huawei dongles for its 3G internet devices.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    17 views2 pages

    Branding Strategies

    Uploaded by

    Akshay Soni
    Birla Sun Life Insurance is a joint venture between Aditya Birla Group and Sun Life Financial, with a 74:26 stake holding ratio. The document also discusses ingredient branding, where a component of a product has its own identifiable brand, and provides the example of Idea using Huawei dongles for its 3G internet devices.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Co-branding strategy

    Co-branding is when two companies form an alliance to work together, creating marketing synergy. Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group, a well known Indian conglomerate and Sun Life Financial Inc., one of the leading international financial services organizations from Canada.

    The stake holding ratio in Birla Sun Life Insurance is 74:26

    Ingredient branding strategy


    An ingredient brand, as the name implies is an element of a product with an identifiable brand identity. The host product includes the ingredient product. Idea uses Huawei dongles for its 3G netsetters.

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