Product Launch Pulling It All Together

Tom Kuhr, VP Marketing & Product Management Day Software February, 2002

Product Launch Strategies

February 2002

Day - Overview
Founded in Basel, Switzerland 1993 Products developed from profitable customer relationships Day Software Holding A.G - publicly traded in Switzerland (SWX: DAYN) Dual headquarters Basel, Switzerland / Newport Beach, USA Focused on enterprise class software for large global organizations 110+ major global customers averaging billions of dollars in sales (Sony, 6 Continents, TNT, SwissLife) 30 system integration/channel partners, including Big 5 Strong balance sheet including $30 million cash Debt free and growing rapidly
Product Launch Strategies February 2002 2

Changes at Day

Multi-National >> Functional Organization

Services Provider >> Software Provider Technology Driven >> Sales / Marketing Driven Swiss / European oriented >> US Driven

Product Launch Strategies

February 2002

Product Life Cycle: Concept

FOCUS Understanding where you will be before youve even started.

Product Launch Strategies

February 2002

Everyone has a Herbie

Find out where your problem is Put it out in front, not in the back Have the entire company understand and support the process Manage your Herbie

Product Launch Strategies

February 2002

Product Launch Strategy: Get it out the door!

Product Definition & Creation
Documentation

Product Launch
Training Support

QA / Beta
Development Technical Specs Functional Specs

Market Reqs
Product Launch Strategies February 2002 6

Product Launch Reality: Everything has to work together

Business Analysts
Long Lead Press Marketing Short Lead Press Product Definition & Creation

Sales

Product Launch

Training

Support

Product Marketing Information

Upgrades
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Product Management is the Key

For continuous transfer of information throughout the launch process

Communication! Inside, Outside, All Over New Features / Enhancements Limitations, Opportunities Feature Prioritization, Triage Expeditor, Road Block Removal Expectation Management Maintains road map Feature information AND Benefits

Product Launch Strategies

February 2002

For Further Information

Tom Kuhr tom.kuhr@day.com Contact Day

In Germany
T +49 89 490 590 F +49 89 490 595 99 de.info@day.com

www.day.com
In Switzerland
T +41 1 226 98 98 F +41 1 226 98 97 ch.info@day.com

In the United Kingdom

T +44 (0) 20 7294 4400 F +44 (0) 20 7294 4429 uk.info@day.com

In the Americas
T +1 949 644 2557 F +1 949 644 5064 us-info@day.com Copyright 1993-2002 Day Management AG, Switzerland All rights reserved.
Day, Day Software, the Day logo, Communiqu, Communiqu Unify, Communiqu Enterprise and ContentBus are registered trademarks or service marks, or are trademarks or service marks of Day Management AG or Day Software, Inc. in various countries around the world. All other product names, company logos or marks mentioned or used herein may be the trademarks or service marks of their respective owners.

In France and Italy

T +41 1 226 98 98 F +41 1 226 98 97 fr-info@day.com it-info@day.com

In Asia / Pacific Rim

T +1 949 644 2557 F +1 949 644 5064 ap-info@day.com

Product Launch Strategies

February 2002