Essay: Today, high sales of popular consumer goods reflect the power of

advertising and not the real needs of the society in which they are sold.

To what extent do you agree or disagree?

Throughout last decades the role of commerce has changed. In my point of view at the
beginning of advertisement it was just an information message. Nowadays it seems to
be more of a tool of pressure for the masses. Therefore, I am convinced that high
selling of goods is more an effect of omnipresent advertisements than real needs of
people.

To begin with, the society wants to make their lives easier; however, there is a
question: do they need new mobile phone every year or new model of a car every two
years? I firmly believe that is clear example of the power of commercials and not the
real customers need. In my opinion, a one year old mobile phone and two years old
car are still in good condition and work properly.

Moreover, seasonal advertisement which tries to tell us that we need new Christmas
decoration every year just because trends have changed. I think that new “Christmas
fashion” is created every year by companies only to increase their profits.

On the other hand, freedom of choice is important for customers. Advertisement is

crucial to fulfil this need. Therefore, honest commercials give us a wide view of the
market. Society can compare products of different brands and make their own
decision. In addition to that, selective and critical customer can consider what they
really need and what is only pressure made on them by different companies.
Nonetheless, we do not often receive honest and true picture of a product so customer
should be careful.

Taking these points into consideration, I would say that the sales of consumer goods
reflect the power of advertising. Finally, I think that great part of our needs is artificial
and created by specialist in marketing. However, we still need to watch commercials
and read advertisement for clear picture of the market.

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