TABLE OF CONTENTS

Table of Contents Letter of Submission Cover Letter (for loan application) Acknowledgement Executive Summary List of Table

i ii iii iv iv v

Chapter 1:

INTRODUCTION..1 1.1 1.2 1.3 1.4 1.5 Introduction Purpose of Business Plan Business Background Partners Background Business Location 1.5.1 Office Location 2 3 4 5 6

Chapter 2:

ADMINISTRATION PLAN..7 2.1 Introduction to the Organization 2.1.1 Vision 2.1.2 Mission 2.1.3 Objectives 2.1.4 Logo and Description 8

2.2 2.3

Organization Chart Administration Personnel 2.3.1 List of Administration Personnel 2.3.2 Schedule of Tasks and Responsibilities 2.3.3 Schedule of Remuneration 2.3.4 Compensation and Benefits to Employees

9 10

2.4 2.5 2.6 2.6

List of Office Equipment List of Office Furniture and Fittings Office Layout Administration Budget

13 14 15 16

Chapter 3:

MARKETING PLAN....17 3.1 Introduction to Marketing Plan 3.1.1 Marketing Objectives 3.2 Marketing Personnel 3.2.1 List of Marketing Personnel 3.2.2 Schedule of Tasks and Responsibilities 2.3.3 Schedule of Remuneration 3.3 3.4 3.5 Product/ Service Description Target Market Market Size 19 20 21 18

3.6

Competition 3.6.1 Analysis of Competitors Strength and Weaknesses 3.6.2 Analysis of insert Business name Strength and Weaknesses

21

3.7

Market Share 3.7.1 Market share before entry of insert Business name 3.7.2 Market share after entry of insert Business name

22

3.8 3.9

Sales Forecast Marketing Strategy 3.9.1 Product/service strategy 3.9.2 Price strategy 3.9.3 Place strategy 3.9.4 Promotion strategy

23 23

3.10 3.11 3.12

List of Equipment List of Furniture and Fittings Marketing Budget

23 23 24

Chapter 4:

OPERATION PLAN.24 4.1 4.2 Introduction to Operation Plan Operation Personnel 4.2.1 List of Operation Personnel 4.2.2 Schedule of Tasks and Responsibilities 4.3.3 Schedule of Remuneration 4.3 Process Planning 27
3

25 26

4.3.1 Activity Chart 4.3.2 Process Flow Chart 4.4 4.5 4.3 4.4 4.6 4.7 4.8 4.9 Operation Layout Material Planning Machine and Equipment Planning Capacity Planning Business and Operations Hour Project Implementation Cost Operations Overhead Operations Budget 28 28 29 29 29 30 31 33

Chapter 5:

FINANCIAL PLAN34 5.1 Introduction to Financial Plan 5.1.1 Importance of Financial Plan 5.2 5.2 5.3 5.4 5.5 5.6 Project Implementation Cost Sources of Funds Proforma Cash Flow Statement Proforma Income Statement Proforma Balance Sheet Financial Analysis 35 36 37 38 39 40 35

Chapter 6: Chapter 7:

CONCLUSION..41 APPENDICES...42 Partnership Agreement

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