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Key Success Factors: Membership Renewal Rate Determines Profitability
Key Success Factors: Membership Renewal Rate Determines Profitability
year net cash inflow of $27.36 for each renewing member Marketing outlays to maintain high sign-up and renewal rates
Information Mismatch
CUCs managers believed that payoffs from new products far exceeded marketing costs reported outlays as assets on companys financial statements Safeguard Services Inc., a credit card registration company also capitilized membership acquisition costs, but had to take significant write-down on this asset Analysts equate the two cases