WENDY M.

STOKES
QUALIFICATIONS PROFILE More than 13 years of progressively responsible experience in the nonprofit arena. Ambitious team leader with exceptional interpersonal, strategic, and creative skills. Proven track record in managing strategic communications for national and international programs, awareness campaigns, media relations, special events, website development, publications, multimedia production, social media, contract negotiation, and multimillion dollar budgets. PROFESSIONAL EXPERIENCE AND KEY ACCOMPLISHMENTS American Society of Clinical Oncology (ASCO), Alexandria, VA 1999 2006 & Jan. 2011 Present Communications Manager (2011 present) Manage strategic communications, in collaboration with International Affairs Department leadership, around programs and events of global significance, such as the first-ever United Nations High-Level Meeting on Non-Communicable Diseases, World Cancer Day, and International Womens Day Develop and manage ongoing strategic communications and marketing plans for ASCOs philanthropic affiliate, the Conquer Cancer Foundation, to raise its profile and position it as a leading philanthropy in the U.S.; developed and implemented inaugural plan in 2012 that enhanced media outreach efforts and nearly doubled media coverage and posts in less than one year Direct logistics for national editorial briefing tour with ASCO leadership and top-tier reporters Lead ASCOs participation and communications efforts around national cancer awareness campaigns such as On the Line and Kaleidoscope Direct press release and content development, ensure consistency and appropriateness of messaging across all communications, and guide audience segmentation and outreach Oversee and monitor the Communications and Patient Information Departments multi-million dollar budget, contracts, and PR firm American Society of Hematology (ASH), Washington, DC 2006 2010 Communications Manager Led and managed a team of up to four staff to execute ASHs communications strategy Directed the ASH Annual Meeting press program, including the creation of scientific press releases and materials, registration of more than 200 domestic and international reporters, on-site logistics, and five press conferences Worked with the Government Relations and Practice Department to promote ASHs position on policy issues and to raise the perception of ASH as the leading voice on hematology worldwide Directed overall strategy and content development for the ASH website, www.hematology.org, which received nearly 1 million visits a year from users all over the world; managed site redesign and migration to content management system; established international resources section to better reflect the international presence of the Society and highlight its global programs and services Oversaw the production of promotional videos and brochures, including the annual report and ASH annual meeting preliminary program Managed a major public education campaign, Blood: The Vital Connection, to raise awareness about blood diseases; website drew visitors from more than 150 countries and earned a Silver Web Health Award

EDUCATION Master of Arts, International Communications, American University, Washington, DC, expected graduation date 2014 3.8 GPA; relevant coursework: cross-cultural communications, intercultural leadership and training, international affairs statistics and methods, international and comparative communication policy, international development, social entrepreneurship, field research in health care communications, and psychological and cultural bases of international politics Bachelor of Arts, Communications, George Mason University, Fairfax, VA, 2004 Deans List; Lambda Pi Eta International Communications Honor Society International Education Experiences: American University Study Abroad Program Cuba, 2013 Eleanor Roosevelt Student Exchange Program Belgium, 1994 PROFESSIONAL AFFILIATIONS Public Relations Society of America ADDITIONAL SKILLS Languages: Fluent in American Sign Language; studied French; currently studying Spanish Online Media Tools: BurrellesLuce/Insight, LexisNexis, Bacons, ExactTarget, GetActive Computer Software/Applications, etc.: MS Office; Adobe PhotoShop, Illustrator, and Acrobat; DreamWeaver; proficient in both PC/Windows and Mac; HTML; Sharepoint; Drupal and Ektron web content management systems Customer Management Databases: TIMSS, IMIS, Salesforce