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  • GROUP 11lakmle Salon

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    The document compares and contrasts Lakme Salon to its competitors in the beauty industry. It discusses Lakme's competitors like Enrich and Kaya Skin Clinic, analyzing factors such as target audiences, treatment options, brands, and business models. A SWOT analysis of Lakme Salon identifies its strengths in being a major beauty brand with market share, weaknesses in high costs, and opportunities to improve through events like Lakme Fashion Week. Recommendations include strategies around facilities, marketing, and exploring new segments like combining global and local offerings through Ayurveda.

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    GROUP 11Lakmle Salon

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    The document compares and contrasts Lakme Salon to its competitors in the beauty industry. It discusses Lakme's competitors like Enrich and Kaya Skin Clinic, analyzing factors such as target audiences, treatment options, brands, and business models. A SWOT analysis of Lakme Salon identifies its strengths in being a major beauty brand with market share, weaknesses in high costs, and opportunities to improve through events like Lakme Fashion Week. Recommendations include strategies around facilities, marketing, and exploring new segments like combining global and local offerings through Ayurveda.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    7 views10 pages

    GROUP 11lakmle Salon

    Uploaded by

    a12555578
    The document compares and contrasts Lakme Salon to its competitors in the beauty industry. It discusses Lakme's competitors like Enrich and Kaya Skin Clinic, analyzing factors such as target audiences, treatment options, brands, and business models. A SWOT analysis of Lakme Salon identifies its strengths in being a major beauty brand with market share, weaknesses in high costs, and opportunities to improve through events like Lakme Fashion Week. Recommendations include strategies around facilities, marketing, and exploring new segments like combining global and local offerings through Ayurveda.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Lakme Saloon

    Presented By Aparna Jadhav Rahul Kapse Nikhil Mistry Neha Mayekar Sheetal Nimbalkar

    52 68 95 86 105

    Lakme Salon v/s Beauty Parlor


    Global v/s Local Brand v/s Affordability Technology v/s Traditional

    Competitors
    Enrich Local beauty parlor New Segment Kaya Clinic

    Lakme Saloon v/s Enrich


    Target Audience Treatment Brands Loyalty Programs

    Location & Facility layout


    Geographic Strategy Lakme Enrich Facility Layout Lakme Enrich

    Observation : Pricing and Product

    Business Model
    Personnel Marketing Operation Finance

    Lakme Saloon v/s Kaya Skin clinic


    Lakme Strong Brand Name Global Presence Wide range of Products Costly Kaya Emerging Rapidly Good national presence Limited Product range Moderate

    SWOT Analysis
    Strength First major beauty brand Market share of around 20% Lakme Beauty Training Academy Weakness People with sensitive skin avoid skincare products High service costs involved Availability of cheap local brands and imitations Threats International Brands coming into the domestic cosmetics market Opportunity Improving its bond -Lakme Fashion Week

    Recommendation & Conclusion


    Facility Strategy Marketing Strategy

    New Segment - GLOCAL

    Ayurveda

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