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    aseemchandwani
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    The document provides an interim report on assessing the sales force of Imperial Tobacco Company of India Private Limited (ITC). ITC is one of India's largest private sector companies with a market capitalization over $34 billion and turnover of $7 billion. ITC employs over 29,000 people across 60 locations in India. The report outlines ITC's diverse product portfolio including cigarettes, foods, personal care products, apparel, education, matches, hotels, paper, packaging, agriculture, and IT. Specifically, it will focus on ITC's fast moving consumer goods portfolio and provides examples of cigarette, food, personal care, and lifestyle retail brands. Finally, it includes the sales force organization chart outlining the roles and hierarchy from

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    The document provides an interim report on assessing the sales force of Imperial Tobacco Company of India Private Limited (ITC). ITC is one of India's largest private sector companies with a market capitalization over $34 billion and turnover of $7 billion. ITC employs over 29,000 people across 60 locations in India. The report outlines ITC's diverse product portfolio including cigarettes, foods, personal care products, apparel, education, matches, hotels, paper, packaging, agriculture, and IT. Specifically, it will focus on ITC's fast moving consumer goods portfolio and provides examples of cigarette, food, personal care, and lifestyle retail brands. Finally, it includes the sales force organization chart outlining the roles and hierarchy from

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views3 pages

    Sales Management: Interim Report

    Uploaded by

    aseemchandwani
    The document provides an interim report on assessing the sales force of Imperial Tobacco Company of India Private Limited (ITC). ITC is one of India's largest private sector companies with a market capitalization over $34 billion and turnover of $7 billion. ITC employs over 29,000 people across 60 locations in India. The report outlines ITC's diverse product portfolio including cigarettes, foods, personal care products, apparel, education, matches, hotels, paper, packaging, agriculture, and IT. Specifically, it will focus on ITC's fast moving consumer goods portfolio and provides examples of cigarette, food, personal care, and lifestyle retail brands. Finally, it includes the sales force organization chart outlining the roles and hierarchy from

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Sales Management

    Interim Report

    October 14, 2013

    Submitted To: -

    Prof. Jayesh Aagja

    Submitted by: -

    Aseem Chandwani (121114) Deval Nagrecha (121120) Mitakshara Lamba (121132) Vishal Vernekar (121360)

    Institute of Management, Nirma University

    Page 1 of 3

    About the Company


    The company we have selected for doing sales force assessment is Imperial Tobacco Company of India Private Limited or more commonly known as ITC. This company is rated among the 'World's Best Big Companies' by Forbes magazine. ITC ranks third on all major profit parameters among India's private sector corporations. ITC employs over 29,000 people at more than 60 locations across India. ITC is one of India's foremost private sector companies with a market capitalization of over US $ 34 billion and a turnover of US $ 7 billion.

    Product Portfolio
    Fast Moving Consumer Goods comprising Foods, Personal Care, Cigarettes and Cigars, Branded Apparel, Education and Stationery Products, Incense Sticks and Safety Matches, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business and Information Technology. We will be more focusing on the FMCG sector.

    Product Mix of FMCG

    Cigarettes

    Foods

    Personal Care

    Lifestyle Retailing

    Education and Stationery

    India Kings Classic Gold Flake Navy Cut

    Mint O Bingo Sunfeast Aashirvad

    Vivel Di Wills Fiama Di Wills Superia

    John Players Wills Lifestyle Wills Signature Miss Players

    Classmate Paperkraft

    Institute of Management, Nirma University

    Page 2 of 3

    Sales Force Organization Chart

    District Manager

    Regional Branch Manager

    Branch Manager

    Assistant Branch Manager 3 Circle Incharge (City, Metro and Upcountry)

    Area Executive

    Supervisor

    Salesman

    Institute of Management, Nirma University

    Page 3 of 3

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