These results show what our target audience would not like to see in a music video, this indicates

what we should be avoiding. There is an overwhelming dislike for cartoons, which is something we wouldnt have used anyway. Also the dislike for inappropriate visuals is something we would have avoided, breaking awake from Goodwins theory.

This shows how our target audience is aimed mainly at females, which is what we decided in the first place. Therefore our decision for an all-female cast is more appropriate.

This shows a very broad range of music tastes, as the individuals had the multiple choice option. However the top two choices were pop and drum and bass, which as a combination could make an electro-pop genre. Also one of the most popular genres was electro pop, which is the genre of our chosen song.

This illustrates the age range of our target audience, mainly teens, progressing into adolescence. Therefore this will help us construct a suitable and appealing video for this age.

These set of results give us a clear indication of what type of music video our audience would prefer; a mixture of both conceptual and performance visuals.

The two most popular results for visuals that would appeal to our audience, is colourful, which is something we will interpret in our piece when appropriate. the second most popular was relatable visuals (day to day life) which reaffirms the concept of our video as we wanted our piece to be relatable to our target audience.

These set of results gives us an indication to what locations our audience would expect to see in an electro-pop genre music video. The results seem to be varied, with each location receiving a vote. This leaves the options open, however the more popular votes will be the main inspiration for the different locations in our video.

These results confirm our original idea of only having one actress in our piece, showing an overwhelming agreement from our target audience.

This gives us an indication of the image and style we should create for our actress, as it shows what sort of clothing our target audience would associate with a working class student, which is the image we want our actress to demonstration. In this case its an indie style.

These results gave us a clear indication for the best actress to use for our video. Meaning our actress and end result will be more convincing for our target audience.

Paige Farnham

Steph Wade

Zara Topham

Ellie Boon

Frankie Walford