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  • Services Marketing Case Study: Aravind Eye Care

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    Anirudh Kowtha
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    Aravind Eye Care is a not-for-profit eye hospital in India founded in 1976 with the mission of eliminating needless blindness by providing high quality and compassionate eye care to all. Their main goals are to determine the most efficient methods of supporting patient care delivery by improving quality and efficiency of resources. They focus on managing patient flow and transport as well as reducing defects in lenses. Aravind Eye Care uses performance measures related to quality, safety and providing similar services regardless of ability to pay. They address concerns about marketing eye camps, organization, logistics and cost of lenses through initiatives like their low-cost lens manufacturing company and charging fees from those who can pay to reduce the hospital's burden.

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    Aravind Eye Care is a not-for-profit eye hospital in India founded in 1976 with the mission of eliminating needless blindness by providing high quality and compassionate eye care to all. Their main goals are to determine the most efficient methods of supporting patient care delivery by improving quality and efficiency of resources. They focus on managing patient flow and transport as well as reducing defects in lenses. Aravind Eye Care uses performance measures related to quality, safety and providing similar services regardless of ability to pay. They address concerns about marketing eye camps, organization, logistics and cost of lenses through initiatives like their low-cost lens manufacturing company and charging fees from those who can pay to reduce the hospital's burden.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    39 views9 pages

    Services Marketing Case Study: Aravind Eye Care

    Uploaded by

    Anirudh Kowtha
    Aravind Eye Care is a not-for-profit eye hospital in India founded in 1976 with the mission of eliminating needless blindness by providing high quality and compassionate eye care to all. Their main goals are to determine the most efficient methods of supporting patient care delivery by improving quality and efficiency of resources. They focus on managing patient flow and transport as well as reducing defects in lenses. Aravind Eye Care uses performance measures related to quality, safety and providing similar services regardless of ability to pay. They address concerns about marketing eye camps, organization, logistics and cost of lenses through initiatives like their low-cost lens manufacturing company and charging fees from those who can pay to reduce the hospital's burden.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Services Marketing Case Study

    ARAVIND EYE CARE


    Presented by: Anshuman Dutta Ravi Chouhan

    VISION
    To focus on improving the total health of the country

    MISSION
    Eliminate needless blindness providing compassionate and high quality eye care to all.

    FOUNDER CHAIRMAN Dr. G. Venkataswamy or 'Dr. V'

    ROLE OF OPERATIONS IN MEETING THEIR OBJECTIVE


    Their main goal must be to determine the most efficient and optimal methods of supporting patient care delivery which can be achieved through improving quality and efficiency of the available resources. They must focus on managing patient flow - the movement of patients through a set of locations in a health care facility. Focus on proper transporting of patients and equipment. Reduce the defect rate of the lenses.

    What performance measures does Aravind Eye Hospital use?


    Importance is given to Quality and safety needs. They set up factory so that they can focus on eye care. They provide similar services to both the paid and non-paying patients.

    Should the performance measures be different for the two business models pursued by Arvind Eye Hospital?

    What are the concern areas for Aravind Eye Hospital in realizing its vision?
    How market the organizing of the eye camp? How to organize the camp? How to organize the logistics? To reduce the cost of the lenses.

    Steps taken by Arvind eye Hospital: The Auro Lens company: Manufacturing lenses at low costs hence, reducing the cost of the surgery. Charging a amount from those who can pay for it. Hence reducing the burden of the hospital. Using local sponsors like the local mills (for eg.) to leverage and use their influence to bring in more people.

    LAICO is also one of the major steps towards better management and spreading the management practices to other hospitals. LAICO trained many non profitable/ Loss making charitable hospitals back on track. Good event management: Follow-up, Refreshments and food for the patients waiting for surgery. Conducting the event like a mela with food, music. Making the surgery a good experience.

    Thank You!

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