MALAM Research Methods

Sampling

Session Aims

To understand the difference between probability and non-probability sampling

What is a Sample

Population

Sample

2 types of sampling

Probability Probability of each case being selected from population is known and equal - statistical Non probability Probability of each case being selected is not known or equal case study (except quota)

Probability Sampling

Identify a suitable sampling frame Decide on a sample size Select the most appropriate sampling technique Check the sample is representative of the population

Identify a Sample Frame

Complete list of cases in population

Decide on a Sample Size

Governed by: The confidence you need to have in your data The margin of error you can tolerate accuracy Type of analysis you want to do e.g. Chi Squared The total size of the population

Select the Most Appropriate Sample Technique

Simple random sample Systematic random sample Stratified random sample Cluster Multi-stage

Non Probability Sampling

Selecting the most appropriate sampling technique

Selecting the Most Appropriate Sampling Technique

Sampling Techniques Available: Quota sampling Purposive sampling Snowball sampling Self-selection Convenience

Remember.

Note down the reasons for your choices as you will need to write about them and justify your choices in your methodology chapter.

Task

Now consider your research project. With the person next to you decide what is the most appropriate sample for your study. Justify your choices.