Date of Survey Location of Survey Kind of Item purchase Price

5.09.2013 Kolkata Watch 3500

Decision Making Unit - Name - Age - Sex - occupation - Income group - Residential area - Marital Status Person involved in decision making - How many - Who are they generally - What they have done/ advised Motivation of Purchase - Why bought that - What problem it solved/ what function it facilitate? What attributes seemed important? / why this product?

KALISHANKAR SHYAM 26 M SERVICE KOLKATA SINGLE 2-3 FRIENDS Helped me to choose from many models

I have a fascination for wrist watch from a ve

The model, specially the dial and the belt co

Characteristics of the decision Was it first time? no If Yes - A careful decision (thinking & decide) / casual decision ( just for a change) - Amount of deliberation for the decision If No - Review of previous decision - Any negative remarks Characterize the decision making process - What triggered the process - Was there any information search - How was the search conducted If visiting shops, how many visited If searching web, what websites you visited - How much information was collected - Sources - When you gathered the information How many alternatives were evaluated? Why those How the decision finalized Where did the consumer buy?

Last time the dial was round, it was analog c No End of season sale was going on, and I was yes through net

the homepage of that brand 2-3 days before I bought it

3 alternatives. Because of price, dial shape a

Bought the watch which looked best to me o

Why there Which came first in mind to buy If it is not the same why changed Any particular person involved

It was the showroom of that brand and max that place only no

Overall remarks - Are you satisfied using it - Do you think anything can be done better?

yes no

om many models

wrist watch from a very early age

e dial and the belt combination

ound, it was analog cum digital, this one is analog

going on, and I was looking for this watch for a long time

of price, dial shape and dial- belt colour combination

h looked best to me out of three

that brand and maximum number of models were available