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    Aim Endah
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    The document outlines a 16-week course schedule covering topics in consumer behavior and decision making. It is divided into weekly topics from an introduction to the subject to a final review. Presenters include a lecturer and student groups. Readings are referenced from a source titled "SnK" for each corresponding week.

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    The document outlines a 16-week course schedule covering topics in consumer behavior and decision making. It is divided into weekly topics from an introduction to the subject to a final review. Presenters include a lecturer and student groups. Readings are referenced from a source titled "SnK" for each corresponding week.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views1 page

    Outline CB

    Uploaded by

    Aim Endah
    The document outlines a 16-week course schedule covering topics in consumer behavior and decision making. It is divided into weekly topics from an introduction to the subject to a final review. Presenters include a lecturer and student groups. Readings are referenced from a source titled "SnK" for each corresponding week.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

    Topic Introduction Consumer Research Market Segmentation Consumer Motivation Personality and consumer behaviour Consumer perception Consumer learning + review UTS Consumer attitude formation and change Communication and consumer behaviour Reference Group and family influence Social class and consumer behaviour The influence of culture and sub-cultures on consumer behaviour Consumer decision making overview Final

    Reference SnK chapter 1 SnK chapter 2 SnK chapter 3 SnK chapter 4 SnK chapter 5 SnK chapter 6 SnK chapter 7 SnK chapter 8 SnK chapter 9 SnK chapter 10 SnK chapter 11 SnK chapter 12 and 13 SnK chapter 15

    Presenter Lecturer Lecturer Group 1 Group 2 Group 3 Group 4 + quiz 1 Group 5 Group 6 Group 7 Group 8 Group 9 + quiz 2 Group 10 lecturer lecturer

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