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LU_Trends, Networks, and Critical Thinking in the 21st Century _Module1
HUMSS – TRENDS, NETWORKS, AND CRITICAL THINKING IN THE 21ST CENTURY
Module 1: Differences of Trends and Fads
Second Edition, 2021
Copyright © 2021
La Union Schools Division
Region I
All rights reserved. No part of this module may be reproduced in any form without written
permission from the copyright owners.
Each SLM is composed of different parts. Each part shall guide you
step-by-step as you discover and understand the lesson prepared for you.
In addition to the material in the main text, Notes to the Teacher are
also provided to our facilitators and parents for strategies and reminders on
how they can best help you on your home-based learning.
Please use this module with care. Do not put unnecessary marks on
any part of this SLM. Use a separate sheet of paper in answering the
exercises and tests. And read the instructions carefully before performing
each task.
Thank you.
This module will explain the differences of a trend from a fad, a two concept
that are commonly mistaken synonymous. Identification of the elements and
describing the characteristics of a trend will also be discussed. Explaining the
process on how to spot a trend will also be included.
After going through this learning material, you are expected to attain the
following objectives:
Learning Competencies:
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LU_Trends, Network, and Critical Thinking in the 21st Century_Module1
Jumpstart
Go!!!
Directions: Tell whether the statement refers to a Trend or a Fad. Write your
answer on a separate sheet of paper.
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LU_Trends, Network, and Critical Thinking in the 21st Century_Module1
Discover
Typically, fads last for a total of one season, but they can also last for less
than a month. Fads are novelty driven fashion choices. A fad is often referred to as
“catching on” with the larger population, but will often fade as quickly as it
appeared. The easiest way to remember a fad is through a simple alliteration: fads
fade. Although engaging in fads can be fun, they are often not worth investing a
large amount of money or time. Its appeal among consumers is relatively small as
well. To put it simply, a fad has a shorter staying power in the market.
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Lesson 2. Process of Identifying a Trend
1. Fringe Stage – In this stage, an innovative idea, whether in the form of a new
product, service, or in other form, develops into the market or become known to
the trendiest consumers. In this stage, entrepreneurial and business firms
participate to develop and innovate ideas.
2. Trendy – Consumer and public awareness of the trend grows as the early
adopters participate together with the innovators to increase the perceptibility of
the trend. During this stage, the “most fashion-forward brands and retailers”
assess the viability/sustainability of the concept. They usually conduct test
market researches.
3. Mainstream – The “conservative consumers” join the trend, the ideas popularity
and acceptance continue to increase, and the corporations and company
brands exploit the growing demand for the idea. In this stage, the trend
becomes a mainstream product or service. When it happens, a number of things
occur:
• The trend can fade away once the majority of the consumers tested the
product or idea. They could either accept or reject the idea. If the ideas
acceptance or rejection occurred over a short period of time and its
appeal was limited to a small number of consumers, the trend is reduced
into a fad.
• When consumers buy or support the trend by doing multiple purchases,
the trend reaches a plateau level of acceptance and stays in the same
level. If the trend persists or stays for a long period of time, the trend is
called a classic. A classic refers to a look or trend that is always present
in some form that is appropriate across diverse occasions and accepted
by diverging consumer groups.
• Another possibility is the fragmentation of a trend. A trend fragmentation
or microtrend happens when there is a recent development in a trend or
a reinvention which leads to a fringe stage of a trend.
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4. Transitory increase and decrease – a trend shows transitory increase or
decrease of a particular idea, event, or phenomenon (Brannon 2000). There
are trends that have lasted a longer period of time, e. g. human population
growth or the number of HIV-AIDS victims in the Philippines. But all trends
have the potential to eventually slow down and decline.
Characteristics of a Fad
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LU_Trends, Network, and Critical Thinking in the 21st Century_Module1
5. Reason for rise Generally has Determined by an
identifiable and emotional need to
explainable increases purchase, based on
caused by consumers’ publicity and fervent
needs and in product opinions,
consonance with other benefits are not
consumer lifestyle assured or ill
trends conceived, and most
of the time do not
necessarily deliver
what was promised
6. Incubation period and Develop slowly, longer Increase, decrease and
life span staying power, take eventually die out quickly
longer to build and
their effects may be felt
for years and
sometimes even
decades
7. Scope Usually includes Normally includes only a
several brands or single brand or product
products that are and has limited appeal
applicable to diverse outside of one narrow
consumer segments, consumer segment,
possesses some agility experiences rapid
acceptance among
and consumers have
consumers with a weak
granted it permission
level of commitment to the
to expand beyond its idea or concept because
current platform while many consumers hop onto
maintaining the craze only to find later
authenticity that the product or
e. g. healthy eating has experience was more
been important to a difficult or less useful than
certain part of the beneficial
population for a long e. g. low-carb diets were
time, a more balanced fads within the trend,
approach of lean emphasis on eating food
protein, whole grains, with less aft and protein
and plenty of fruits and
vegetables
8. Cultural roots Deeper cultural roots, Borders easily, popularity
do not cross cultural and acceptability are short
borders easily, have lived, lack of cultural
cultural attachments to grounding or connections
the society to the society it was
introduced
e. g. pearl shake craze
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LU_Trends, Network, and Critical Thinking in the 21st Century_Module1
Explore
For additional inputs and insights try to apply and recall what
you understood in the DISCOVER part and apply it in the
following activities.
Directions: Think of a product that you consider as a trend and fad. Take/copy a
photo of these products and paste it on the concept map on the next page
(duplicate the concept map) and explain why the product is a trend or fad.
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LU_Trends, Network, and Critical Thinking in the 21st Century_Module1
Rubric for Evaluating the Concept Map
Guidelines 4 3 2 1
Ideas Present ideas in Present ideas Present ideas Present ideas
a very somewhat poorly very poorly
informative and informative informative informative
well organized and well and well and well
organized organized organized
Understanding Writing shows Writing shows Writing shows Writing shows
strong a clear adequate little
understanding understanding understanding understanding
2. Low-carb diets
3. Transformer robots
5. Automatic pencil
cases
6. Magic pens
7. Increasing teenage
pregnancy in the
Philippines
8. Laptops
9. Tablet computers
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LU_Trends, Network, and Critical Thinking in the 21st Century_Module1
11. E-books
Essay Rubric
Guidelines 4 3 2 1
Organization Presentation of Presentation of Presentation of Presentation of
ideas clearly ideas clearly ideas clearly ideas does not
addresses all addresses all addresses all address all
questions in a questions in a questions in questions in
well thought thoughtful adequate thoughtful
out and manner manner manner
engaging
manner
Content Ideas logically Ideas are Ideas are Ideas are not
and reasonably adequately developed and
thoughtfully developed and developed and supported
developed and supported supported
supported
Mechanics Excellent Good English Inconsistent Poor English
English language English language
language writing and language writing and
writing and communication writing and communication
communication skills. communication skills.
skills. skills.
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LU_Trends, Network, and Critical Thinking in the 21st Century_Module1
Rubric for Photo Analysis
Guidelines 4 3 2 1
Ideas Details of Details of ideas Details of ideas Details of ideas
Development ideas are are connected are loosely are not
tightly to photos connected to connected to
connected to photos photos
photos
Knowledge & Excellent trait Trait chosen is Trait chosen is Trait chosen is
Understanding chosen that is relevant and general and part of the
relevant and clear in does not tell photo’s
effective in analyzing the that much personality but
analyzing the photo about the is ineffective
photo photo for analysis
Thinking Effective why Why analysis Contains only Contains only
Inquiry analysis that is linked to the one part of one part of
is linked to photo analysis, weak analysis, no
the photo link to the link to topic
photo
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LU_Trends, Network, and Critical Thinking in the 21st Century_Module1
Deepen
Directions: Read and understand the statement below and write your answer in a
separate sheet of paper.
Trace the evolution of cell phone gadgets in the Philippines. Use primary
sources like photographs, advertisements, commercials, and other promotional
materials as examples to show the development of this trend in the Philippines.
Identify the aspects of the cell phone that changed through time. How has it
changed since then and until now? Do any aspects vary together as a recognizable
pattern? Use a Timeline to show the development of the cell phone trend in the
Philippines.
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LU_Trends, Network, and Critical Thinking in the 21st Century_Module1
Rubric for Scoring Timeline
Criteria 4 3 2 1
Quality of Included Most of the Some events Many major
content events are included included events are
important and events are are trivial, and excluded, and
interesting. No important or major too many
major interesting. events are trivial events
details are One or two missing. are included.
excluded. major events
may be
missing
Quantity of The timeline The timeline The timeline The timeline
facts contains contains contains contains
at least 8–10 at least 6–7 at least 5 fewer than 5
events events events events.
related to the related to the related to the
topic topic topic
being studied. being studied. being studied.
Organization All events are Most events Some events Many events
labeled neatly are labeled are labeled are not labeled
and in neatly and in and in nor in
chronological chronological chronological chronological
order. order. order. order.
Accuracy of Facts are Facts are Facts are Facts are often
content accurate for accurate for accurate for inaccurate for
all events almost all most (~75%) of events
reported on events the reported on
the timeline. reported on events the
the reported on timeline.
timeline. the timeline.
Sequence of Events are Almost all Most (~75%) of Most events
content placed in events are the are
proper order. placed in events are incorrectly
proper placed in placed on
order proper order. the timeline.
Dates An accurate, An accurate, An accurate Dates are
complete date complete date date has inaccurate
has has been included or missing for
been included been included for several
for for almost every events.
each event. almost every event.
event.
Final Points
_____________
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LU_Trends, Network, and Critical Thinking in the 21st Century_Module1
Activity 7: Critical Thinking
Directions: Answer the following questions briefly and concisely in a separate
sheet of paper.
1. Why do trends enjoy greater popularity and support from the public?
3. How can a fad become a trend? Can you give example of a fad that become a
trend?
4. Can a trend become a fad? Can a fad become a trend? Why do you think so?
Justify your answers by giving examples.
5. Can you think of a fad that can eventually become a trend? How can this fad
become a trend in the future?
7. What happens to a trend in the Fringe stage, Trendy stage, and Mainstream
stage? Explain and give examples
Essay Rubric
Guidelines 4 3 2 1
Focus/ Main The essay The essay is The essay is The essay is
Point poorly focused on topic focused on focused,
addresses topic and includes the purposeful,
and includes few topic and and
irrelevant ideas loosely related includes reflects clear
ideas relevant insight and
ideas ideas.
Support Provides little Supports main Supports Persuasively
or point with some main supports
no support for underdeveloped point with main
the reasons and/or developed point with
main point examples reasons well
and/or developed
examples reasons
and/or
examples
Language Use, Many errors in Contains Uses correct Uses correct
Style & grammar, frequent errors grammar, grammar,
Conventions spelling, and in spelling, and spelling,
punctuation, grammar, punctuation punctuation
makes reader’s spelling, and with throughout
comprehension punctuation few errors with
difficult very few
errors
Final Points
_____________
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LU_Trends, Network, and Critical Thinking in the 21st Century_Module1
Gauge
Directions: Read and understand the statements below. Write the letter of your
best answer in a separate sheet of paper.
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LU_Trends, Network, and Critical Thinking in the 21st Century_Module1
9. All of the following describe a trend EXCEPT one.
A. Greater consumer adoption due to their effectiveness.
B. Appears mostly to a lot of industries and crosses over into others.
C. Often appears in a single industry and rarely crosses over into others.
D. Develop slowly, longer staying power, take longer to build and their
effects may be felt for years and sometimes even decades.
10. Which of the following product is a fad?
A. Camera B. Cellphone
C. Hair styles D. Laptops
11. Which of the following elements make up a trend?
A. Acceptability B. Cultural basis
C. Duration of time D. All of the above
12. All of the following are true about fad EXCEPT one
A. It fades away easily.
B. It is prone to being outmoded.
C. It is manifested in a form of pattern.
D. Confined in a particular segment in society.
13. “Giving some starting information and a rule of how to use it to get new
information, the rule is then repeated using the new information.” This
statement is describing which of the following?
A. Fad B. Development
C. Recursion D. Trend
14. “Giving some starting information and a rule of how to use it to get new
information, the rule is then repeated using the new information.” This
statement is describing which of the following?
A. Fad B. Development
C. Recursion D. Trend
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LU_Trends, Network, and Critical Thinking in the 21st Century_Module1
LU_Trends, Network, and Critical Thinking in the 21st Century_Module1
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Knowledge Skills
Gauge
1. T
1. D
2. F
2. A
3. F
3. B
4. F
4. C
5. F What I Know
5. C
6. F 1. F
6. B
7. T 2. T
7. B
8. T 3. F
8. A
9. T 4. T
9. D
10. T 5. F
10. C
11. T 6. T
11. C
12. T 7. T
12. D
13. F 8. F
13. C
14. T 9. F
14. B
15. T 10. F
15. C
Text…
Answer Key
References
Printed Materials
Arzadon, M., Romerosa, P. and Zarate, M., 2018. Trends, Networks, and Critical
Thinking. 1st ed. Quezon City, Manila: Vibal Group, Inc., p.7.
Urgel, Elizabeth. 2017. Trends, Networks, and Critical Thinking in the 21st
Century Culture. 1st ed. Makati City, Philippines: DIWA Learning Systems
Inc.
Website
https://www.academia.edu/43092096/Trends_module
http://judlomangianna.simplsite.com
https://www.google.com/search?sa=X&sxsrf=ALeKk03Np1prNlmIOKoVRGd4ocITI_
dz1A:1601001557557&source=univ&tbm=isch&q=10+example+of+fads&clie
nt=firefox-b
d&ved=2ahUKEwicyP3Io4PsAhUCVN4KHcC1CC4QjJkEegQIChAB&biw=136
6&bih=654#imgrc=IfH-lrhlUJA2kM
https://www.markschneiderdesign.com/blogs/jewelry-blog/fad-trend-or-
classicwhat-s-the-difference
http://mytnct.blogspot.com/2017/02/i.html
https://www.google.com/search?client=firefoxbd&q=fringe+stage+in+identifying+a+
trend
https://www.coursehero.com/file/44842295/Trends-Examining-Trends-
andFadspdf/ https://www.academia.edu/43092096/Trends_module
https://commons.wikimedia.org/wiki/user
https://upload.wikimedia.org/wikipedia/commons/3/30/IPhone_7_and_iPhone_7_
Plus.jpg
https://upload.wikimedia.org/wikipedia/commons/9/95/Exercise_Treadmill_Conve
y_Motion.jpg
https://upload.wikimedia.org/wikipedia/commons/4/44/Pearl_Milktea.jpg
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LU_Trends, Network, and Critical Thinking in the 21st Century_Module1
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LU_Trends, Network, and Critical Thinking in the 21st Century_Module1