Visual Merchandising and

Space Management

At Reliance Fresh,
Unit-iv , Bhubaneswar
 Focus Area

 Introduction
 Objectives
 Research Methodology
 Findings
 Suggestions
 Conclusion
 Introduction
“ Jo Dikhta Hai, Ohi Bikta hai”

Visual merchandising is an art and

science of displaying merchandise
with in the store and it also help
the customers to find out products
easily
 Objective

 To prepare such a plan which will give the exact

details
of the key products.

 To keep the key products in the front which will

attract
the customers.

 To give attractive offers on those SKU’S the sale

of which are
not up to the mark .

 To implement the best possible solution at the

concerned areas with proper planning.
 Research Methodology

• It’s an analytical research.

• It’s a observation method.

Types of data collected is only:- primary

data

Sample size :- 100

 FINDINGS

 68% of the customer came to the store

frequently.

 58% of customer said that the space

management of the
store is good.

 60% of customer don’t get any problem to find

out the
products.
 SUGGESTIONS
 The product lay out should be in such a manner
that the
customer will easily get those.

 To give attractive offers on those products the

sale of which
is not upto the mark.

 The employees should know more about

visualization
of the product and management of the space in
a
proper manner.
 CONCLUSION

Reliance Fresh focus on service and quality so

shopping in reliance fresh is an enjoyable
experience. There are so many loopholes in
reliance retail but it is true that reliance retail
touched the heart of Indian customers.