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Customer Preference For DSC Hyundai Motor PVT Ltd. Chennai: "A Project Report On
Customer Preference For DSC Hyundai Motor PVT Ltd. Chennai: "A Project Report On
SRM SCHOOL OF MANAGEMENT FACULTY OF ENGINEERING & TECHNOLOGY SRM UNIVERSITY KATTANKULATHUR 603 203.
BONAFIED CERTIFICATE
This is to certify that the project report entitled A Project Report On CUSTOMER
PREFERENCE FOR DSC HYUNDAI MOTOR PVT LTD. CHENNAI, submitted by S.ARVINDHRAJ
in partial fulfilment for the project in award of Master of Business Administration (MBA) of SRM University, Kattankulathur is a bonafied research work carried out under my supervision and guidance and no part of this project has been submitted for any other degree / diploma.
The assistance and help received during the course of the investigation has been fully acknowledged.
Dated: ____________
ACKNOWLEDMENT
It is difficult to acknowledge a precious debt as that of learning as it is the only debt that is difficult to repay except through gratitude. First and foremost I wish to express my profound gratitude to the almighty, the merciful & compassionate with whose grace & blessings I have been able to complete this work. It is my profound privilege to express my sincere thanks to the Dean Dr.JAYSHREE SURESH (School of Management), for giving me an opportunity to work on the project and giving me full support in completing this project. I am very thankful to my guide Dr. T. RAMACHANDRAN (Professor in SRM University, Kattankulathur) for him full support and guidance in completing this project work.
DECLARATION
I, M.H.ABOOBAKAR SIDDIQUE (35080013) hereby declare that the project "A Project Report
On CUSTOMER PREFERENCE FOR DSC HYUNDAI MOTOR PVT LTD. CHENNAI " under the
supervision and guidance of Dr. T. RAMACHANDRAN (Professor in SRM University, Kattankulathur) department of management studies SRM, Kattankulathur is the result of the original work done by me and to the best of my knowledge, a similar work has not been submitted to any university or any other institution.
Place: Date:
CONTENT
CHAPTER 1 2 3 4 Introduction Objectives of Study Scope of the Study RESEARCH METHODOLOGY 4.1) Research Design 4.2) Data collection 4.3) Sampling 4.4) Statistical Tools 4.5) Limitation of the Study 5 Industry Profile 12 Company of the Profile 6 7 8 9 10 11 Data Analysis and Interpretation Findings Suggestions Conclusion Annexure Bibliography 19 46 48 50 52 56 TITLE PAGE NO 1 3 5 7 8 8 9 10 11
LIST OF TABLES
SL.No
1.1 1.2 1.3 1.4 1.5
List of Tables
Income Group Of Customers Knowledge about the location of the showroom Visited the showroom before Convenience of parking Buying decision for a four wheeler 1.5.1) Test the Chi Square for Buying decision for a Four Wheeler
Page No
20 22 24 26 28 29 30 32 34 36 38 40 42 44
Interior of Hyundai Visited other Hyundai showroom before coming to this showroom Various other brands seriously considered before coming to this showroom
Relationship between Fuel Efficiency and Maintenance using Chi Square Test
Price list of Hyundai cars Offers expected from dealers Expectations from the dealers Customer service in the showroom
LIST OF CHARTS
SL.NO 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10 1.11
LIST OF CHARTS
Income group of customers Knowledge about the location of the showroom Visited the showroom before Convenience of parking Interior of Hyundai Visited other Hyundai showroom before coming to this showroom Various other brands seriously considered before coming to this showroom Price list of Hyundai cars Offers expected from dealers Expectations from the dealers Customer service in the showroom
PAGE NO 21 23 25 27 31 33 35 39 41 43 45
CHAPTER 1
INTRODUCTION
INTRODUCTION
The idea that customers prefer one product or one service over another is not new.The ability to identify and measure the elements of such preference decisions with any accuracy and reliability has only recently become available.
The project is made on the project title Customer Preference of Hyundai Cars
Today there is a cut throat competition in the market and an automobile industry cannot escape itself from this competition. So it became very important for every company of this industry. So this project is very important for DSC HYUNDAI MOTORS LTD to increase the satisfaction level of customers
CHAPTER 2
OBJECTIVES OF THE STUDY