A PROJECT REPORT ON

“CONSUMAR BUYING BEHAVIOR IN AUTOMOBILE INDUSTRY TO

HONDA TWO WHEELERS’’

BHACHELOR OF MANAGEMENT STUDIES

Semester V

(2017-2018)

Submitted

In Partial Fulfillment of the requirements for

The Award of Degree of Bachelor of Management studies

SUBMITTED BY

TEJAS DINESH SHINDE

ROLL NO.

PROJECT GUIDE

Prof. PRIYANKA DUBE

T.Z.A.S.P. Mandal’s

PRAGATI COLLEGE OF ARTS & COMMERCE

NANDIVLI ROAD, DOMBIVLI (E)

 T. Z. A. SHIKSHAN PRASARAK MANDAL’S

PRAGATI COLLEGE OF ARTS & COMMERCE

DOMBIVLI (E)

CERTIFICATE

(2017-2018)
Date:-

Place:- Dombivli (E)

This is to certify the Mr. TEJAS DINESH SHINDE of B.M.S Semester V (2017-2018) has
successfully completed the project on “TO STUDY FOR CONSUMAR BUYING
BEHAVIOR IN AUTOMOBILE INDUSTRY TO HONDA TWO WHEELERS’’ under the
guidance of Prof. PRIYANKA DUBE.

(Prof. Sneha Mhatre) (Dr. A.P.Mahajan)

Course Co-ordinate Principal

(Prof. Priyanka Dube)

Project Guider/ Internal Examiner External Examine

 DECLARATION BY GUIDE

Date:-

I, the undersigned Miss. PRIYANKA JAYANTH have guided Mr. TEJAS

DINESH SHINDE for his project and has completed the project on “TO STUDY
FOR CONSUMAR BUYING BEHAVIOR IN AUTOMOBILE INDUSTRY
TO HONDA TWO WHEELERS’’ successfully.

The information submitted is true and original to the best of my knowledge.

TEJAS DINESH SHINDE

 ACKNOWLEDGMENT

At the outset, I would like to thank Almighty GOD for his shower of blessings.
The desire of completing this dissertation was given by my guide prof.
PRIYANKA JAYANTH. I am very much thankful to him for the guidance,
support and for sparing him precious time from a busy and hectic schedule.

I am thankful to Dr. A.P. Mahajan, principal of pragati College. My sincere

thanks to our co-ordinator Prof. Sneha Mhatre Who always motivated me and
provided a helping hand for conceiving higher education. I hereby take an
opportunity to extend my sincere thanks to who provided me valuable information
regarding my topic of dissertation.

I would fail in my duty if I don’t thank my parents and sister who are pillars of my
life and my friends who have always supported and motivated me. Finally, I would
express my gratitude to all those persons who directly and indirectly helped me in
completing my dissertation
SR.NO DESCRIPTION PAGE NO
1 Executive summary
2 Objective of study
3 Limitation of the study
4 Research Methodology
5 Chapter-1
Introduction
6 Chapter-2
Profile of Industry
7 Chapter-3
Data analysis & Interpretation
8 Chapter-4
Finding, Suggestion, Conclusion
9 Annexure
10 Bibliography & Webliography
 Executive Summary
The researcher wanted to study consumer buying behavior in automobile industry
to Honda two-wheeler’’. This project is based on automobile sector. The
automobile sector is growing at a very fast pace. The sector which I have selected
for my project is two wheeler industries of automobile industry. The objective of
my study is “To study for consumer buying behavior in automobile industry (Two
Wheeler in Honda)’’. “To check the loyalty of consumers towards the different
brands” the researcher has done SWOT analysis of Honda Two-Wheeler
Automobile Industry. I have also done the 4P’s of marketing of Honda, advertising
strategy of Honda. Indian two-wheeler market analysis April-May 2017: the
scooter segment grows at 13.88% whit overall market analysis 1.04%. the Honda
holds 20% Share as per April. The researcher has collected the data with the help
of research methodology tool that is secondary data and primary data. Secondary
data have collection through websites, newspapers and books. The primary data
have collection through the sample survey method. In sample survey method the
researcher has taken a size 40 sample. The researcher concluded the most of the
people has completely satisfied with the performance of the two-wheeler and also
the after-sales-service that companies provide to their customers. This project is
helpful for students, company, employees etc.
 Objectives of the study
 To know the popularity and usage of Two-wheelers the among the consumer
in Dombivli.
 To study the level of customer satisfaction before purchasing and after
purchasing the two-wheeler.
 To check the loyalty of consumers towards the different brands.

 To know the problems faced by customers of two-wheeler.

 Examine the customer perception about the two-wheeler.

 Limitations of the study
1) This survey is conducted in Dombivali (E) area only.
2) This survey is only on Two-Wheelers Company.
3) The period for the project 3 months only.
4) The primary data has collected from 40 people only.
 RESEARCH METHODOLOGY

The analysis of the project was based on the information gathered form various
sources i.e., primary and Secondary sources.

Primary Data:

The primary data was collected by preparing a structure questionnaire for people to
understand customer satisfaction of automobile sector with reference to two-
wheeler and loyalty level of customers towards the different brands. Responses
were collected from 40 customers in Dombivli area.

Secondary Data:

The secondary data was collect form books, newspapers and websites.

RESEARCH DESIGN

The target population of study consists of various places. This survey was done by
collecting the data from the respondents.
SAMPLE TECHNIQUES

The sampling techniques that adapted to conduct the survey was ‘convenient
random sampling’ and the area of research was concentrated in the city of erode
only. This survey was conducted by visiting different place like colleges, corporate
office, respondent’s home etc.

DATA COOLECTION

AREA-: State -: Maharashtra

District -: Thane

City -: Dombivali

Local area -: P & T Colony, Gandhinaer

SAMPLE SIZE – 40 Sample Unit

 CHAPTER-1

List of table

SR.NO CONTENTS PAGE

NO
1.1 Introduction

1.2 Need for the study

1.3 Introduction to consumer Buying Behavior

1.4 Introduction to Marketing

1.5 Introduction to Industry

 Chapter:- 1
1.1 Introduction

India is the second largest manufacturer and producer of two-wheelers in the

world. It stands next only to japan and china in terms of the number of two-
wheelers produced and domestic sales respectively. This distinction was achieved
due to variety of reasons like restrictive policy followed by the government of
India towards the passenger car industry, rising demand for personal transport,
inefficiency in the public transportation system etc.

The motorcycle segment was no different, with only three manufacturers viz
Enfield, Ideal Jawa and Escorts. Which Enfield bullet was a four-stroke bike, Jawa
and the Rajdoot were two-stroke bikes. The motorcycle segment was initially
dominated by Enfild 350cc bikes and Escorts 175cc bike.

The entry of Kinetic Honda in mid-eighties with a variometric scooter helped in

providing ease of use to the scooter owners. This helped in inducing youngsters
and working women, towards buying scooters, who were earlier inclined towards
moped purchases. In the 90s, this trend was reversed with the introduction of
scooterettes. In line with this, the scooter segment has consistently lost its part of
the market share in the two-wheeler market.

In 1990, the entire automobile industry saw a drastic fall in demand. This resulted
in a decline of 15% in 1991 and 8% in 1992, resulting in a production loss of 0.4mn
vehicles. Barring Hero Honda, all the major producers suffered from recession in
FY93 and FY94. Hero Honda showed a marginal decline in 1992.
The reasons for recession in the sector were the incessant rise in fuel prices, high
input costs and reduced purchasing power due to significant rise in general price
level and credit crunch in consumer financing. Factors like increased a production
in 1992, due to the new entrants coupled with the recession in the industry
resulted in company either reporting losses or a fall in profits

India is one of the very few countries manufacturing three-wheelers in the world.
It is the world's largest manufacturer and seller of three-wheelers. Bajaj Auto
commands a monopoly in the domestic market with a market share of above
80%, the rest is shared by Bajaj Tempo, Greaves Ltd and Scooters India.

The total number of registered two-wheelers and three-wheelers on road in India,

as on March 31, 1998 was 27.9mn and 1.7mn respectively. The two wheeler
population has almost doubled in 1996 from a base of 12.6mn in 1990.

The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki
and Hero Honda brought in the first two-stroke and four-stroke engine motorcycles
respectively. These two players initially started with assembly of CKD kits, and
later on progressed to indigenous manufacturing. In the 90s the major growth for
motorcycle segment was brought in by Japanese motorcycles, which grew at a rate
of nearly 25% CAGR in the last five years.
 1.2 Need For The Study:

After globalization, number of two wheeler markets have entered Indian Market.
New companies have been set up with foreign, specially Japanese collaboration by
already established companies. Honda motors japan has set up subsidiary company
at Gurgaon, India to offer state of the art Honda two wheeler to Indian makes
Honda motors with its wide product range has achieved a respectful market shone
with strong dealer network and excellent after sales services.

Even though there is waiting period for some products, some are available across
the shelf dealerships are upon not only at metros, but also at urban areas. This is to
provide prompt after sales services. It has opened class of art show rooms and
workshops at all the places.

There is a need to stud to efforts put in by the company, dealers and service
network to study the extent to which customers are satisfied with product, service
and allied services etc. hence it is proposed to study the customer satisfaction
levels of Honda customers with respect to the product performance, after sales
service and other allied services like finance facility, availability of spares and
accessories etc.
 1.3 Introduction to consumer Buying Behavior

Motorcycle and moped. Majority of Indians, especially the youngster prefer

motorbikes rather than cars. Capturing a large share in the two wheeler industry,
bikes and scooter covers a major segment. Bikes are considered to be the favorites
among the youth generation, as they help in easy commutation, styling and mileage
and has more aesthetic appeal.It is quite evident that knowing consumer needs and
desires is a road to success for the marketer, but the question is how? It is not a
simple task. At the first instance, we can feelthat whatever consumer is telling may
be perceived as correct but actually he may not actotherwise. They may respond to
the message but may be influenced at the last moment bytheir friends, family
members or by other reference groups.

Consumer behavior is the study of how people buy, what they buy, when they
buyand why they buy. Consumer Behavior is the psychology behind marketing the
behavior of consumers in the marketing environment. Two major psychological
disciplines come in to play when observing and trying to explain consumer
behavior. The first is Cognitive Psychology which is a study of all knowledge
related (mental) behavior. The attention, perception, memory and decision making
are the various aspects of Cognitive Psychology that play an important role in
consumer behavior. The second psychological discipline that has theories to
explain certain phenomenon of consumer behavior is Social Psychology. It the
study of the manner in which the personality, attitude, motivational and behavior
of an individual influence and are influenced by groups.

 
A consumer making a purchase decision will be affected by following
Factors/dynamics.

1.Cultural Factors

2.Social Factors

3.Personal Factors

4.Psychological Factors

The marketer must be aware of these Factors in order to develop an appropriate

marketing plan for its target market.

1. Cultural Factors:

Cultural Factors exert the greatest impact on buying behavior of consumer. A

buyer is always influenced by his culture, sub-culture and social class. Culturecan
be described from the dawn of civilization, human beings have been looking for
ways and means to better their lives. Culture is the most fundamental determinant
of a person’s wants and behavior. Culture refers to the set of values, ideas and
attitude that are accepted by homogeneous group of people and transmitted to the
next generation. Whereas Subculture is a member of a culture, shares most of the
core value, beliefs and behaviors of that culture. However, most individuals also
belong to several sub-cultures. Each culture consists of smaller sub culture that
provides more specific identification and each socialization for their members. Sub
culture includes nationalities, religions, racial groups and geographic regions.
Social class determines to some extent, the types, quality and quantity of product
that a person buys or uses. Social class is a basis for identifying and reaching
particular good prospects for products and services.
2. Social Factors:

Man is a social animal. Hence his or her behavior is greatly influenced by social
Factors like Reference group, family, role and statuses.

A. Reference Group: A person’s reference groups consist of all the group

that have a direct or indirect influence on the person’s attitude or
behavior.
B. Family: The family is the most important consumer buying
organization in a society. Family member constitute the most
influential primary reference group.
C. Roles and Status: Each role that a person plays has a degree of status
which is in relative term perceived by the society. It is the degree of
influence that an individual exert on the behavior of other.

1. Personal Factors:

A consumer’s decision is also affected by his personal Characteristics Including

age, occupation, life-style and personality.

2. Psychological Factors:

A person’s acquired needs are influenced by certain psychological factors such as

motivation, perfection, learning and attitudes.
 1.4 Introduction to Marketing

Two-Wheeler Market in India

Indian Two-wheeler Marker is noticing a continuous upsurge in demand and thus

resulting in growing production and sales volume. This owes a lot to the launching
of new attractive models at affordable prices, design innovations made from
youths’ perspective and latest technology utilized in manufacturing of vehicles.
The sale of two-wheeler products has increased substantially. The sales volumes in
the two-wheeler sector shop up from 15 % to 24% between 2008-09 and 2013-14

A considerable expansion was seen in the sales volume of the scooter segment
during 2014-15 as far as the two-wheelers were concerned. The domestic
motorcycle sales volume moved up to 10%, whereas the scooter segment recorded
a growth of 30.7% in sales volume. In the past 2-3 years, around a dozen new
scooter brands have been introduced in India. But the motorcycle segment lags
behind in this regard. This is due to the need of fact that recently launched gearless
scooters cater to the need of both men and women, while motorbikes are a segmen
preferred by men only.

The growth momentum is also propelled by the fact two-wheeler manufacturers in

India have understood the market’s needs and have been able to deliver as
expected. At the end of 2014, the global business involving two-wheeler designing,
manufacturing, engineering and selling was at an average of US$ 3.5 billion per
manufacturer. However, India’s Honda Motors is the world’s largest two-wheeler
manufacturer and seller clocked an average of US$ 15 billion on the sam lines.
Though, further growth in Indian Two –Wheeler Industry will depend heavily on
people’s personal disposable incomes that rely on India’s economic growth in days
to come.
 1.5 Introduction to industry

Automobile is one of the largest industries in global market. Being the leader in
product and process technologies in the manufacturing sector, it has been
recognized as one of the drivers of economic growth. During the last decade, well
directed efforts have been made to provide new look to the automobile policy for
realizing the sector’s full potential for the economy. Aggressive marketing by the
auto finance companies have also played a significant role in boosting automobile
demand, especially form the population in the middle income group. A Nations
economy, a well-developed and well-networked transportation system is essential,
as India’s transport network is developing at a fast pace, Indian Automobile
Industry is growing too.

Also the Automobile industry has strong backward and forward linkages and hence
provides employment to a large section of the population. Thus the role of
Automobile industry has strong backward and forward linkages and hence
provides employment a large section of the population. Thus the role of
Automobile industry is very essential in Indian Automobile Industry is growing
too. Also, the Automobile industry has strong backward and forward linkages and
hence provides employment to a large section of the population. Thus the role of
Automobile industry is very essential in Indian economy. Various types of vehicles
are manufacturing by the Automobile Industry. Indian Automobile Industry
includes the manufacturing of trucks, buses, passenger cars, defense vehicles, two-
wheelers. The two-wheeler manufacturing is dominated by companies like TVS,
Honda Motorcycle And scooter India (pvt.) Ltd., Hero Honda, Yamaha, Bajaj, etc.
 Chapter 2

List of table

SR.NO CONTENTS PAGE NO

2.1 Profile of Industry
2.2 SWAT Analysis of Honda
2.3 Major players in two-wheeler industries
2.4 4 P’s of marketing of Honda
 Chapter:- 2
2.1 Profile of The Industry

Honda Motor Co., Ltd. 

Is a Japanese public multinational conglomerate corporation primarily known as a

manufacturer of automobiles, aircraft, motorcycles, and power equipment.

Honda has been the world's largest motorcycle manufacturer since 1959, as well as
the world's largest manufacturer of internal combustion engines measured by
volume, producing more than 14 million internal combustion engines each
year. Honda became the second-largest Japanese automobile manufacturer in
2001. Honda was the eighth largest automobile manufacturer in the world.

Honda was the first Japanese automobile manufacturer to release a dedicated

luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle
businesses, Honda also manufactures garden equipment, marine engines, personal
watercraft and power generators, and other products. Since 1986, Honda has been
involved with artificial intelligence/robotics research and released
their ASIMO robot in 2000. They have also ventured into aerospace with the
establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 Honda
Jet, which began production in 2012. Honda has three joint-ventures in China
(Honda China, Dongfeng Honda, and Guangqi Honda).

In 2013, Honda invested about 5.7% (US$6.8 billion) of its revenues in research
and development.  Also in 2013, Honda became the first Japanese automaker to be
a net exporter from the United States, exporting 108,705 Honda and Acura models,
while importing only 88,357.
Honda motor of japan is not a new name in the two wheeler scenario in the
country, they were in a tie up with the Firodias owned Kinetic group. However in
the last 90s they parted ways after problem arose over issues like introduction of
new models, advertising expenditure, marketing strategies and other related issues.
In the mid 80 Honda motors of japan joined hands with the largest bicycle maker
of India the hero cycles to create Hero Honda which in a couple of decades or so
have gone on to become the single largest motorcycle company in the world.
Though Honda has come on its own on the Indian market yet it will be providing
technological support to Hero Honda for the next ten years. Thus presenting a
unique situation in which it has been associated for nearly two decades. Honda
motorcycles and Scooters India Limited, a 100% subsidiary of Honda motor
company Japan eventually entered the Indian market with Honda Unicorn in 2004.

Honda Motorcycle and Scooter India (Honda) has the largest share of the pie in the
scooter segment by virtue of its flagship brand Activa. In 11M FY2016, the
company had a 55.5% market share; but in Q3 FY2016 the market share was
51.7%, mainly on account of new launches from Honda two wheelers. In the
overall two-wheeler industry, Honda continues to be the second largest player with
a 26.1% market share for 11M FY2016. The launch of Honda CB Shine SP and
CB Unicorn 160 strengthens the company’s portfolio in the commuter and
premium segments. The unveiling of a new segment, crossover, via Honda Navi
provides the company with the first-mover advantage; however, customer response
for the same remains to be seen.
 2.2 SWOT ANALYSIS OF HONDA

STRENGTHS:

 Huge brand equity/reputation among customers.

 Research and development-joint venture with Japanese giants-HONDA.
 Models/products in almost every bike segment.
 Healthy growth in profits.
 Brilliant relations with customers and dealers.
 Strong resale value.
 International technology with International collaboration.
 3worldclass advanced manufacturing plant (Hardwar, Darukhana Gurgaon).
 Strong research and development.
 Quality product for each category.
 Dedicated human resource.
 Awareness in the people.
 Highly competitive features.
WEAKNESS:

 Low cash reserves due to massive dividends payouts.

 Very difficult to cop up if contract discontinues.
 Virtual absence in the highly lucrative bike segments.
 Imports >31% of its spare parts requirements.
 Slow to react to market changes-slow innovations-late entrants in to the
125cc segment.
 Too much dependence on few models.
 Absence of digital speedometer except Karizma.
 Absence of variants except Hunk.

OPPORTUNITIES:

 Bikes segment is still a fast growing sector.

 HHML can still make it up by launching a strong model in 150cc segment.
 125cc bike segment – This segment is yet to pick pace.
 An exports market is yet to be properly exploited.
 Cruiser bike segment is unexplored by HHML.
 Variants can be launched to increase the market share.
 Honda is the most reliable bike manufacturer in India.
 Strong brand follower.
THREATS:

 Honda will need to have a bigger presence in the executive segment.

 It will be a great threat for Hero is the collaboration breaks up.
 All major bike makers in the world are lining up for India.
 Absence in the 150cc could harm the growth place of HHML as future lies
in the 150cc and 125cc markets.
 Low cash reserves.
 HHML is losing a foothold in the exports market which now dominated by
Bajaj.
 2.3 MAJOR PLAYERS IN TWO-WHEELER INDUSTRIES

HONDA MOTORS Ltd (HML)

Honda Motors Limited was established in 1959, world’s largest bicycle

manufactures in japan’s Honda motor company. The created world’s single largest
two wheeler company in one of the successful joint ventures in worldwide. During
the 80s, Honda is become the first company in India. Over all 19 million of Honda
two wheelers are running on the Indian roads today.

 Honda Activa-i
 Honda Aviator
 Honda CB Shine
 Honda CB Unicorn 150
 Honda CB 1000R
 Honda CBR 1000RR Fireblade
 Honda Dio
 Honda Dream Neo
 Honda Dream Yoga
 Honda Activa 125
 Honda CD 110 Dream
 Honda CBR 650F
 Honda CB Unicorn 160
 Honda Gold Wing
 Honda Live
 Honda CB Hornet 160R
 Honda CB Shine SP
 Honda Navi
 Honda Africa Twin
 Honda Activa 4G
 Honda Cliq
 Honda CBR 300R
 Honda NXR 160
 Honda PCX
 Honda CBR 500R
 Honda Lead
 Honda XRE-300
 2.4 4 P’s OF MARKATING OF HONDA

PRODUCT:

Honda is one of the leading two wheeler companies in India. Honda has a wide and
strong product portfolio in its marketing mix consisting of 25 two-wheeler models.
Honda products are. Honda Activa-I, Honda Aviator, Honda CB Shine, Honda CB
Unicorn 150, Honda CB 1000R, Honda CBR 1000RR Fireblade, Honda Dio,
Honda Dream Neo, Honda Dream Yoga, Honda Activa 125, Honda CD 110
Dream, Honda CBR 650F, Honda CB Unicorn 160, Honda Gold Wing, Honda
Live, Honda CB Hornet 160R, Honda CB Shine SP, Honda Navi, Honda Activa
4G, Honda CBR 300R, Honda NXR 160. Honda products are primarily clustered
or grouped depending upon style, power, mileage and requirements. The wide
range of product Honda has caters to the different needs of customers. So,
customers have a greater freedom to choose from the wide range of products
available from Honda. In the case of overseas market the product list remain more
or less the same but with different names. There are several variants available in
the existing models of the brand.
PRICE:

Honda gives bikes and two wheelers at a competitive price, focusing on the mass
market. The ex-showroom prices of the products depend upon various parameters
and vary from state to state primarily because of VAT and other Tax constraints.
Honda prices its products which is very competitive in the market, thus in turn they
over the years they have been able to skim the market and gain the largest market
share. The pricing in its marketing mix is a bit expensive than its competitors like
Bajaj, Hero, TVS. But this is due to the fact that the price varies with the value
addition it has for the buyers. More the features available with the products of
Honda two wheeler price of the model. A huge amount of purchase intention of
Indian customers depends on mileage than on the price, so Honda manufacture
bikes which are highly fuel efficient and couple it with attractive price helps them
to convert purchase intention to actual purchase.
PLACE:

Honda Two-Wheeler’s sells its products primarily from the showrooms. It has the
largest dealership network in the automobile market. The extensive distribution
network helps as a shock absorber of Honda as it prices its products a bit higher as
compared to its competitors. With extensive and strong distribution network its
products can be found at all large or small urban and rural areas across India.
Being an Indian brand and being present in the market before independence, the
rural reach is highly integrated. Honda Motors pays a fair margin to its distributers
and showrooms, which helps them to main a strong network and build relations.
The networking of the showroom also plays a vital role while deciding the
quantum of possible sales to be made from the various segments of customers.
Honda has a strong network of more than 6000 dealerships across India and also
planning international global expansion for its business.
PROMOTION:

Honda has always been aggressive regarding its branding and marketing activities.
When it comes to promotion Honda Motors leaves no stone unturned, and always
goes the extra mile to reach out to its customers by convincing them in all ways
possible. This also helps Honda to be connected with customers and help build up
a good relationship with them. Extensive Television advertisements of becomes the
backbone of promotional activities. Other forms of promotional activities in its
marketing mix include newspaper, magazines, billboard, hoardings and distribution
of Pham plates in strategic locations. Over the years, Honda Motors has roped onto
famous personalities and Bollywood superstars to play the role of their brand
ambassador. Honda have been closely associated with Cricket; which is the most
followed sports in India, thus helps them to tap into the youngsters’ base. With
significant amount of social responsibility activities, it helps Honda to gather a
good amount of goodwill. All these give an insight in the marketing mix of Honda.
 Chapter 3
List of table
SR.NO CONTENTS PAGE NO
3.1 % of owners of the Honda Two-Wheeler
3.2 Customer knows about the brand
3.3 Customer satisfaction on the performance
of Honda Two-wheeler
3.4 Loyalty of customers towards Two-
Wheelers
3.5 Capacity of Two-Wheeler
3.6 Customer Prefer financial support
3.7 Customer preferable budget range
3.8 Factors prefer while selecting brand
3.9 Brand awareness in customers
3.10 Satisfaction of customers regarding after-
sale-service
 Chapter-3
DATA ANALYSIS AND INTERPRETATION
(3.1) % of owners of the Honda Two-Wheeler

Particulars Respondents Percentage (%)

Yes 37 90%
No 4 10%
Source: Sample Survey
Table no. 3.1

10%

Yes
No

90%

Interpretation

From the above chart the 90% Customer have using a Honda Two-Wheeler and
10% customer has use a other Brand.
 (3.2) Customer knows about the brand

Particulars Respondents Percentage (%)

Friends 14 35%
Relatives 9 22%
News Papers 6 15%
Television 8 20%
Other 3 8%
Source: Sample Survey
Table no. 3.2

8%

20% 35% Friends

Relatives
News papers
Television
other
15%

23%

Interpretation

From the above chart the investigation, interpret that 35% people are knows about
brand in Friends. 22% people are knows about brand in Relative. 15% people are
knows about brand in Newspapers. 20% people are knows about a brand in
Television. 8% people are knows about brand in other sources.
 (3.3) Customer satisfaction on the performance of Honda Two-wheeler

Particulars Respondents Percentage (%)

Completely satisfied 16 40%
Satisfied 20 50%
Neither satisfied nor 2 5%
satisfied
Dissatisfied 2 5%
Completely dissatisfied 0 0%
Source: Sample Survey
Table no. 3.3

5%
5%

40
%
Competely satsified
Satisfied
Neither datisfied nor satisfied
50 Dissatisfied
% Competely satsified

Interpretation

From the above chart the investigation, interpret that 40% of people are completely
satisfied with the performance of two-wheeler. 50% of people is satisfied with the
performance of two-wheeler. 5% of people is Neither satisfied nor satisfied with
the performance of two-wheeler.5% of people is dissatisfied whit the performance
of two-wheeler.
 (3.4) Loyalty of customers towards Two-wheelers

Particulars Respondents Percentage

(%)
Less than 5 13%
1 year
1 to 3 18 46%
year
3 to 5 15 38%
year
More than 2 3%
5 year
Source: Sample Survey
Table no. 3.4

3%
13%

38% Less than 1 year

1 to 3 year
3 to 5 year
More than 5 year

46%

Interpretation

From the above chart the investigation, interpret that the loyalty of customer
towards using the two-wheeler are 13% of people is between the less than 1 year
and 46% of people are using the two wheeler in 1 to 3 year. Whit 38% of the
people is between 3 to 5 year and 3% of people is between the more than 5 year.
Are to the various brand.

(3.5) Capacity of Two-Wheeler

Particulars Respondents Percentage

(%)
100cc 15 37%
150cc 11 28%
other 14 35%
Source: Sample Survey
Table no. 3.5

Column1

35% 100cc
38%
150cc
other

28%

Interpretation

From the above chart the investigation, interpret that the 37% people are use in
100cc two-wheeler. 28% people are using 150cc two-wheeler. And the 35% people
are using high capacity in two-wheeler.
 (3.6) Customer Prefer financial support

Particulars Respondents Percentage (%)

Low initial payments 8 20%
Low documentation 7 18%
Low rate of interest 6 15%
Low EMI 11 28%
Zero interest 8 20%
Source: Sample Survey
Table no. 3.6

12

10

0
ts n t I t
en tio es EM es
m ta ter w ter
ay en n Lo in
fi ro
la p cu
m o
iti te Ze
in do ra
w w w
Lo Lo Lo

Interpretation

From the above chart the investigation, interpret that the 20% people are prefer for
Low initial payments. 18% people are prefers for Low documentation. 15% people
are prefers for Low rate of interest. 28% people are prefers for Low EMI. 20%
people are prefers for Zero interest.
 (3.7) Customer preferable budget range

Particulars Respondents Percentage (%)

50,000-60,000 7 18%
60,000-70,000 15 38%
70,000-80,000 10 25%
Above-80,000 8 20%
Source: Sample Survey
Table no. 3.7

Above-80,000

70,000-80,000

60,000-70,000

50,000-60,000

0 2 4 6 8 10 12 14 16

Interpretation

From the above chart the investigation, interpret that the 18% of people are
preferable budget range is 50,000-60,000. 38% of people are preferable budget
range is 60,000-70,000. 25% of people are preferable budget range is 70,000-
80,000. 20% of people are preferable budget range is above-80,000.
 (3.8) Factors prefer while selecting brand

Particulars Respondents Percentage (%)

Design/look/style 6 15%
Price 13 32.5%
Power & pick-up 8 20%
Low maintenance 6 15%
Mileage 7 17.5%
Source: Sample Survey
Table no. 3.8

18% 15%

15% Design/look/style
Price
Power & pick-up
Low maintenace
33% Mileage

20%

Interpretation

From the above chart the investigator, interpret the 15% of the people prefer
Design/look/style factor. 32% of the people prefer Price factor. 20% of the people
prefer Power & pick-up factor. 15% of the people prefer Low maintenance factor.
18% of the people consider mileage factor.

(3.9) Brand awareness in customers

Particulars Respondents Percentage (%)

Honda 14 35%
Bajaj 6 15%
Yamaha 7 17%
Hero 4 10%
TVS 5 13%
Other 4 10%
Source: Sample Survey
Table no. 3.9

10%
13%
35%

Honda
Bajaj
Yamaha
10% Hero
TVS
Other

18% 15%

Interpretation

From the above chart the investigator, interpret the 35% people mind in Honda
brand two-wheeler.15% people mind in Bajaj brand two-wheeler.17% people mind
in Yamaha brand two-wheeler.10% people mind in Hero brand two-wheeler. 13%
people mind in TVS brand two-wheeler. 10% people mind in other brand two-
wheeler.

(3.10) Satisfaction of customers regarding after-sale-service

Particulars Respondents Percentage

(%)
Yes 36 90%
No 4 10%
Source: Sample Survey
Table no. 3.10

10%

Yes
No

90%

Interpretation

From the above chart the investigation, interpret that 90% 0f customer are satisfied
with the company’s after-sale-service. While the 10% of people not satisfied with
the companies after-sale-service.
 Chapter - 4
Findings, Suggestion and Conclusion
FINDINGS

 Many of the respondents used Honda bikes.

 Most respondents used geared vehicles the attraction of ungeared
vehicle is less among youngsters.
 Many respondents prefer to buy vehicles on long so they low interest
rate.
 Though there are two-wheelers available from low price segment,
people like the medium price segment with the range between Rs
70,000-80,000.
 Today many people preferred power & pick-up rather than mileage in
a bike.
 Still people remember one of the most popular brands Honda.
 Many people come to know about brands from friends and television
advertising.
 Many respondents agree to the fact advertisement gives them lot of
information on two-wheelers and helps them to buy.
 Majority of the respondent source information is their friends and
relatives followed by 31% of the respondents gathered the information
through personal observation.
 Mostly of the respondent mode of purchasing is bank loan, due to
inadequate of cash, tax benefits, low interest rate, higher interest,
prevailing in local finance means.
 Some of the respondents are satisfied regarding after sales service.
 SUGGESTION

 The Honda brand should adopt advance promotion strategies’.

 Customer feedback system after sale and service would improve.
 Over cost than other company.
 Extra fitting charges should be reduced.
 The company should improve life of spare parts such as chain bracket,
etc.
 Road grip should be improved.
 CONCLUSION
The two wheeler industries are competitive one and the Honda occupies the first
position by occupying more than 50% of the market share. To the reasons for
outstanding success being smooth running, very good shock absorber and resale
value. It has become a daily routine to spend one third of time on the motor cycle.
The company will retain the No. 1 position for long period provided they maintain
good after sale service and improving the break conditions and mileage of the
vehicle. People in today’s era, are more in client towards more power and pick-up
rather than mileage. The spending desire of customer on two-wheelers has
increased. They like more product with styling and designs. The companies are
coming with many innovative product designs. The features have also increased.
Due to innovative strategies and less expensive loan actions. The customers are
increasingly demanding two-wheelers however due to recession and inflation. We
cannot predict the future of two-wheeler industries.
 Questionnaire

Name :

Occupation :

Location :

Gender : Male Female

Age :

1] Do you own a Honda Two-Wheeler ?

a) Yes b) No

If no specify the other brand

2] How did you come to know about this brand ?

a) Friends b) Relatives

c) Newspapers d) Television

e) If other specify

3] Are you satisfied with the performance of Honda Two-wheeler ?

a) Completely satisfied

b) Satisfied

c) Neither satisfied nor satisfied

d) Dissatisfied

e) Completely dissatisfied
4] For how many years you are using Honda’s Vehicle ?

a) Less than 1 b) 1 to 3 years

d) 3 to 5 years e) More than 5 years

5] How much capacity do you prefer in Honda Two-Wheeler ?

a) 100cc b) 150cc

c) If other specify

6] Which kind of financial support would you prefer ?

a) Low initial payments b) Low documentation

c) Low rate of interest d) Zero interest

7] What is the preferable budget range for a Honda Two-Wheeler ?

a) 50,000-60,000 b) 60,000-70,000

c) 70,000-80,000 d) Above-80,000

8] What factor you consider most important in choosing your Honda Two-
Wheeler ?

a) Design/look/style b) Price c) Mileage

d) Power & pick-up e) Low maintenance

9] Which brands come to your mind when your think of Two-Wheeler ?

a) Honda b) TVS c) Bajaj

d) Yamaha e) Hero f) If other specify

10] Are you satisfied with your company’s After-sales-service ?

a) Yes b) No
 BIBLIOGRAPHY & WEBLIOGRAPHY

WEBLIOGRAPHY
 https://en.wikipedia.org/wiki/Honda
 http://yes.honda.co.in/honda-motorcycle-scooter.aspx
 https://www.ibef.org/industry/india-automobiles.aspx
 https://www.honda2wheelersindia.com/
 https://en.wikipedia.org/wiki/Automotive_industry_in_India