An Introduction to

Social Media

Bart Caylor, Brainstorm

at
with
dialog
2/way
engagement
transparency
relationship
giving
defined
• online communities for
collaboration
• relationship focused
• various types
• smo: social media
optimization
 QuickTimeª and a
decompressor
are needed to see this picture.
social media
Pew Internet Study (Dec 2008):
35% of U.S. adults have a
profile.
18-24 -- 75%
25-34 -- 57%
35-44 -- 30%
45-54 -- 19%
55-64 -- 10%
65+ -- 7%
facebook
250 million active users (70%
intl)
120 million log in at least
once/day
fastest growing demographic:
35+
average user = 120 friends
1 billion photos uploaded every
month
facebook
average time on site: 20 min
45 million active user groups by
affinity
(6 million 2 years ago)
this year: ecommerce launched
myspace
open community
open communication
76 million users
most users are over 35, but
active users are younger
criticism
youtube
100 million viewers
26.7 average age of uploader
14.8 billion views (in January
2009)
70 million videos on YouTube
123 million views (most
popular video of all time -
Avril Lavigne music video
Girlfriend)
twitter
microblogging
140 characters or less
7 million active users
1,382% increase yoy
fastest growing demographic:
35-49
1.4 billion tweets
 ford:
@scottmonty
@comcastcares
next steps
personal opps
learning
asking/discussion
exposure
experimenting and engaging
thinking through application
remember the basics
business opps
your presence on social networks
 strategies for facebook.com
 strategies for twitter.com
strategies for online pr
opportunities for authenticity
delivery of brand and value
proposition
 future
thought
“ The illiterateof the
21st century will not be
those who cannot read and
write, but those who
cannot learn, unlearn,
and relearn.”

- Alvin
questions &
answers
Brainstorm: Bart Caylor
caylor@brainstormbrand.com
facebook.com/bartcaylor
twitter.com/bartcaylor
www.brainstormbrand.com
317-558-1800